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Lookfantastic Broadens Beauty Pro Programme - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-industry-news/gen-z-elevates-fragrance-usage monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b1b4adf8-99bf-4ecc-81e7-b7b27afda7c2/BLOGNEWSLETTER+IMG+%2811%29.jpg Industry News - Gen Z's Scent-sational Impact: Fragrance Boom and Social Media Influence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-industry-news/dove-sustentability monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/59865e11-634d-43b3-bc58-f6fb154dd212/BLOGNEWSLETTER+IMG+%286%29.jpg Industry News - Dove's Nature Regeneration Project Aims to Tackle Climate Change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-industry-news/lush-collaborations monthly 0.5 2023-08-22 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2cdff29d-c668-41e0-be09-93bb63eea27c/afro_hair_cair_range_pr_image_2020-1.jpg Industry News - From Barbie to Super Mario: Why Lush’s brand collaborations have been so successful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/25381df7-b7ac-42df-9519-aed2aa734866/9019_HP_Header.jpg Industry News - From Barbie to Super Mario: Why Lush’s brand collaborations have been so successful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-industry-news/sephora-sephoria-returns-tj7wf monthly 0.5 2023-08-22 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/54f83f30-ed60-4ebe-bb19-980143e2dd4a/BLOGNEWSLETTER+IMG.png Industry News - Male Grooming Revolution: Gen Z Drives Unprecedented Growth in Beauty Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-industry-news/beauty-buddy-launches-reward-programme monthly 0.5 2023-07-19 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e9145b28-5c45-4158-bd6f-491dba288a86/BLOGNEWSLETTER+IMG.jpg Industry News - INTRODUCING BEAUTY BUDDY’S NEW REWARD PROGRAMME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-industry-news/sephora-sephoria-returns monthly 0.5 2023-07-19 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bf759e64-0578-40ed-b6c8-06acc5628226/sephora-unveils-second-british-store-location.jpeg Industry News - SEPHORA'S SEPHORIA RETURNS: BEAUTY MEETS GAMIFICATION IN A HYBRID EXPERIENCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/07b732e9-4e7a-47a4-8c0a-ceccea953489/1173000144.jpg Industry News - SEPHORA'S SEPHORIA RETURNS: BEAUTY MEETS GAMIFICATION IN A HYBRID EXPERIENCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-industry-news/maybellines-viral-london-transport-stunt-takes-the-internet-by-storm monthly 0.5 2023-07-19 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d3b67ffe-8181-4de3-a95c-0fac75ee9241/BLOGNEWSLETTER+IMG+%281%29.jpg Industry News - MAYBELLINE'S VIRAL LONDON TRANSPORT STUNT TAKES THE INTERNET BY STORM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-industry-news/facial-cosmetics-trends-in-2023 monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5d73fc71-ee06-4bfd-aa52-64ecd9df9487/AdobeStock_422500588-2048x1365.jpeg Industry News - FACIAL COSMETICS TRENDS IN 2023: WATER-BASED FOUNDATIONS, MATTE FINISHES, AND MULTITASKING PRODUCTS LEAD THE WAY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2911cd6f-f18d-4246-bef2-252b97dfe421/original-5._BESTSELLERS-020154-035935.jpg Industry News - FACIAL COSMETICS TRENDS IN 2023: WATER-BASED FOUNDATIONS, MATTE FINISHES, AND MULTITASKING PRODUCTS LEAD THE WAY - Cosmetic companies are introducing new products to meet consumer demands. For example, Milk Makeup has launched Sculpt Sticks, creamy contour sticks that create subtle, natural-looking shadow effects. MAC Cosmetics has expanded its Studio Fix line-up with the Every-Wear All-Over Face Pen and Pro Set + Blur Weightless Loose Powders. Too Faced Cosmetics has introduced Born This Way – Skin Tint with SPF, a medium coverage foundation packed with beneficial ingredients. L’Oréal Paris has reformulated its True Match Super Blendable Foundation, offering a wide range of shades and precise skin matching. https://www.poweredxbeautybuddy.com/blog-industry-news/sustainability-a-key-factor-gen-z-and-millennial-shopping-habits monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/22a5e127-d96b-49e8-8179-8bf309c0ae29/Skincare+Gen+Z.png Industry News - SUSTAINABILITY A KEY FACTOR IN GEN Z AND MILLENNIAL SHOPPING HABITS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/34d922df-d21f-4858-bbfe-4ba546fff073/Sustainable+products.png Industry News - SUSTAINABILITY A KEY FACTOR IN GEN Z AND MILLENNIAL SHOPPING HABITS - 46% of health and beauty consumers consider environmentally friendly packaging options when making purchases. 75% of luxury shoppers expect transparency and information on the environmental credentials of the brand or retailer. https://www.poweredxbeautybuddy.com/blog-industry-news/l-oreal-world-s-most-valuable-cosmetics-brand monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/11ced02e-ac89-4056-a38c-d3bd8b5e0461/L%27Or%C3%A9al+products.png Industry News - L’OREAL’S VALUE SURPASSES $12 BILLION, LEADING THE COSMETICS INDUSTRY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/50aa1593-f4bf-4ad3-84f0-c0d40175a42c/L%27Or%C3%A9al.png Industry News - L’OREAL’S VALUE SURPASSES $12 BILLION, LEADING THE COSMETICS INDUSTRY - L’Oréal operates in over 150 countries and possesses a global portfolio comprising more than 30 brands, such as Urban Decay, Garnier, NYX Cosmetics, La Roche-Posay, Vichy, and Kerastase. https://www.poweredxbeautybuddy.com/blog-industry-news/drest-and-bakeup-partner-to-bring-hyper-real-looks-to-mobile-game monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3ac75a84-5d65-4f04-9e6a-dcd456e258ba/BAKEUP.png Industry News - DREST PARTNERS WITH BAKEUP TO BRING HYPER-REAL BEAUTY LOOKS TO MOBILE GAME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1310069b-dc54-4043-877b-c1211bf0cc99/BAKEUP+x+DREST.png Industry News - DREST PARTNERS WITH BAKEUP TO BRING HYPER-REAL BEAUTY LOOKS TO MOBILE GAME - These looks include the Disco Veiler Eye Adornment, featuring illusion mesh and micro-crystals. As well as the Playbox by Jo Baker, which offers various face gems, providing players with the opportunity to explore eye-catching looks, ranging from subtle sparkle in the corner of the eye to a striking full-face lightning bolt. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5be7017e-7ccc-4d37-b805-41c2b1696feb/BAKEUP+x+DREST+1.png Industry News - DREST PARTNERS WITH BAKEUP TO BRING HYPER-REAL BEAUTY LOOKS TO MOBILE GAME - Co-Founder Grace Gaustad believes that each face tells a unique story, and leveraging the power of makeup and beauty serves as the ultimate means of self-expression. Gaustad embraces new opportunities for experimenting with beauty to express different moments, moods, and emotions. https://www.poweredxbeautybuddy.com/blog-industry-news/dior-and-davines-will-collaborate-with-emirates monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a84f57d6-87e2-4ab8-8de3-7582e0d45cbc/Emirates.png Industry News - EMIRATES UNVEILS THE EMIRATES BEAUTY HUB IN COLLABORATION WITH DIOR AND DAVINES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/17f7d598-05cf-4df1-a354-d9f61b4020a4/Emirates+crew.png Industry News - EMIRATES UNVEILS THE EMIRATES BEAUTY HUB IN COLLABORATION WITH DIOR AND DAVINES - Operating daily and catering specifically to the 18,000 Emirates cabin crew members in the city, the beauty hub will feature trained consultants from Dior and Davines. These consultants will provide personalized appointments for makeup application, as well as offer advice on skincare, haircare, and grooming. https://www.poweredxbeautybuddy.com/blog-industry-news/l-occitane-group-net-zero-emissions monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/175bdc01-4b18-42f0-8562-1f6d32593d98/L%27occitane+en+provence.png Industry News - L’OCCITANE GROUP LAUNCHES AMBITIOUS PLAN TO ACHIEVE NET-ZERO EMISSIONS BY 2050 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/837d9a42-2e36-4745-8934-2d2d8c51b2e8/1+L%27occitane+en+provence.png Industry News - L’OCCITANE GROUP LAUNCHES AMBITIOUS PLAN TO ACHIEVE NET-ZERO EMISSIONS BY 2050 - The first step in this plan is to cut greenhouse gas emissions from energy consumption by 50% at the company's sites such as factories, warehouses, and retail outlets. This will be achieved through the use of renewable energy sources and implementing energy-efficient practices. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/93908537-d748-4247-9c78-d6d46fb01735/Produits+L%27occitane.png Industry News - L’OCCITANE GROUP LAUNCHES AMBITIOUS PLAN TO ACHIEVE NET-ZERO EMISSIONS BY 2050 - In addition to its own sustainability efforts, L’Occitane Group partnered with Kering last year to establish a €300m Climate Fund for Nature. This fund aims to mobilize resources from the luxury fashion and beauty sectors to protect and restore nature, with a particular focus on empowering women. https://www.poweredxbeautybuddy.com/blog-industry-news/consumer-loyalty-programme monthly 0.5 2023-05-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d90c8116-a19d-4694-8c90-8082e663922f/PXBB+Newsletter+Images+%289%29.png Industry News - BEAUTY BUDDY LAUNCHES LOYALTY PROGRAMME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/47a89f8d-194a-412a-a106-d4221edcb036/PXBB+Newsletter+Images+%2811%29.jpg Industry News - BEAUTY BUDDY LAUNCHES LOYALTY PROGRAMME - Take a look at the categories that our Beauty Buddies are choosing to use their points on. These are the main three categories. The graph represents the percentage of all points redeemed, over the first two weeks, since launch. It’s early days but so far our community are choosing to give back. https://www.poweredxbeautybuddy.com/blog-industry-news/the-rise-of-cactus-a-sustainable-and-soothing-ingredient monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9c286956-9477-47d6-addd-3d4744a75034/Beauty+Products+Cactus.png Industry News - THE RISE OF CACTUS AS A SUSTAINABLE AND SOOTHING INGREDIENT IN SKINCARE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f99d1725-fcae-4bfe-a7da-edb89f27d353/Cactus.png Industry News - THE RISE OF CACTUS AS A SUSTAINABLE AND SOOTHING INGREDIENT IN SKINCARE - From an environmental perspective, cactu also have the potential to drive sustainable innovations in the beauty industry, according to Laurie Du, Mintel Associate Director for Beauty and Personal Care. Desert vegetation is one of the most sustainable plants on the planet, capable of surviving in harsh conditions with little to no water. https://www.poweredxbeautybuddy.com/blog-industry-news/space-nk-open-store-in-liverpool monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/08d1eb91-e9ce-46d1-8a77-63021fed04a5/Space+NK+products+2.png Industry News - SPACE NK TO OPEN DEBUT LIVERPOOL STORE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/dc55356b-241e-4b1d-87ca-331551d1bbf3/SPACE+NK+store.png Industry News - SPACE NK TO OPEN DEBUT LIVERPOOL STORE - One of the highlights of the Liverpool ONE store will be the retailer's new design concept, which aims to create a more customer-centric and welcoming environment, with an increased range of brands, choice, and exclusives. Dedicated consultation areas for makeup and skincare, as well as a treatment room, will also be available, with prices fully redeemable against in-store purchases. https://www.poweredxbeautybuddy.com/blog-industry-news/washington-state-senate-passes-toxic-free-cosmetics monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0d9b232a-8fe3-412b-b86c-24b985b5fedb/toxic+free.png Industry News - WASHINGTON STATE SENATE PASSES TOXIC-FREE COSMETICS ACT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/704add0b-cee8-465c-90a3-8ef518a48839/Toxic+free+products.png Industry News - WASHINGTON STATE SENATE PASSES TOXIC-FREE COSMETICS ACT - In fact, Sephora recently reported a significant 39.5% reduction in brand-name beauty products with one or more toxic chemicals, while Walmart has reduced priority chemicals by an impressive 37 million pounds in key product categories such as cosmetics, personal care, household cleaners, and formulated baby care products. https://www.poweredxbeautybuddy.com/blog-industry-news/nyx-professional-makeup-enters-metavers-nft monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2c57c942-7a87-498a-bebf-9a2019e80647/NYX+professional+makeup.png Industry News - NYX PROFESSIONAL MAKEUP ENTERS THE METAVERSE WITH DREAM VORTEX NFT COLLECTION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f1153782-4929-4060-9c6a-2d20eba8ea4c/NYX+NFT+3.png Industry News - NYX PROFESSIONAL MAKEUP ENTERS THE METAVERSE WITH DREAM VORTEX NFT COLLECTION - The Dream Vortex NFT collection is primarily focused on promoting diversity, inclusion, creativity, and entertainment values in the metaverse through the DAO. Each unique piece of art in this collection is inspired by the team's interpretation of a new era of beauty. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9b0a2019-4689-420a-81f9-139351b7dd5e/Nyx+nft+2.png Industry News - NYX PROFESSIONAL MAKEUP ENTERS THE METAVERSE WITH DREAM VORTEX NFT COLLECTION - The Dream Vortex collection aims to offer unique utilities for each NFT, such as phygital art elements, which will be associated with physical traits within the artwork, such as the background, body parts, eyes, makeup, hair, and clothing. These utilities will not only enhance the value of the NFTs but also create an exceptional experience for buyers. https://www.poweredxbeautybuddy.com/blog-industry-news/garnier-and-loop-industries-collaborate-sustainable-packaging-solution monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/830a5e5a-8cb5-4081-825d-9648c6689b00/LOOP+x+GARNIER.png Industry News - GARNIER AND LOOP INDUSTRIES COLLABORATE ON SUSTAINABLE PACKAGING SOLUTION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9ffbd991-3e9e-4c4a-9e0e-265ef15a71da/GARNIER+x+LOOP.png Industry News - GARNIER AND LOOP INDUSTRIES COLLABORATE ON SUSTAINABLE PACKAGING SOLUTION - The new Garnier Micellar Water bottle is made of 100% recycled polyethylene terephthalate (PET) plastic sourced from previously unrecyclable plastic waste, which was processed using Loop Industries' revolutionary depolymerization technology. This is a significant milestone for Garnier and Loop Industries, as the partnership promises to revolutionize the way that plastic waste is handled in the beauty industry and beyond. