PRODUCT MARKET RESEARCH WITH A DIFFERENCE

You have the products and tHE questions.

We have the people and the answers.

 

OUR BEAUTY SQUAD

A diverse engaged community of beauty lovers who are already active in our app. Leaving honest reviews and ratings for products they have or have used. Using the app to research new products, they are looking for social proof before they purchase a new product.

To remain part of the beauty squad this community are required to add a rating and review for any products that they receive in the app.

These reviews are visible anytime someone scans or searches for that particular product in Beauty Buddy.

SIMPLE & EFFECTIVE

A successful product market research campaign starts by putting your product in the hands of the right consumers. 

You tell us who your ideal customer is. Provide us with any questions you would like to ask. Ship the products to our warehouse and that’s it.

By cross referencing the members of our squad we can generate the perfect sampler list.  

We pick, pack and post your VIP (Very Important Product) and monitor reaction closely across our social media platforms and in our app.

BENEFITS OF SAMPLING

The benefits of sampling products with potential consumers is well know. It increases brand awareness, builds excitement around a product launch and increases sales. It allows personal experience of the product which in turn creates brand loyalty.

Our Beauty Buddies enjoy sharing images and videos of their boxes and it’s contents. We will share and tag you (if you aren’t already). This UGC can be used across your platforms. 

Once the campaign is complete we provide you with all the reviews that our Beauty Buddies have left in the app for you to use on your social media or your e-commerce site (T&C’s apply).

And finally we compile your campaign report based on all the activity in the app around your product including interesting insights. The results of the poll (your questions) are detailed providing you with statistics you can quote.

MEET THE BRAND – EVENT

When you run a product market research campaign with Beauty Buddy we also organise an online event.  We invite our squad that received your product to join the event,  meet the brand, listen to your experts and ask questions they may have.

These events increase brand loyalty and awareness. The consumers know that they are being invited to an exclusive event and it gives them another opportunity to talk about your brand and products to their circle of friends and family.

 

INDEPENDENT REVIEWS

Consumers require social proof. Optimise our unique User Generated Content (UGC). 

With zero-party product reviews, ratings images and videos ready for you to use across your e-commerce and social media platforms.

UNIQUE INSIGHTS

Leverage the unique data gathered in Beauty Buddy from engaged consumers who love to buy, use and review beauty and cosmetic products. 

Our reports offer insights across categories, brands and products within the beauty and cosmetic industry. 

Improve Consumer Experience

while shopping in store or online

%

the % of lost sales in the beauty industry as the consumer has not get access to the information they need in that "Will I Won't I" moment in store

%

of global consumers indicate they trust online consumer reviews

Beauty Buddy’s innovative technology can increase consumer in-store and online experience and engagement. By including your products on our app you’re tapping directly into our consumers in that “will I, won’t I” purchasing moment. Consumers use our app to easily access brand and product information including independent, trusted ratings and reviews. 

CONNECT WITH US

Our team of experts would love the opportunity to talk with you, explain the product market research and sampling process in detail and answer any questions that you may have.

They are dedicated to getting the most from every campaign that they are involved in.  

Why not get in touch today?