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ad5c454b-08fd-4f6d-b250-ca6970e78ae5/LOOP+industries.png Industry News - GARNIER AND LOOP INDUSTRIES COLLABORATE ON SUSTAINABLE PACKAGING SOLUTION - The depolymerization technology developed by Loop Industries is a major breakthrough in addressing the low level of recyclability of plastic waste. Traditional mechanical recycling processes are limited by various technical constraints, and depolymerization technology provides an innovative solution to these challenges. https://www.poweredxbeautybuddy.com/blog-industry-news/scent-visualizer monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d91f6db8-53ee-4789-8243-2e72c29e9766/36.png Industry News - ‘SCENT VISUALIZER’ THE FUTURE OF FRAGRANCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/68ee0bb4-6871-4019-9dfd-de02b6cd9c43/35.png Industry News - ‘SCENT VISUALIZER’ THE FUTURE OF FRAGRANCE - Furthermore, both the conversion rate and the average transaction value (ATV) were enhanced. The consumers were able to quickly "read" the scent and were more willing to pay a premium for the precious ingredients when they were displayed in a clear and coherent way across their preferred brands. https://www.poweredxbeautybuddy.com/blog-industry-news/living-proof-virtual-store monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2bf49e0e-80ac-4d9b-8e94-e4aa89ca2374/44.png Industry News - LIVING PROOF ENTERS METAVERSE REALM WITH VIRTUAL STORE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f134104b-77f4-4451-bd92-e29388ab8465/41.png Industry News - LIVING PROOF ENTERS METAVERSE REALM WITH VIRTUAL STORE - Living Proof's debut in the virtual e-commerce realm offers customers a chance to explore the brand's product range and heritage in an immersive and interactive online shopping experience. This digital experience, powered by Extended Reality technology, features HD-quality 3D and 360-degree visuals. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/42c20e58-5066-4cf4-aed9-03000cd49468/40.png Industry News - LIVING PROOF ENTERS METAVERSE REALM WITH VIRTUAL STORE - Shoppers are introduced to the virtual store, which showcases Living Proof's Dry Shampoo Center, featuring their popular Perfect Hair Day Dry Shampoo and Advanced Clean Dry Shampoo. The store also has a gallery wall of community testimonials, solidifying Living Proof's position as the leading Prestige Dry Shampoo on the market. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9a6782c9-e025-44ba-8885-299aa68db580/42.png Industry News - LIVING PROOF ENTERS METAVERSE REALM WITH VIRTUAL STORE - Finally, the Sustainability Corner showcases Living Proof's partnership with Terracycle and how to recycle their products. https://www.poweredxbeautybuddy.com/blog-industry-news/c16-biosciences-alternative-palm-oil monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e226e80b-9d11-4858-bed9-3ecc117265b1/48.png Industry News - ‘SAVE THE F#$%ING RAINFOREST’ : A SUSTAINABLE AND INNOVATIVE ALTERNATIVE TO PALM OIL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/af2595fd-da81-45e8-a79f-f8ed265c9273/47.png Industry News - ‘SAVE THE F#$%ING RAINFOREST’ : A SUSTAINABLE AND INNOVATIVE ALTERNATIVE TO PALM OIL - The company believes that the beauty industry has failed to address the palm oil problem adequately, and this product launch is a way of protesting against the industry's lack of meaningful action. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2df2251f-6249-4775-9a8e-415cef259757/PXBB+Newsletter+Images+%281%29.png Industry News - ‘SAVE THE F#$%ING RAINFOREST’ : A SUSTAINABLE AND INNOVATIVE ALTERNATIVE TO PALM OIL - “Our brand stands for change, and this product is our protest to the industry,” says Shara Ticku, co-founder and CEO of C16 Biosciences. “The beauty industry has struggled with the palm oil problem for nearly a decade, but has failed to show meaningful action...Palm oil doesn’t need to be a problem anymore...Let’s work together to save those precious rainforests before it’s too late.” https://www.poweredxbeautybuddy.com/blog-industry-news/l-oreal-helps-to-closing-knowledge-gap-in-dermatology-for-skin-of-color monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ce8febcf-35c5-4bf6-a57e-8fdb70e7f8b7/51.png Industry News - L’OREAL HELPS TO CLOSING THE KNOWLEDGE GAP IN DERMATOLOGY FOR SKIN OF COLOR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5142f38a-f732-4462-a505-0423ed41796d/50.png Industry News - L’OREAL HELPS TO CLOSING THE KNOWLEDGE GAP IN DERMATOLOGY FOR SKIN OF COLOR - These knowledge gaps can lead to poor quality of care, delayed or incorrect diagnoses, and negative outcomes that can impact patients' quality of life. L'Oreal's announcement of its SOCS is the latest initiative by the beauty industry and medical field to help close this knowledge gap. https://www.poweredxbeautybuddy.com/blog-industry-news/kohls-expand-its-sephora-at-kohls-experience monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/97db7f02-4cbd-41be-a5ca-8ee5496d2283/PXBB+Newsletter+Images+%283%29.png Industry News - KOHL’S REVEALED PLANS TO EXPAND ITS SEPHORA AT KOHL’S EXPERIENCE BY ADDING 250 STORES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0aa351df-3270-44d5-ba26-9a59eaef4381/PXBB+Newsletter+Images+%284%29.png Industry News - KOHL’S REVEALED PLANS TO EXPAND ITS SEPHORA AT KOHL’S EXPERIENCE BY ADDING 250 STORES - Furthermore, Sephora at Kohl’s is expanding to over 40 states, with plans to enter seven new states, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota, and Utah in 2023. This expansion will bring Sephora at Kohl’s presence to a total of 48 states. https://www.poweredxbeautybuddy.com/blog-industry-news/future-of-beauty-podcast-unfiltered monthly 0.5 2023-03-24 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/35704573-4498-418c-955d-fe7c66e1769a/podcast.gif Industry News - FUTURE OF BEAUTY PODCAST UNFILTERED - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6a5a04b8-9223-4ce2-a2ea-7ee7c304466d/reviews.png Industry News - FUTURE OF BEAUTY PODCAST UNFILTERED - LISTEN NOW https://www.poweredxbeautybuddy.com/blog-industry-news/valmont-gives-shoppers-ai-powered-skin-analysis-experience monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c7b269f3-225a-4863-8131-9294cf3a4544/Valmont+V-Skin+Diagnosis.png Industry News - VALMONT GIVES SHOPPERS AN AI-POWERED SKIN ANALYSIS EXPERIENCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/08734933-5f50-455c-b704-2e5d669a9c90/Valmont+Product.png Industry News - VALMONT GIVES SHOPPERS AN AI-POWERED SKIN ANALYSIS EXPERIENCE - With Perfect Corp's AI solution and Valmont's scientific expertise, consumers in over 50 countries can receive a detailed skin analysis and a personalised beauty routine in a matter of seconds. By using the latest advancements in deep learning, Perfect Corp's ultra-precise skin analysis tool offers visitors a precise analysis. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/94f54814-783c-4497-b89c-4074e154eb66/Perfect+Corp+x+Coty.png Industry News - VALMONT GIVES SHOPPERS AN AI-POWERED SKIN ANALYSIS EXPERIENCE - In 2021, Perfect Corp also collaborated with Coty to offer virtual try-ons, online skin diagnostics, and data-driven personalisation for brands like CoverGirl, Sally Hansen, and philosophy, among others. https://www.poweredxbeautybuddy.com/blog-industry-news/pardon-my-fro-the-new-inclusive-haircare-brand-at-walmart monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3a5d6a35-d1da-4287-9110-9c551cefbb68/Pardon+My+Fro+products.png Industry News - ‘PARDON MY FRO’ LAUNCHES INCLUSIVE HAIRCARE LINE EXCLUSIVIELY AT WALMART - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8c12c2e4-f7eb-463e-92a5-96af31bff701/Bly%2C+the+founder+of+Pardon+My+Fro.png Industry News - ‘PARDON MY FRO’ LAUNCHES INCLUSIVE HAIRCARE LINE EXCLUSIVIELY AT WALMART - Pardon My Fro's inclusive hair care line will fill an important gap in the market and provide customers with the opportunity to embrace their natural selves. According to Bly, the founder of Pardon My Fro, launching their haircare line in Walmart will allow them to reach a larger audience and promote their mission. https://www.poweredxbeautybuddy.com/blog-industry-news/cosmetics-industry-leaders-unite-to-promote-animal-free-testing-globally monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e9a78502-35e7-47fb-bd49-db9df8468b5f/CRUELTY+FREE.jpg Industry News - COSMETICS INDUSTRY LEADERS UNITE TO PROMOTE ANIMAL-FREE TESTING GLOBALLY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e4510678-854f-407e-834d-fddffc61cb45/Cruelty+free+%282%29.png Industry News - COSMETICS INDUSTRY LEADERS UNITE TO PROMOTE ANIMAL-FREE TESTING GLOBALLY - ICCS also aims to fund training and educational programs to build confidence in animal-free safety assessment approaches. 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VALERIE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-featured-brands/delavie-sciences-q-and-a monthly 0.5 2025-06-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e20e8a24-c82d-4c8d-870a-ed7e6d72bcf3/BEAUTYBUDDY-STUDIO10.jpg Featured Brands - DELAVIE SCIENCES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-featured-brands/studio10 monthly 0.5 2025-01-13 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/347359ed-6573-402a-93d8-ccf3a17f3572/BEAUTYBUDDY-STUDIO10.jpg Featured Brands - STUDIO 10 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-featured-brands/elyse monthly 0.5 2024-12-04 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bcefe7a7-861d-4a48-9d67-f8984a58002a/Captura+de+pantalla+2024-11-05+154146.jpg Featured Brands - 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TOO FACED https://www.poweredxbeautybuddy.com/blog-featured-brands/mdlondon monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4935f84e-eba4-454a-a596-4b6ce898af07/mdlondon-beautybuddy.jpg Featured Brands - MDLONDON https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ff974064-c3aa-4bba-93d8-6e2bb9da4771/MD%2BLondon%2BBlow+%2B+BeautyBuddy.jpg Featured Brands - MDLONDON - Your journey seems quite unique. When did you realise the impact hairstyling could have on people's lives? Around the age of 19, I teamed up with Gary Spencer, who showed me that hairstyling wasn't just a job; it was a career with cultural significance. The ability to shape people's self-perception, boost confidence, and make a lasting impact became clear. It's not just a game; it's an important aspect of people's lives, and I've always treated it with great respect. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ba86c027-26c7-4e60-b9d4-025a170f0726/BeautyBuddy+%2B+mdlondon.jpg Featured Brands - MDLONDON Any quick tips for our readers to achieve a salon-quality blowout at home? Absolutely! Use a smaller brush at the roots for more volume, contrary to the common belief that bigger brushes provide more volume. Also, for those with naturally curly hair, avoid combing the hair after towel-drying to reduce frizz. Let the curls clump together naturally, and you'll be amazed at the defined curls without the need for extra products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3d3d829c-931e-4617-9ec8-9b1e88c987a8/mdlondon+%2B+beautyBuddy.jpeg Featured Brands - MDLONDON Where can our readers find more hair advice and information about mdlondon? Head over to our website at mdlondon.co.uk for a wealth of information, education, and expert advice on everything related to hair care. We're dedicated to empowering individuals to look and feel their best without breaking the bank. https://www.poweredxbeautybuddy.com/blog-featured-brands/sofi-health monthly 0.5 2023-12-29 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/22bc4144-21a9-4c6c-a3b2-37db3bc49da9/calm__share.png Featured Brands - SOFI HEALTH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1b7285a5-7048-485e-8907-c9f9a0c8721d/Hand-03-White-stick.jpg Featured Brands - SOFI HEALTH - What plants are used in your product, and how do they work? We use Valerian, Passiflora, and Ganda in our products. Each of these plants affects sleep and calm differently. Valerian helps with anxiety and allows you to reach restful sleep. Passiflora hits Gaba receptors, leading to more tranquil sleep. Ganda is a potent adaptation that helps you cope with stress. Our product allows you to discover how each of these plants works for you. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/cd7f6450-0350-444a-b1d5-e624c5c32387/ashwagandha.png Featured Brands - SOFI HEALTH How can people purchase and use Sofi Health products? You can pre-order our product if you want to secure one of the limited units in the first customer shipment. The app is available on iOS and Android. You create an account, start journaling, and when the product arrives, you'll receive a month's worth of different plant-based formulations to try. You use each for one month and see how it affects you. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/496c29ad-0218-4dc7-9ad1-46a30f74ab47/Passiflora.png Featured Brands - SOFI HEALTH Are there any tips you can share for better sleep and stress management? Personally, I've found that using a functional fragrance called "focus" has helped me reduce my caffeine intake, leading to better sleep. Holistic health is about finding what works best for you. With Sofi Health, you can explore different plant-based solutions to improve your well-being naturally. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7c2dfa52-133a-4a5d-8b1d-4cf21ccab6a4/screenshot.png Featured Brands - SOFI HEALTH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-featured-brands/peace-and-pure monthly 0.5 2023-10-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1dd3ad8a-8612-4619-98ba-79789af85be8/361104060_765688342227012_6425574637979433527_n.jpg Featured Brands - PEACE AND PURE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7a327067-21d7-424f-963e-bbe8de5ee9c9/359517990_763856779076835_2123058303190852776_n.jpg Featured Brands - PEACE AND PURE - Can you share with us your motivation behind developing your brand? I founded Peace & Pure after going through a challenging time in life, which lead to mental health challenges and caused my skin issues, that’s how I first discovered the mind-skin connection. I want to integrate mental wellness into Beauty through Peace & Pure, to raise global awareness about the mind-skin connection and to redefine beauty beyond superficial appearances, but it's a reflection of our holistic mental and physical health and wellbeing. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d9a45aa6-470b-428b-9871-72c22acfbfc2/358113477_756172216511958_1651965398613000001_n.jpg Featured Brands - PEACE AND PURE Tell us a little bit about your Beauty & Wellbeing Series? As mentioned earlier, to support our customers beauty and wellness journey and offer wellness inspiration are at the core mission of Peace & Pure. We developed this first edition of our beauty & wellbeing series, as we see the need to present helpful information and inspiration for their emotional wellbeing, and alongside offering the best skincare products is the best way for supporting their beauty. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e1687723-841b-41af-b0b5-9fa0ff2183b3/350509205_103364712781940_8044542240902781906_n.jpg Featured Brands - PEACE AND PURE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-featured-brands/he-shi monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/543252dd-6fd7-4cf8-a30f-a296d78ca03a/MicrosoftTeams-image+%2860%29.png Featured Brands - he-shi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1d5d9dd9-bb84-4b05-97a9-c5aa7b706d7e/Shelley+%26+Hils+square+3.jpg Featured Brands - he-shi - Can you tell us how you came up with your brand name, He-Shi? The ‘He-Shi’ name is derived from our names - Hilary and Shelley’s (swapping the ‘e’ and the ‘i’ ), reflecting their drive and passion for the brand – a name in which they can be truly proud. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e3341409-d4ed-4de6-bd24-634e2a24e0f9/MicrosoftTeams-image+%2859%29.png Featured Brands - he-shi How do you approach sustainability and eco-friendliness in the production and packaging of your self-tanning products? From the outset, He-Shi has been deeply committed to preserving our environment. Throughout our journey, we've been steadfast in our mission to refine our ecological imprint, spanning the spectrum from raw materials to production processes to packaging. We are driven by the goal of sustaining our world's beauty. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/75c76c4b-ab42-44ea-b044-811b5d32e2c0/He-Shi_H2O_Mist_Lifestyle+12.14.39.jpg Featured Brands - he-shi - What is your ‘hero product’? He-Shi changed the way consumers liked to tan when the first product with a colour guide was launched in 2004. The revolutionary Express Liquid Tan and original hero product has gone on to sell enough product to tan the equivalent of ten million bodies. The express liquid tan is still our number 1 selling product – 20 years later. Customers love the colour and how easy it is to use, it is very natural and wears off like a natural tan. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3b37ff16-edf2-4bb2-b5c5-0f6e0271520f/Square+group.jpg Featured Brands - he-shi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-featured-brands/renbeuk monthly 0.5 2023-08-22 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d766b9dc-2320-44b6-bc66-46051d8c6919/348630629_1659795571190031_6261340112292905903_n.jpg Featured Brands - RENBE UK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/da717044-8459-4009-b133-06bbab70ee0e/349747838_226014766873308_6761736928491211947_n.jpg Featured Brands - RENBE UK - What was your motivation behind setting up this brand? For years, Sarah struggled with her own skin issues, from redness and breakouts to sensitivity and eczema. Despite using high-quality products she still found herself still lacking that desired glow. She’d always used cotton pads for their convenience, but even those had their downsides. Sarah was becoming more environmentally conscious, so she switched to reusable face cloths, but this came with its own set of challenges. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/981e59f9-a4e8-44da-be27-0645c595fc71/340835057_912935269825699_8691748353168650842_n.jpg Featured Brands - RENBE UK What can we expect from RENBE in the future, any plans for new products? We are planning to expand our product line and offer a full range of skincare products! Our goal is to create a skincare line that is both eco-friendly for the planet and effective for our customers, keeping your skin healthy and glowing without compromising on the environment. We're passionate about providing high-quality, sustainable products that meet the needs of every skin type. With our commitment to sustainability and excellence, every product we launch will be carefully crafted with the utmost care and attention to detail. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/99655593-4dcd-475c-8e2b-9db572e7c3e3/330372568_776566803441870_4319058953464492865_n.jpg Featured Brands - RENBE UK - What is one thing you’d love consumers to know about your brand? We're dedicated to creating products that not only meet our customers needs but also exceed their expectations. That's why we love to hear feedback from our customers, especially as we continue to expand and grow our product line. Our mission is to build a brand that is sustainable, eco-friendly, and luxurious, without compromising on results or convenience. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0e3ce731-232c-4b95-882f-969af2bbc9c3/350473417_271298498693184_6395960239278752307_n.jpg Featured Brands - RENBE UK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-featured-brands/the-dead-sea-co monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2205724a-a1a0-481c-b660-7e99c687f9ae/Captura+de+pantalla+2023-06-21+a+las+13.34.09.png Featured Brands - THE DEAD SEA CO. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c3f25823-466d-47dc-a604-cc99f41be028/Captura+de+pantalla+2023-06-21+a+las+13.42.59.png Featured Brands - THE DEAD SEA CO. - How did you discover the unique properties and benefits of the minerals found in the Dead Sea for skincare? Growing up between England and Jordan, my childhood was enriched with regular visits to the Dead Sea. This iconic natural wonder has been celebrated for centuries due to its exceptional healing properties and the abundance of minerals found in its waters and mud. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3a962d1c-9932-45f2-8b10-d57a45b6086e/Captura+de+pantalla+2023-06-21+a+las+13.48.17.png Featured Brands - THE DEAD SEA CO. Dead Sea mud not only detoxifies and combats signs of aging, but it also provides deep hydration. Packed with minerals like Magnesium and Sodium, it helps to increase moisture levels and soothe dry skin. This ensures that your skin remains soft, plump, and deeply hydrated, giving it a healthy and nourished look. By harnessing the power of these minerals found in the Dead Sea, our multi-tasking Mineral Mask offers a diverse range of benefits and effectively addresses various concerns, including pore-clogging impurities, signs of aging, and dryness. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9947f61e-e1f4-4c27-bcd2-72aba963d61c/Captura+de+pantalla+2023-06-21+a+las+13.56.03.png Featured Brands - THE DEAD SEA CO. - How do you ensure the quality and purity of the Dead Sea mud used in your mask? At The Dead Sea Co., ensuring the highest standards of quality and purity for the Dead Sea mud used in our mask is our top priority. To accomplish this, we have implemented a range of measures throughout our production process. Our Dead Sea mud is directly sourced from the shores of the Dead Sea in Jordan, renowned for its exceptional quality mud. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a624ff10-30b5-4181-ac33-2e78ee166796/Captura+de+pantalla+2023-06-21+a+las+14.01.30.png Featured Brands - THE DEAD SEA CO. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6c066501-3756-4eaa-a74b-6b18c8947f0a/Captura+de+pantalla+2023-06-21+a+las+14.06.46.png Featured Brands - THE DEAD SEA CO. - Any plans for more products to add to the range? In addition to our Dead Sea Mineral Mask, we currently offer Dead Sea Soaking Salts and Aromatherapy Shower Steamers as part of our range. These products are designed to enhance your self-care routine and provide holistic benefits for both the skin and the mind. We are passionate about developing new skincare and self-care products that go beyond traditional approaches. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bb318327-b9c3-4d0f-b291-07433d70c0a4/Captura+de+pantalla+2023-06-21+a+las+14.09.42.png Featured Brands - THE DEAD SEA CO. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-featured-brands/delaviesciences monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b1f593ad-6902-48a3-b2ce-e7d39fca429f/Captura+de+pantalla+2023-05-09+a+las+20.11.17.png Featured Brands - DELAVIE SCIENCES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/386cf314-541e-44d5-a4ac-be0446af0d28/aeonia.png Featured Brands - DELAVIE SCIENCES - Delavie Sciences is ‘Restorative Skincare From the Stars’, can you explain what this means? Aeonia’s core ingredient, Bacillus Lysate, was developed based on research projects undertaken aboard the International Space Station. Delavie Sciences’ patented microorganism spent 18 months outside the International Space Station, exposed to the extreme conditions of space. Once brought back down to earth, Delavie scientists found that the organism had developed enhanced age defying and UV protection properties. That organism became the basis for Bacillus Lysate, a revolutionary cosmetic ingredient that can only be found in Delavie skincare products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5123dc52-8cc3-464f-8ced-7c31b1fc140c/Captura+de+pantalla+2023-05-09+a+las+20.27.38.png Featured Brands - DELAVIE SCIENCES - Bacillus Lysate is one of your key product ingredients and is available exclusively by Delavie Sciences. Can you tell us a bit about this and its benefits in skincare? Aside from the out-of-this-world origin story, Bacillus Lysate also has impressive properties to benefit one’s skin. The ingredient has been shown to increase skin cell’s ability to produce hyaluronic acid, a key factor for skin’s firmness, elasticity, and overall health. Many products contain hyaluronic acid, but to penetrate and impact the skin is another feat.Delavie’s patented ingredient enhances the skin’s ability to make its own hyaluronic acid. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e6b64000-8e91-491d-ab66-3752e82f11a5/aeonia_01.jpeg Featured Brands - DELAVIE SCIENCES - What can we expect from Delavie Sciences in 2023? You can expect a complete line of age-defying products. We launched the Aeonia Eye Refresh in April 2023, and it sold out in just 3 hours! We are planning on launching additional products, to complete your skincare routine, later this year. A sensitive skin formulation of our award-winning serum is also underway. Bacillus Lysate is the first of many patented skincare ingredients that Delavie is developing. https://www.poweredxbeautybuddy.com/blog-featured-brands/robyn-skincare monthly 0.5 2023-05-09 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/24fa4eec-65c1-4780-8de3-ab8a6fd79149/Captura+de+pantalla+2023-03-23+a+las+22.58.26.png Featured Brands - ROBYN SKINCARE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/14737ff0-1ef9-42a4-a7e4-7d0afb79039b/ROBYN Featured Brands - ROBYN SKINCARE - Robyn Skincare is ‘All and only natural results driven formulas’, can you explain what this means? We cater to the wellness conscious customer who desires performance led, clinically proven skincare, without compromise or restrictions. To elaborate, we give customers the best of both worlds; totally natural and naturally derived skincare, with clinically proven results. Surprisingly this is quite a unique ethos in the industry as we not only deliver products that optimise skin health with high levels of efficacy, but we do so without the use of any toxic or controversial ingredients, and that goes across the entire formula. From start, to finish, we formulate with integrity, and that even includes our preservatives, which are ECOCERT certified natural. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0df3cace-33f9-4b30-9dfb-d3d0177f4327/product_v02.jpg Featured Brands - ROBYN SKINCARE - What is one thing you’d love consumers to know about your brand? I developed these products because I feel that consumers deserve to know what they’re putting onto and into their bodies, so I’d love for consumers to know that I hugely appreciate and respect their trust in me as a formulator. https://www.poweredxbeautybuddy.com/blog-featured-brands/brand-feature-natures-journey monthly 0.5 2023-02-27 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3e98f945-6592-4fb1-9e5e-4f06445d69fa/nature%27s.jpeg Featured Brands - NATURE’S JOURNEY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/796e64fb-dd2b-431d-92ff-b6aa6cd46c5d/Captura+de+pantalla+2023-02-21+a+las+15.41.12.png Featured Brands - NATURE’S JOURNEY - Nature’s Journey is ‘Wellness for the Modern Generation’, can you explain what this means? We’re living in a world that is constantly connected – where the lines between work and play are blurry at best, and where stress and anxiety have inevitably crept into our daily lives. And it shows – on our skin, in our mood, and our overall wellbeing. We know, from our many years’ experience working in the world of wellness, natural health, and beauty, that taking a few moments daily to enjoy a little bit of self-care can have a positive and lasting impact on our health and wellbeing. We wanted to create a range that wasn’t defined by gender, or by skin type – but something that everyone can rely on as an antidote to the impact of modern living. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9eb2be42-395c-499c-8267-b051a7e06a07/Captura+de+pantalla+2023-02-21+a+las+15.43.27.png Featured Brands - NATURE’S JOURNEY - One of the struggles we’ve been experiencing is the attitude toward CBD. There’s a lot of misinformation around safety – and with that comes a lack of consumer confidence, so for us, it’s super important to be able to give our consumers the information and reassurances they need to make an informed purchase. The difficulty is that due to this misinformation (and misunderstanding), it has been a real challenge to utilise advertising platforms such as Instagram and Facebook, as they restrict the advertising of CBD-based products. This has made spreading the word about our new brand fairly difficult! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c43136ff-6b67-4b88-8f6e-68760def944e/Captura+de+pantalla+2023-02-21+a+las+15.50.38.png Featured Brands - NATURE’S JOURNEY What was the highlight for Nature’s Journey in 2022? We were delighted to finally launch our brand to the world in the Autumn. After a couple of years of development and refinement, it was great to hear such amazing feedback from our community. But I’d have to say that our biggest highlight was being certified by The Vegan Society and receiving our B Corp pending certification. We know that consumers are increasingly looking for reassurance that theproducts they use are not only going to work – but that they do some good along the way. It felt like a natural choice for us, and we’re very proud that our efforts have been recognised. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4432164f-8cab-4345-bc2b-9f12156372f1/Captura+de+pantalla+2023-02-21+a+las+16.26.07.png Featured Brands - NATURE’S JOURNEY What is one thing you’d love consumers to know about your brand? Oooh, that’s a tricky one! – there’s LOTS that I’d love consumers to know! – but I guess it would be that not all brands are created equal. I’ve worked in the world of beauty and wellness for close to two decades, so I’ve seen my fair share of brands, and genuinely (although I guess I am a little biased),these are some of the best products I have ever used – they really work, and knowing that they’re ethically, sustainably produced is an added bonus. For more information check Nature’s Journey website https://www.poweredxbeautybuddy.com/blog-featured-brands/brand-feature-monika-blunder-beauty monthly 0.5 2023-02-21 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fee66c9b-e59b-4de2-b2cc-fca241c99126/Monika+Blunder_header.png Featured Brands - MONIKA BLUNDER Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/35c1fd78-100c-44a9-8e2a-d7ecb28db166/Monika+Blunder+portrait Featured Brands - MONIKA BLUNDER - Monika Blunder Beauty is ‘Consciously Created Makeup’, can you explain what this means? We believe “Clean Beauty” is consciously created makeup that is designed to be as gentle on your personal ecosystem as possible. Always free of parabens, phthalates and sulphates. As a seasoned makeup artist, our founder, Monika Blunder, has worked with countless clients and skin tones over the years. When formulating Blunder Cover, she tested hundreds of hues to purposely create the twenty most versatile shades that can be mixed to create the perfect match for any complexion. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ee89c14a-8909-4223-a2fc-7bd75d13a2e7/monika.png Featured Brands - MONIKA BLUNDER - What can we expect from Monika Blunder Beauty in 2023? We do plan to introduce more products while ensuring we are thoughtful, mindful and conscious of what our customer’s needs are! We will be introducing new products in 2023. We will be introducing eye products and skincare in particular. We are not launching products for the sake of it. I have genuinely identified products that are essentials in my professional makeup kit and our product range will mirror this. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fff6a40a-a04e-4ef9-a438-ea08d2b2a09b/Captura+de+pantalla+2023-01-24+a+las+11.39.42.png Featured Brands - MONIKA BLUNDER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-featured-brands/category/Featured+Brands monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/robyn+skincare monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/beauty monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/skincare monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/mdlondon monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/bio+bakuchiol monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/delavie+sciences monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/face+oil monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/biodegradables monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/tanning monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/wrinkles monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/Industry+News monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/aeonia monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/hair monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/brand monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/mask monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/tan monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/product monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/salt monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/renbeuk monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/haircare monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/sustentability monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/fine+lines monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/dead+sea monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/the+dead+sea+co monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/hair+blow monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/he-shi monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/serum monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/anti+ageing monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/mud monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/face+towels monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/skincare+routine monthly 0.5 https://www.poweredxbeautybuddy.com/blog-featured-brands/tag/featuredBrands monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights daily 0.75 2026-03-13 https://www.poweredxbeautybuddy.com/blog-shared-insights/eyeshadow-insights monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b4c34cac-905a-43d8-b4d8-44ce46e062a4/Eyeshadow_survey.png Shared Insights - Eyeshadow Insights: Decoding Consumer Preferences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c47a5bde-4711-47cc-ba09-3d7a85b07ee6/eyeshadows.png Shared Insights - Eyeshadow Insights: Decoding Consumer Preferences Eyeshadow remains a staple in the beauty routines of our community. A significant 57% of respondents use eyeshadow products regularly (most days), while 24% apply it a few times a week. Occasional use for special events accounts for 16%, while only a marginal 1% report never using eyeshadow at all. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0d8fdcf3-0812-45cd-91bb-76e5c04c3f97/eyeshadows+%282%29.png Shared Insights - Eyeshadow Insights: Decoding Consumer Preferences Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/eae86d6a-caa0-4fa7-a20a-983c7885b33c/eyeshadows+%283%29.png Shared Insights - Eyeshadow Insights: Decoding Consumer Preferences Consumers are looking for versatility in their finishes. Matte and Shimmer are almost equally essential, with 64% and 63% preference respectively. Satin finishes also hold a strong position at 41%, while specialized textures like Metallic (30%), Glitter (28%), and Chrome/Duo-chrome (23%) cater to those seeking more high-impact looks. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b5e4e620-c6b2-4ffd-9f35-9efba5abae10/eyeshadows+%284%29.png Shared Insights - Eyeshadow Insights: Decoding Consumer Preferences When it comes to shades, the classic Neutral (brown/beige) reigns supreme, with 64% of the community identifying these as their most appealing shades. This preference for understated elegance far outpaces the next most popular category, Pink/Rose shades, which appeals to 14% of respondents. Interestingly, despite the rise of vibrant trends, only 3% of users currently opt for Bold/Colourful shades like blue or green, while Deep/Smoky tones capture a 10% share of the preference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2aae8e0a-8a16-4032-aa87-50371c811263/eyeshadows+%285%29.png Shared Insights - Eyeshadow Insights: Decoding Consumer Preferences Performance and quality are the ultimate priorities for consumers when selecting an eyeshadow. Long-lasting wear leads the pack as the most important factor for 35% of respondents. Close behind are Blendability and Pigmentation, which are tied in importance at 29% each. Notably, functional attributes far outweigh external factors; Brand reputation (2%) and Price (3%) have surprisingly little impact on the final decision compared to how the product actually performs on the skin. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0645d478-17c3-433e-9888-ea37872f6123/eyeshadows+%286%29.png Shared Insights - Eyeshadow Insights: Decoding Consumer Preferences The replenishment cycle for eyeshadow is steady. The largest group (36%) purchases new products every 6 months, followed by 29% who buy every 3–4 months. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6b61fd1d-3568-49ff-99d1-56f2afa95fa5/eyeshadows+%287%29.png Shared Insights - Eyeshadow Insights: Decoding Consumer Preferences In terms of investment, the £21–£35 price range is the most popular, capturing 29% of the market, closely followed by the £10–£20 range at 28%. High-end palettes priced between £36–£50 are preferred by 24%, while 15% are willing to spend £50+ on premium offerings. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/01509259-fbca-4977-8a4b-e328492a8dcf/eyeshadows+%288%29.png Shared Insights - Eyeshadow Insights: Decoding Consumer Preferences How do consumers find their next favorite shade? In-store browsing remains the top discovery method at 61%, nearly tied with Instagram at 60%. Interestingly, the Beauty Buddy app itself is a major discovery hub for 53% of the community, while TikTok influences 50%. Word of mouth still carries weight, with 35% discovering products through friends. https://www.poweredxbeautybuddy.com/blog-shared-insights/dailymakeuproutine monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/80b7bb8d-94e6-4495-b909-6df3d5650aaf/Daily+Makeup+Routine.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ff052d3a-7e0c-4c7b-acd7-54d96803e248/Daily+makeup.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community A large majority of the Beauty Buddy community incorporates makeup into their everyday routine. The data shows that 85% wear makeup daily, confirming that makeup remains a consistent part of personal care routines for most beauty enthusiasts. For brands, this reinforces the importance of daily-use products, especially formulas designed for convenience, comfort, and longevity. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/51c3b9a5-d6ed-4257-a69e-73b7ce8a299d/Daily+makeup+%282%29.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community - Daily makeup routines tend to be efficient rather than elaborate Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4e27d22d-a171-4e7b-820c-d7303457e0d9/Daily+makeup+%283%29.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community - Daily makeup serves multiple contexts, but work environments remain a major driver. Where do consumers usually wear daily makeup? With 40% wearing makeup to work, the demand for polished but practical looks continues to influence everyday product choices. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/db7a5257-bdfa-4d0e-bedc-80627874b160/Daily+makeup+%284%29.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community - Base makeup products remain central to everyday routines. Foundation remains the most widely used base product at 82%, while 73% use concealer and 70% use primer, highlighting the importance of skin-perfecting routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f0f8ffc9-fc3c-47dd-8330-e60e5079c954/Daily+makeup+%285%29.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community - Preferred daily coverage Consumers are not necessarily aiming for full glam every day. The results show that 32% prefer medium coverage while 29% favour buildable formulas, suggesting strong demand for flexible base products that adapt to different days and occasions. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/779f259a-e9d7-4318-8f2c-3f399b807a50/Daily+makeup+%286%29.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community Eye products are a central part of daily makeup routines. With 97% using mascara, it stands out as one of the most essential products in everyday routines. Brows, eyeliner, and eyeshadow also maintain strong daily usage, indicating that eye definition remains a priority for consumers. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0581d63e-5863-46b4-9b49-f07cbdf75902/Daily+makeup+%287%29.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community Complexion extras used daily Blush stands out as the most popular complexion enhancer, used by 87% of respondents. This reinforces the continued popularity of healthy, radiant complexion trends. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1b38d0d9-1765-4ed6-9b76-10b205fd2821/Daily+makeup+%288%29.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community Gloss leads daily lip preferences at 78%, followed closely by lip balm (76%), highlighting the popularity of hydrating and comfortable lip formulas. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bf0250d6-b028-4501-a24e-a651f807d6d1/Daily+makeup+%289%29.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community - Wear time is a major expectation for everyday products. A combined 86% consider longevity very or extremely important, highlighting strong demand for long-wear formulas. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5a771f0f-a927-44ac-8a16-cab736fdaeb3/Daily+makeup+%2810%29.png Shared Insights - Inside the Daily Makeup Routine: Insights from the Beauty Buddy Community - Despite the focus on long-lasting makeup, many consumers still reapply during the day. Nearly half of respondents touch up occasionally, suggesting opportunities for portable products and midday refresh solutions. https://www.poweredxbeautybuddy.com/blog-shared-insights/blush-trends-2025-vs-2026 monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8ce7786c-3eed-4d8d-931d-cad4abf009bc/Blush+Survey+2026.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/01f4acd5-fa59-40e8-853b-67175b556528/blush2026.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals Daily: 66% → 67% 2–4 times a week: 24% → 26% Rarely/Never combined: 4% → 2% Blush remains a daily essential for the majority, with 67% using it every day in 2026. This reinforces blush as a staple product — not trend-led or occasional, but routine-driven. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9c37c889-a155-4ba7-aeba-8a2ead246ba0/blush2026+%282%29.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7a165b19-7cdf-44e1-b8b0-8c2fefe9ec5f/blush2026+%283%29.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals Easy to blend: 88% → 88% Long-lasting formula: 80% → 74% Lightweight feel: 75% → 74% Clean/organic ingredients: 48% → 39% Versatility: 55% → 56% The largest shift is the -9% drop in “clean/organic ingredients.” While still important to many, it appears less of a differentiating driver compared to 2025. Performance factors — particularly blendability — remain dominant at 88%, unchanged year-on-year. Notably, long-lasting claims dropped -6%, potentially reflecting greater consumer confidence in baseline product performance across the category. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/dea8d9db-2704-4b2b-916a-45b3124c0edc/blush2026+%284%29.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals - Finish Preferences It depends on the occasion: 67% → 65% Matte: 10% → 10% Satin: 13% → 12% Shimmer: 10% → 14% The standout movement is shimmer at +4%, indicating a modest return to glow. While consumers still adapt finishes based on occasion, subtle luminosity is regaining traction. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ff4b8979-e8d3-4716-8369-d7d409149641/blush2026+%285%29.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals - Pigmentation Priorities Buildable coverage: 54% → 58% Highly pigmented: 12% → 12% Sheer/natural: 35% → 30% Buildable coverage increased +4%, while sheer formulas declined -5%. Consumers are signalling they want flexibility — not overpowering pigment, but not ultra-sheer either. The preference is shifting toward formulas that allow layering and control, aligning with a more personalised approach to makeup application. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/76bb8fbd-0539-4f5c-9510-ce8e2ef2ae86/blush2026+%286%29.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals Soft pink: 74% → 69% Peach: 56% → 60% Bronze/Tan: 35% → 38% Coral: 41% → 41% Berry: 35% → 35% Mauve: 28% → 29% Soft pink remains dominant but declined -5%, while peach increased +4%. The shift suggests a move toward warmer tones, possibly reflecting seasonal adaptability and broader skin-tone inclusivity trends. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b79e75fd-580d-4191-a866-ac90a32c6970/blush2026+%287%29.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals - Mirrors & Applicators Yes, convenient: 68% → 71% No, don’t use them: 32% → 30% Convenience increased by +3%, reinforcing that portability still matters. While this isn’t a dramatic jump, it confirms that practical add-ons remain valued in everyday makeup routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7641ee20-bc9d-4a1a-8965-048962bfcd8e/blush2026+%288%29.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals - Packaging Importance Not important: 15% → 20% Somewhat important: 57% → 55% Very important (aesthetic): 29% → 26% The notable shift here is the +5% rise in consumers saying packaging is “not important.” This suggests a continued move away from aesthetic-led purchasing. Consumers are prioritising formula performance over design appeal — a significant message for brands investing heavily in visual differentiation. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7b5aa56c-d02d-40de-bf24-c5c1d9e53479/blush2026+%289%29.png Shared Insights - Blush Trends 2025 vs 2026: Subtle Shifts, Clear Signals Makeup brush: 72% → 84% Fingertips: 11% → 5% Sponge/blender: 17% → 11% The most dramatic shift in the entire dataset: Makeup brush usage increased by +12%. This aligns with: The rise in buildable coverage The stability of powder textures A preference for controlled application Consumers appear to be favouring precision over quick blending methods. https://www.poweredxbeautybuddy.com/blog-shared-insights/key-insights-transforming-the-supplement-industry monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/81a73bbc-6bc3-49db-b7c6-af5e35624aa0/Supplements-survey.png Shared Insights - The New Wellness Mandate: Key Insights Transforming the Supplement Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/44479047-d256-415a-b7a9-705b53dd8b72/Wellness.png Shared Insights - The New Wellness Mandate: Key Insights Transforming the Supplement Industry Our research shows that supplements are now a routine part of daily life for the majority of respondents. A striking 86% reported taking vitamins, minerals, or supplements regularly, leaving only a small 14% who do not. This high adoption rate signals that the wellness industry continues to be a critical touchpoint for consumers actively seeking solutions to support their health and beauty goals. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7b53cfe8-ca51-4ae8-9760-c308221db20b/Wellness+%282%29.png Shared Insights - The New Wellness Mandate: Key Insights Transforming the Supplement Industry Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fe828101-f669-4e27-9a2d-817e9bb17d79/Wellness+%283%29.png Shared Insights - The New Wellness Mandate: Key Insights Transforming the Supplement Industry Consumers are motivated by a range of health and beauty needs, and supplements are increasingly being seen as a way to address both. 67% of respondents take vitamins specifically for beauty benefits, including hair, skin, and nails. Other top motivations include boosting energy and combating tiredness (58%), supporting the immune system (58%), improving sleep and managing stress (40%), supporting gut health (39%), and women’s health concerns such as menstrual cycle, peri-menopause, or menopause (39%). This data underscores that supplements are no longer seen as purely functional but also as lifestyle enhancers. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f3d3c024-613a-41a4-a635-f04e7c173315/Wellness+%284%29.png Shared Insights - The New Wellness Mandate: Key Insights Transforming the Supplement Industry When deciding which products to purchase, consumers rely heavily on trusted sources. Online reviews and community feedback lead the way, influencing 30% of respondents’ choices. Healthcare professionals such as GPs are also highly trusted (25%), followed by brand websites and product information (19%) and pharmacists (10%). Friends, family, and social media influencers hold less sway, demonstrating that credibility, evidence, and peer validation are critical factors in purchasing decisions. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/973f19cf-84e5-4c73-a5af-c81cb2e086fb/Wellness+%285%29.png Shared Insights - The New Wellness Mandate: Key Insights Transforming the Supplement Industry Our survey confirms that consumers strongly value clinically researched products. A notable 67% strongly agree that they prefer supplements that are evidence-based, with another 23% agreeing. Only 10% remained neutral, and no one disagreed. For brands, this clearly highlights the importance of scientific backing, transparent formulations, and credible claims when marketing wellness products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8af34a6d-dbba-4439-91dd-cf85951f3aa6/Wellness+%286%29.png Shared Insights - The New Wellness Mandate: Key Insights Transforming the Supplement Industry Patience with supplements varies, but most consumers give products time to demonstrate results before deciding whether to continue. 43% evaluate effectiveness within 1–2 months, while 27% give supplements three months to work. Only 9% continue longer than six months without assessing efficacy. Brands that can clearly communicate expected timelines and measurable benefits are more likely to retain satisfied, long-term users. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0a574f88-df12-40ce-afef-4ec3edae7198/Wellness+.png Shared Insights - The New Wellness Mandate: Key Insights Transforming the Supplement Industry Purchasing decisions are informed and intentional. 60% of respondents research online reviews, and 50% study product ingredients and formulations before buying. 33% look for promotions or compare prices, and 30% consult a pharmacist or healthcare professional. Social media recommendations influence 24%, while 18% purchase products they are already familiar with. For brands, this demonstrates the importance of clear, transparent information, strong online presence, and education-focused content to guide informed choices. https://www.poweredxbeautybuddy.com/blog-shared-insights/battle-of-the-booths monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c6657666-d750-44d7-a730-f9b2e4f92b3b/BeautyBuddy+%2B+mdlondon+%282%29.jpg Shared Insights - Battle of the Booths: Is Virtual or In-Person the Future of Beauty Trade Shows? https://www.poweredxbeautybuddy.com/blog-shared-insights/advent-calendars-2025 monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1bbaf0fa-2799-43c5-a636-f2978c353c64/Advent+Calendar+Survey.png Shared Insights - ✨ Beauty Advent Calendars 2025: Why Beauty Lovers Can’t Wait to Unbox the Magic ✨ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/00a73fab-68a8-47b6-833d-19c86f205554/Advent+Calendar+2025.png Shared Insights - ✨ Beauty Advent Calendars 2025: Why Beauty Lovers Can’t Wait to Unbox the Magic ✨ The countdown has begun, and excitement levels are sky-high — 75% of respondents said they’re very excited about beauty advent calendars, while another 20% said they’re somewhat excited. That means 95% of beauty lovers are entering the festive season with advent calendars firmly on their radar. This enthusiasm isn’t just emotional — it’s actionable. 83% of respondents said they plan to buy one this year, a clear indicator that the beauty advent calendar remains one of the most commercially powerful seasonal offerings. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8a07f08d-369f-42fe-8b2a-aa4efdc0b0ef/Advent+Calendar+2025+%282%29.png Shared Insights - ✨ Beauty Advent Calendars 2025: Why Beauty Lovers Can’t Wait to Unbox the Magic ✨ Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/35962c9d-5429-4f61-81f3-ea3933ca8219/Advent+Calendar+2025+%284%29.png Shared Insights - ✨ Beauty Advent Calendars 2025: Why Beauty Lovers Can’t Wait to Unbox the Magic ✨ If one category defines the beauty calendar experience, it’s skincare. 41% of respondents said skincare is the type of product they’re most excited to discover, followed by 34% for makeup and 20% for fragrance. This aligns perfectly with the industry’s ongoing skincare boom — and shows that even at Christmas, consumers are thinking about glow and care, not just colour. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/95c2ad43-bd8a-409b-8645-bfe1f671c61f/Advent+Calendar+2025+%285%29.png Shared Insights - ✨ Beauty Advent Calendars 2025: Why Beauty Lovers Can’t Wait to Unbox the Magic ✨ So, what drives people to choose one advent calendar over another? For 42%, it’s the product mix. Consumers want variety — a blend of skincare, makeup, and fragrance that makes each day’s discovery feel new and balanced. Brand reputation (27%) and value (20%) follow closely, but it’s clear that the excitement of discovery is the real selling point. Unsurprisingly, 48% prefer one big mixed beauty calendar, rather than separate or mini versions. That sense of daily variety — across textures, categories, and brands — is what makes the countdown experience irresistible. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/47f83df3-1f7b-4d25-a224-67078800a681/Advent+Calendar+2025+%286%29.png Shared Insights - ✨ Beauty Advent Calendars 2025: Why Beauty Lovers Can’t Wait to Unbox the Magic ✨ The sweet spot for spending sits between affordable indulgence and accessible luxury. 39% of beauty lovers are planning to spend between £50 and £100 this year, while another 35% are open to investing more. This range signals a strong opportunity for brands offering high perceived value and premium presentation without stretching consumer budgets too far. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/24bf024a-2f48-49ba-80be-7f11a6a9cac9/Advent+Calendar+2025+%287%29.png Shared Insights - ✨ Beauty Advent Calendars 2025: Why Beauty Lovers Can’t Wait to Unbox the Magic ✨ - When they buy it? Timing also matters — 31% usually make their purchase in November, just as gift season kicks in. That’s when social buzz, influencer content, and retail visibility all peak — making it the crucial month for conversion. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/cc2d6e91-9202-4703-bbfd-cf5c4afb7108/Advent+Calendar+2025+%288%29.png Shared Insights - ✨ Beauty Advent Calendars 2025: Why Beauty Lovers Can’t Wait to Unbox the Magic ✨ What’s Inside Counts When asked what would make their 2025 advent calendar truly special, 31% of respondents chose luxury fragrance, followed closely by high-end skincare at 29%. Beauty lovers are clearly craving sensory, elevated experiences — items that feel indulgent, gift-worthy, and personal. https://www.poweredxbeautybuddy.com/blog-shared-insights/launching-in-china monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7f9d05ff-6571-432d-ad1e-f7751fff83ad/BeautyBuddy+%2B+mdlondon+%283%29.jpg Shared Insights - Launch in China with Confidence: Expert Strategies for Beauty Brands https://www.poweredxbeautybuddy.com/blog-shared-insights/the-hair-loss-hair-health-opportunity monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/145c1367-8840-4290-a24f-a9e8109b0ffe/hair+loss+survey.png Shared Insights - The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking ‍♀️ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c3ff55a0-5780-4a19-ba85-a73c448fea57/HairLoss.png Shared Insights - The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking ‍♀️ The first and most critical takeaway for any brand is the sheer prevalence of the issue within the beauty community. With 79% of respondents currently experiencing hair loss or thinning, this isn't a niche problem; it’s a mass-market reality. This statistic underscores a highly motivated consumer base actively seeking solutions right now. For brands, this translates into an audience that is not just browsing but actively shopping for products they hope will deliver results. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7362227b-3fb5-4f07-9c75-eb3cdff7b665/HairLoss+%282%29.png Shared Insights - The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking ‍♀️ Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/84671eb0-4191-425d-a16f-4d0780c16c3d/HairLoss+%283%29.png Shared Insights - The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking ‍♀️ The type of hair loss experienced by consumers is varied, requiring a multi-pronged product strategy. The leading issue is "Thinning overall" (44%), suggesting a need for products focused on density and growth. However, the close second, "Hair breakage" (29%), highlights a distinct need for products targeting strength and repair. Brands should consider segmenting their offerings to address these two different primary concerns. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/cd573ddc-1667-452e-b1dd-dfe38e4fc13d/HairLoss+%284%29.png Shared Insights - The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking ‍♀️ A significant majority (64%) first noticed hair loss before the age of 40, with the 30–39 decade being the most common time of onset. This confirms that the target market is increasingly young adults who are generally active on social media and receptive to modern, non-traditional solutions. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1e84d629-aee9-4c89-9616-baf8dab0667f/HairLoss+%285%29.png Shared Insights - The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking ‍♀️ - The Purchasing Driver: 71% Demand "Visible Results” In the hair loss category, efficacy is the singular priority for the vast majority of consumers. The 71% mandate for Visible results dwarfs every other purchasing factor—Affordable price 7%, Positive reviews 8%, and even Natural/clean ingredients4%—which collectively account for less than a quarter of the decision-making process. This strong consensus signals that the consumer is actively looking for proof, not promises. Brands must allocate resources to clinical validation and quantifiable before-and-after evidence, recognising that consumers will look past lower prices or trendy ingredients if the product fails to deliver tangible, noticeable improvement. For this highly concerned audience, a product that works, regardless of minor cost differences, is the only acceptable solution. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3296986e-b52d-44cb-97c8-ad154551e319/HairLoss+%286%29.png Shared Insights - The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking ‍♀️ Current Go-To Solutions: Supplements Lead the Way Consumers are committed to a multi-faceted hair health regimen, with nearly equal adoption rates across internal and external solutions. The high trial rate for Supplements/vitamins 57% confirms a holistic approach, showing consumers start with wellness from within. This foundation is quickly followed by the strong demand for Specialised shampoos/conditioners 52% and Hair oils 49%, demonstrating that consumers actively build a multi-step topical routine. This presents a massive opportunity for brands to create and market synchronized product bundles and regimens rather than single items, recognizing that the consumer is actively looking to commit to a full system, particularly since clinical options like prescription products 6%) remain a distant last resort. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8d5499e7-8197-484c-8f1b-f0757b257361/HairLoss+%287%29.png Shared Insights - The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking ‍♀️ The community’s willingness to spend reinforces their commitment to finding a solution, and they are not afraid of new approaches. The majority are comfortable in the €20–€50 monthly range, and an overwhelming 83% would definitely try new/emerging treatments. This is a strong signal for brands developing cutting-edge technologies. The market is waiting for science-backed innovation that can justify a premium price point. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/143feca9-a89b-47e2-a8e4-ff4ed1961b03/HairLoss+%288%29.png Shared Insights - The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking ‍♀️ - Where Consumers Turn for Trust: The Power of Reviews and Experts Hair loss consumers seek information from two key sources: online reviews 34% and doctors/trichologists 31%. The lead for reviews highlights the importance of social proof, while the strong trust in medical experts reflects the emotional and serious nature of hair loss. To build credibility, brands must balance authentic customer testimonials with professional endorsements. In contrast, social media 21% and brand websites 7% are less relied upon. https://www.poweredxbeautybuddy.com/blog-shared-insights/face-mask-usage-trends-key-insights monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/83a30d76-d98d-41e4-9ca4-9bfc0ae191ec/Face+Masks+Survey.png Shared Insights - Face Mask Usage Trends: Key Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f6ac5fdb-cdb6-45ac-8b6e-387419a3f478/FaceMasks1.png Shared Insights - Face Mask Usage Trends: Key Insights 43% of respondents use face masks or targeted treatments 2–3 times a week, showing that regular but not daily usage is the most common skincare habit. Meanwhile, 26% use them once a week, and 16% only occasionally. A smaller group, 15%, apply them daily, while just 2% rarely use such treatments. This indicates that most users integrate face masks or targeted treatments into their routines at least once a week, suggesting a strong interest in maintaining consistent skincare care. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/dbed9493-54b2-4996-b577-671d5817407d/FaceMasks2.png Shared Insights - Face Mask Usage Trends: Key Insights Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/250640d0-67d7-4119-abd3-aeede64c345a/FaceMasks3.png Shared Insights - Face Mask Usage Trends: Key Insights Respondents shared the key skin concerns they aim to address with masks or treatments. The majority are focused on fine lines, with 74% targeting this issue, followed closely by 71% who use masks to combat dullness. Dryness is a concern for 65%, while pigmentation and acne or breakouts are targeted by 44% and 41% of respondents, respectively. Redness and sensitive skin are less commonly addressed, with 26% of participants seeking treatments for these concerns. This highlights how anti-aging and revitalising benefits remain top priorities for many mask users. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ac0d390f-5357-4825-ada8-0c9b038b4c40/FaceMask4.png Shared Insights - Face Mask Usage Trends: Key Insights Discovery Channels When it comes to discovering new masks or treatments, respondents rely on a variety of sources. Social media is the most popular, with 62% discovering products this way, followed by samples and beauty boxes at 59%. Online reviews influence 51% of participants, while Beauty Buddy is a source for 49%. In-store browsing attracts 39%, and recommendations from friends and family guide 38% of respondents. This shows that both digital platforms and hands-on experiences play a significant role in how people find new skincare products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1f05ab2d-c197-4a07-b171-f2dbf2f12df6/FaceMask5.png Shared Insights - Face Mask Usage Trends: Key Insights Brand Loyalty When asked about their go-to brand or product for masks and treatments, the majority of respondents like to explore new options, with 40% trying new products all the time and 37% switching between a few favourites. A smaller portion, 9%, have a single favourite product they always return to, while 8% are still searching for their ideal option. Only 6% said they don’t have a go-to at all, and just 1% prefer natural or DIY masks. This suggests that most users enjoy experimenting and discovering new skincare products rather than sticking to one brand. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/eeacd9bb-d6a6-4c2d-8c96-0e5a49a8b822/FaceMask6.png Shared Insights - Face Mask Usage Trends: Key Insights Key Purchase Drivers When it comes to what they look for in a mask or treatment, 77% prioritise results after the first use, followed by 55% who want it to be quick to use, 54% who look for gentle ingredients, 51% who value affordability, 34% who prefer cruelty-free or vegan options, and 27% who care about sustainable packaging. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/75917fcf-48f1-492a-a555-473d42c6069c/FaceMask7.png Shared Insights - Face Mask Usage Trends: Key Insights When asked about when they usually apply face masks or treatments, 48% of respondents said in the evening, 33% apply them whenever their skin needs it, 14% during self-care time, 6% in the morning, and only 1% before a special event. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/649b34a1-180a-4572-8056-c8332698e96b/FaceMask8.png Shared Insights - Face Mask Usage Trends: Key Insights - Application Duration When asked about their preferred mask type, 33% of respondents said it depends on their mood, 25% preferred masks that take 10–20 minutes, 22% had no preference, 11% preferred masks under 10 minutes, and 10% preferred masks that take over 20 minutes. Only 1% mentioned an all-time favourite mask or treatment. https://www.poweredxbeautybuddy.com/blog-shared-insights/footcare-habitsa-deep-dive monthly 0.5 2025-10-01 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d5860d33-bca9-4c69-a116-f725ef134057/Survey_footcare.png Shared Insights - Foot Care Habits: A Deep Dive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/15df8dbf-9e24-4450-98d0-e655d771f752/foot+care.png Shared Insights - Foot Care Habits: A Deep Dive - Foot Care Frequency: A Mixed Commitment Over half of consumers (52%) maintain regular foot care routines, whilst 17% only care for feet before special occasions. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2ff6c7ec-8f2a-4aaf-89d2-6d0322b13bf4/foot+care+%282%29.png Shared Insights - Foot Care Habits: A Deep Dive - Popular Foot Care Practices Moisturisation Dominates 86% moisturize with cream/lotion, making it the most common routine step, crucial for product development. Exfoliation is Key 76% include exfoliation (scrubs, pumice, files) in their routine, demonstrating a high focus on skin renewal. Nail & Cuticle Care 66% focus on nail and cuticle health, indicating a market for specialized tools and treatments. Foot Masks 54% use masks or overnight treatments https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/626b4e66-76e5-4fcd-ac13-8d57149cbe3d/footcare2.png Shared Insights - Foot Care Habits: A Deep Dive Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7489ecac-8913-461b-b2e9-411d137e2cfd/foot+care+%284%29.png Shared Insights - Foot Care Habits: A Deep Dive - Summer Surge 54% increase foot care in summer, driven by open footwear and outdoor activities. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c6e7a25f-4216-47b4-b5cb-4055ad92de3b/foot+care+%285%29.png Shared Insights - Foot Care Habits: A Deep Dive - Top Concerns Dryness (68%) and cracked heels (64%) were the most common concerns, while nail health (52%), relaxation/pampering (48%), odour/sweating (28%), and calluses (23%) were also reported. https://www.poweredxbeautybuddy.com/blog-shared-insights/spf-vs-tanning monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/70453a2f-1106-45e3-81ed-1fb520f1fd78/spf_vs_tanning.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/41db467d-20d6-426a-ab38-126a202bae35/spfvstan.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing When asked about sun exposure during the summer, a striking 54% of respondents said they spend time outdoors every day, while 39% do so a few times a week. Only a small percentage, 8%, reported spending time in the sun less than once a week. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c3d87851-899d-4e4e-be7a-a9f561dac847/spfvstan+%282%29.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing When it comes to sun protection, the majority of people are diligent. A strong 72% of respondents said they always apply SPF when they go out in the sun, and 23% do so most of the time. This shows that most people prioritize sun protection. However, 5% of respondents said they only use SPF occasionally, and 1% said they never use it, suggesting a small segment of the population might be at risk of sun damage. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/86f7354d-5039-4099-9551-5c742f00e08e/spfvstan+%283%29.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c9f2e450-2876-40ff-bd75-4a3592c5f05e/spfvstan+%284%29.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing When asked about the motivations for using SPF, the results were clear. 74% of respondents use it to prevent skin aging, while 70% are motivated to prevent sunburn. A significant 69% use it to prevent skin cancer, and 62% consider SPF application to be part of their daily skincare routine. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9dcc2470-9eea-4949-b002-cab832349ebb/spfvstan.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing The survey also explored attitudes towards tanning. When asked "Do you try to get a tan in the summer?", 45% said yes, they love having a tan. However, a considerable portion, 32%, said they try to tan sometimes, but it’s not a priority. A smaller percentage, 17%, said they avoid tanning altogether. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/281836b7-644c-475f-a021-ef9b821d34ae/spfvstan+%285%29.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing When asked if they had ever skipped SPF to get a faster tan, 21% of people admitted they had. Furthermore, 25% said they did so unintentionally or simply forgot. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/01a30670-3b8f-44bc-916e-d5eba9a4c38d/spfvstan+%286%29.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing A significant portion of respondents have experienced the negative consequences of tanning without protection. 46% reported getting a sunburn once or twice while trying to tan, and a further 32% said they had been sunburned many times. This indicates that almost 80% of respondents have had a sunburn while attempting to get a tan. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b403a170-4661-4e9e-bb7f-15cb69d893f8/spfvstan+%287%29.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing Despite the risks, the desire for a tan remains. A majority of respondents, 51%, believe that having a tan makes them look healthier or more attractive. Another 30% think it sometimes makes them look healthier. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7688d90e-4e8a-43f9-8b5a-e9f0e1a5dab4/spfvstan+%288%29.png Shared Insights - Sun-Kissed or Sun-Protected? How Our Habits are Changing The survey also looked into the preferred methods for achieving a tanned look. The most popular choice was using fake tan/self-tanning products with 49% of respondents using them. Following closely were bronzing makeup at 48% and gradual tanning moisturisers at 44%. Sunbathing remains a popular method, used by 41% of respondents. Interestingly, 18% of people stated they don't try to get a tan at all. https://www.poweredxbeautybuddy.com/blog-shared-insights/beauty-shelf-insights monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8e48da26-f40d-420e-b461-13484fca2110/Beauty_shelf-survey.png Shared Insights - Your Beauty Shelf: What Stays, What Goes? Unpacking Consumer Habits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/16b0c610-3194-48fc-9848-21a13b5ae805/beauty_shelf.png Shared Insights - Your Beauty Shelf: What Stays, What Goes? Unpacking Consumer Habits - One of the first questions we sought to answer was about the sheer volume of beauty products consumers have in rotation. The results indicate a significant collection for many: 5 to 10 products is the most common, with 37% 11 to 20 products follows at 22% Lost count ranks third at 20% Over 20 products is the case for 10% Fewer than 5 applies to 7% Rotate seasonally or by occasion accounts for 3% https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/790e8f54-33e7-41dd-9d2c-88d941c9086d/beauty_shelf+%282%29.png Shared Insights - Your Beauty Shelf: What Stays, What Goes? Unpacking Consumer Habits - Where do these cherished products reside? The majority prefer their most accessible spaces: Drawers or makeup organizers top the list at 34% Vanity or shelf is next with 19% Designated beauty space follows at 14% Bathroom cabinet houses products for 12% Most-used out, rest in storage applies to 11% Multiple bags or boxes round it out at 9% https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/51b8ac3f-d0e7-47bd-bd67-278af43fcdba/beauty_shelf+%283%29.png Shared Insights - Your Beauty Shelf: What Stays, What Goes? Unpacking Consumer Habits - What earns a product a "front row" spot on your shelf (aka daily use)? Proven results lead the way at 47% Multi-use or quick to apply comes next at 22% Gentle enough for daily use matters for 13% Fits with the rest of my routine influences 11% Trusted brand or product earns 6% Looks or scent had 0% impact https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6867ca06-28b6-46d3-92a3-fe473f0d17b8/beauty_shelf+%284%29.png Shared Insights - Your Beauty Shelf: What Stays, What Goes? Unpacking Consumer Habits - Even the most promising products can fall out of favor. So, what happens when a product is no longer used or liked? Most pass them on – 54% give them to friends or family 16% repurpose them for other uses (e.g., body instead of face) Another 16% store them “just in case” 7% try again later or mix with other products 6% throw them away if they don’t work 0% recycle or return them https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6ed1d011-a8d6-45cf-a193-aee9ea3fea1c/beauty_shelf+%285%29.png Shared Insights - Your Beauty Shelf: What Stays, What Goes? Unpacking Consumer Habits - Decluttering the beauty shelf isn't a frequent affair for everyone: Every 2–3 months is the most common at 36% Once or twice a year follows with 29% Every month – 12% Only if it expires or smells off – 11% When they run out of space – 10% Rarely clear anything out – 2% https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c828ef48-e15c-4691-8620-7c93d98700a1/beauty_shelf+%286%29.png Shared Insights - Your Beauty Shelf: What Stays, What Goes? Unpacking Consumer Habits - Does a product's appearance influence repurchase decisions? The answer is a resounding yes for a notable portion of consumers: Yes – I love visually pleasing products leads at 30% Only if it also performs well – 25% Occasionally – it adds to the vibe – 14% Function over form always – 20% Considered it, but didn’t – 4% Don’t think about aesthetics at all – 6% https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e7e6b9f0-1699-4c96-86fb-be237d920659/beauty_shelf+%287%29.png Shared Insights - Your Beauty Shelf: What Stays, What Goes? Unpacking Consumer Habits - Keeping tabs on product usage and expiry dates can be challenging: Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9276951d-08b0-492d-9f45-c2be9cd8c3b5/beauty_shelf+%288%29.png Shared Insights - Your Beauty Shelf: What Stays, What Goes? Unpacking Consumer Habits - Sometimes, decluttering brings regret. Have consumers ever missed a product so much they repurchased it after decluttering? Yes – realized they liked it more than they thought – 31% Yes – it felt like something was missing – 20% Repurchased, but not for that reason – 25% No – if it’s gone, it’s gone – 19% Avoid clutter, so careful about re-buying – 4% https://www.poweredxbeautybuddy.com/blog-shared-insights/shopping-habits monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d1b03125-17d2-4311-9dd6-99c23e9f3a45/ShoppingHabits_survey.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2d4bed6e-e453-4377-8668-c1c487836ac1/Shopping_habits.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - How do beauty enthusiasts plan their purchases? The data shows a diverse approach: 40% browse and shop as they go, highlighting the need for discoverability. 26% make lists of essentials, emphasizing consistent product availability. 12% shop on impulse, while 17% wait for sales, showing diverse planning. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2d035ea7-44f8-4d7d-a7be-c3f3fb1be29d/Shopping_habits+%282%29.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - What motivates beauty enthusiasts to step outside their comfort zone and try a new brand? 38% try new brands through free samples or in-store experiences. 32% are influenced by viral TikTok/Instagram content. 15% trust influencer reviews, and 11% rely on friend/family recommendations. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3b130d5e-f31d-48f0-a515-00d6b90280a5/Shopping_habits+%283%29.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - When it comes to buying a beauty product, what truly matters most to the consumer? A commanding 60% prioritise performance and results above all else. 13% value how well a product suits their skin/hair type. Affordable pricing is important to 10%, but takes a back seat to efficacy. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c510b06f-4aaf-4905-8957-be888699d6eb/Shopping_habits+%284%29.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - How loyal are beauty enthusiasts to their beloved brands? It's a nuanced picture: 39% switch between brands often, highlighting a desire for novelty. 36% are mostly loyal but explore occasionally. Only 13% consistently repurchase from their go-to brands. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0393c009-78d7-4a25-8051-ebb0689a86e8/Shopping_habits+%285%29.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - How do beauty enthusiasts discover new products? The answer is clear: 55% discover new products via social media (TikTok, Instagram). 24% use beauty review platforms. 15% rely on influencer/creator content for discovery. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f5c20d08-b599-4490-9c26-916514da079e/Shopping_habits+%286%29.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - Where do beauty enthusiasts prefer to shop for their products? 48% shop at online multi-brand beauty retailers. 23% still prefer physical beauty-specific stores. 18% buy directly from brand websites. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a4f13b93-a6f3-4d49-bbdf-eef322a78e2e/Shopping_habits+%287%29.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - When do beauty enthusiasts feel most compelled to shop? Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/14e2f2c2-58e7-4fe4-a32a-ba797f731cac/Shopping_habits+%288%29.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - How do beauty enthusiasts decide if a product is worth the money? An overwhelming 72% decide a product's worth based on its results and performance. 16% consider value for money (price vs. size/usage). https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b3e56e96-cd4d-44aa-b7d1-7fcc6016dc15/Shopping_habits+%289%29.png Shared Insights - Decoding Beauty Enthusiast Shopping Habits: A Roadmap for Brands and Partners - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-shared-insights/influencers-survey monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5a4eafe8-1f6c-4aae-a592-6971d87712ca/Influencers_survey.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1e6b17d3-4c50-425c-83ed-af45dd74fdf9/Influencers.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - Social Media: The Epicentre of Influencer Discovery Where do consumers primarily discover beauty influencers? Our survey leaves no room for doubt: social media platforms are the dominant force. A striking 91% of users primarily use Instagram to discover beauty influencers. TikTok follows closely behind at 68%, solidifying its role as a major player in beauty content. Facebook (30%) and YouTube (19%) also play a role, but the prominence of visual, short-form content on Instagram and TikTok is clear. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bf268045-1b0b-4b42-be01-54d298a9fd10/Influencers+%282%29.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - The impact of beauty influencers extends far beyond mere entertainment; they are a significant source of education and directly drive purchasing decisions. 39% of our users believe influencers "quite a bit" increase their knowledge about skincare or makeup products, viewing them as a key information source. An additional 28% learn "a lot" from influencers, relying on them for most of what they know. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9742928e-a75d-4004-8e54-4447d3dc2f2d/Influencers+%283%29.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - Purchases Confirmed When it comes to conversions, the power of influencers is undeniable: a stunning 42% of respondents have bought a beauty product due to an influencer recommendation "a few times," and a substantial 34% have done so "many times." This isn't just interest; it's a direct, measurable impact on the bottom line, proving that influencers are driving purchases consistently. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e0170434-1918-433e-8cc1-00a6f922ded8/Influencers+%284%29.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - When it comes to building trust in a beauty influencer's recommendation, our survey highlights several key motivators that resonate most strongly with consumers: 61% are motivated by "before and after results." 51% trust influencers who "use the product themselves." 36% value those who "seem knowledgeable and authentic." 24% are influenced if they "partner with brands [they] already like." 12% are motivated by a "large following." However, 8% stated they "don't trust influencers" at all. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/20478158-b16d-4b3b-8d2a-3a95a377043c/Influencers+%285%29.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - Trust in Paid Ads: A Nuanced Perspective When an influencer explicitly states that a recommendation is a "PAID AD," consumer trust becomes a nuanced landscape, reflecting a blend of acceptance and skepticism: 39% of users "kinda trust them." 21% actively "trust them." However, 19% "don't know," and 17% "don't really trust them." A firm 3% "definitely don't trust them." https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/32a15949-3b04-4fca-8f2c-59c329c92f77/Influencers+%286%29.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - Gifted Products: A Higher Level of Trust In contrast to paid advertisements, recommendations for "GIFTED" products tend to foster a noticeably higher degree of consumer trust, indicating a preference for less overt commercial influence: A leading 43% "kinda trust them." A substantial 34% outright "trust them." Only 12% "don't know," and 8% "don't really trust them." A minimal 2% "definitely don't trust them." https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5b39eec2-e6f7-40a8-9f25-31d7aa615e04/Influencers+%287%29.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - The type of content influencers create also dictates engagement: Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3c8ef0fe-3b87-410c-854a-713506cacaf7/Influencers+%288%29.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - Influencers don't just inspire; they drive significant spending. Our survey quantified the monthly expenditure on beauty products influenced by social media: 29% spend $1-$25 28% spend $26-$50 20% spend $51-$100 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/dbe12e58-fcaf-44d9-9ac0-545b41d2d356/Influencers+%289%29.png Shared Insights - The Influence Unveiled: Key Insights for Beauty Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-shared-insights/is-your-brand-retail-ready monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6f51699f-ccb7-4f84-b894-dcab37c5fa41/BLOG-BEAUTYBUDDY-IMG+%285%29.jpg Shared Insights - Is Your Brand Retail Ready? https://www.poweredxbeautybuddy.com/blog-shared-insights/summer-prep monthly 0.5 2025-06-11 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e243e0eb-499d-41c7-910f-e69dd7d29f6a/Summer_survey.png Shared Insights - Unpacking Summer Beauty: What Shoppers Revealed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3cd192fb-19fe-4062-b262-eb7b44629f0e/Summer_Prep.png Shared Insights - Unpacking Summer Beauty: What Shoppers Revealed - Where Beauty Fans Focus Their Summer Prep? When it comes to summer preparation, skincare is the undisputed champion. Our survey revealed that a staggering 74% of participants prioritise skincare, specifically focusing on sun protection and hydration. This highlights a critical opportunity for brands to emphasize their SPF-infused products, hydrating serums, and lightweight moisturisers. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7d5007a1-056b-4f56-a7c2-e058ff760fa2/Summer_Prep+%282%29.png Shared Insights - Unpacking Summer Beauty: What Shoppers Revealed - Facial Sun Protection: What People Rely On Furthermore, 45% of respondents primarily rely on dedicated facial sunscreen with SPF 30+, showcasing a strong demand for specialised sun protection. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a3013f42-bbe9-4733-a29e-2f56efad7281/Summer_Prep+%283%29.png Shared Insights - Unpacking Summer Beauty: What Shoppers Revealed As wardrobes shift to lighter clothing, body care becomes a key focus 35% of our users prioritise hair removal (e.g., shaving, waxing) for summer readiness, closely followed by 33% who focus on regular exfoliation and moisturising. This indicates a strong consumer base for body care products that enhance skin smoothness and hydration, as well as hair removal solutions. Self-tanning products also see considerable interest, with 19% of users embracing them for a bronzed look. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/da114475-fce4-4a02-ad46-0d9d100c308f/Summer_Prep+%284%29.png Shared Insights - Unpacking Summer Beauty: What Shoppers Revealed The heat often prompts a shift in makeup routines, and our survey confirms a trend towards lighter formulas. A significant 45% of users switch to lighter foundation, BB, or CC creams, while 26% reduce the amount of makeup they wear overall. This insight suggests a strong demand for lightweight, breathable, and multi-functional makeup products that offer coverage without feeling heavy in the summer heat. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/73c5879b-fa16-40ce-add6-d423a4bc4008/Summer_Prep+%285%29.png Shared Insights - Unpacking Summer Beauty: What Shoppers Revealed - Summer humidity brings a familiar foe: frizz. Our data confirms this, with 40% of beauty buddies citing frizz and humidity control as their biggest haircare concern. This statistic underscores the significant market for anti-frizz serums, humidity-blocking sprays, and nourishing hair treatments that can combat the effects of summer weather. Brands offering solutions for dryness and dullness also have a substantial market, as 22% of users face these issues. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9fdb5711-8250-4a2d-8215-649092ded7e4/Summer_Prep+%286%29.png Shared Insights - Unpacking Summer Beauty: What Shoppers Revealed Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4f9d6681-8781-45f2-a7f4-874be949744a/Summer_Prep+%287%29.png Shared Insights - Unpacking Summer Beauty: What Shoppers Revealed When asked about their go-to summer beauty essential, high SPF sunscreen emerged as the undisputed champion, chosen by an overwhelming 64% of users. This statistic reinforces the non-negotiable status of sun protection in consumers' summer beauty arsenals. Brands must ensure their sunscreens are not only effective but also user-friendly and appealing for daily wear. Hydrating facial mist also came in as a distant second at 18%, showing the need for refreshing and hydrating products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f305547f-4762-44eb-b18a-58b154c20088/Summer_Prep.png Shared Insights - Unpacking Summer Beauty: What Shoppers Revealed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-shared-insights/influencers-vs-consumer-generated-content monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b1ac86a4-e353-4142-bf19-6a44d156db11/BLOG-BEAUTYBUDDY-IMG.jpg Shared Insights - Influencers vs Consumer Generated Content https://www.poweredxbeautybuddy.com/blog-shared-insights/dental-hygiene-survey monthly 0.5 2025-06-04 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4fbbb3a5-6d24-4a12-9dfd-11018125f523/dental-survey.png Shared Insights - The Importance of Dental Hygiene: Insights from Our Community Survey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/65cb0e0a-2fef-4b9a-922f-922d9b7e37ea/dental.png Shared Insights - The Importance of Dental Hygiene: Insights from Our Community Survey - Brushing Frequency The overwhelming majority (84%) of our community follows the recommended practice of brushing twice daily. This is excellent news, as regular brushing is crucial for removing plaque and preventing tooth decay. However, it's important to note that a small percentage of respondents admit to brushing less frequently (with 6% brushing once a day and 1% only when they remember), indicating a need for continued emphasis on the importance of this basic habit. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/26f25358-56ef-45af-9d4c-971b9b094de9/dental+%282%29.png Shared Insights - The Importance of Dental Hygiene: Insights from Our Community Survey Mouthwash is a popular addition to oral care routines, with a significant majority (71%) using it to supplement brushing and flossing. Its antibacterial properties and breath-freshening effects make it a valuable tool. Dental floss is also widely used (67%), demonstrating an understanding of the importance of interdental cleaning. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f4d22f9f-2619-41d7-a2d4-7f11ea2a6af3/dental+%283%29.png Shared Insights - The Importance of Dental Hygiene: Insights from Our Community Survey Electric toothbrushes emerged as the most popular choice, used by 50% of respondents. While electric toothbrushes hold the majority, a substantial 36% still opt for traditional manual toothbrushes. A smaller segment of respondents, 14%, reported switching between different toothbrush types, suggesting a degree of variety in their oral hygiene practices. Notably, eco-conscious choices were represented by 1% of respondents using bamboo or eco-friendly toothbrushes, indicating a small but present interest in sustainable alternatives https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f60f6923-b602-4d0f-9890-6b36655cad77/dental+%284%29.png Shared Insights - The Importance of Dental Hygiene: Insights from Our Community Survey Our survey revealed a range of toothbrush replacement habits among respondents. The largest group (52%) reported replacing their toothbrush or toothbrush head every 3-4 months, consistent with dental recommendations. However, a substantial 34% indicated a more frequent replacement cycle of every 1-2 months. Less frequent replacement was observed among 13% of respondents, who do so every 6 months. A small minority (3%) admitted to replacing their toothbrush only when it appears worn out, suggesting a less regular approach to this aspect of dental hygiene https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0c15b10c-2eb5-4d0b-8c33-fc45a2185969/dental+%285%29.png Shared Insights - The Importance of Dental Hygiene: Insights from Our Community Survey When it comes to achieving a brighter smile, whitening toothpaste is the most popular choice (66%), likely due to its convenience. However, whitening strips (29%) and charcoal-based products (24%) also have a notable following. It's important to educate consumers about the effectiveness and safety of these and other whitening options, as 21% of respondents don't use any whitening products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/350535b3-a037-46cc-926c-456fe509b6ec/dental+%286%29.png Shared Insights - The Importance of Dental Hygiene: Insights from Our Community Survey When it comes to trendy dental products, a significant portion of our respondents (57%) express curiosity but haven't tried them. However, 31% have tried them and loved the experience. On the other hand, 6% tried trendy products but didn't like them. Additionally, 4% are unsure what qualifies as a trendy product, while a smaller percentage are not interested in experimenting (2%) or don't experiment with dental products at all (2%) https://www.poweredxbeautybuddy.com/blog-shared-insights/ai-influencers monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1ade55f1-fd1f-428d-bebb-c28262f5a83e/ai-survey.png Shared Insights - Are AI Bot Influencers the Future of Beauty? Here's What Our Community Thinks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1af4a308-a957-4af3-9dbc-13c167ef0440/AI-influencers.png Shared Insights - Are AI Bot Influencers the Future of Beauty? Here's What Our Community Thinks Despite the growing buzz around AI in beauty, our survey shows that most users still crave authenticity. A striking 66% of respondents said they prefer human influencers when it comes to beauty content. While 24% were open to a mix of both human and AI-generated content, only a tiny sliver—just 1%—wanted AI Bot Influencers alone, and none preferred entirely AI-generated humans. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/383d4183-3735-4996-8229-1fa247b93f65/AI-influencers+%282%29.png Shared Insights - Are AI Bot Influencers the Future of Beauty? Here's What Our Community Thinks When we asked how users feel about the future of AI in beauty influencing, the top response wasn’t excitement or curiosity—it was concern about authenticity, with 40% worried AI could damage the genuine nature of beauty content. While 22% are curious to see where the trend goes, and 8% are excited about its potential, there’s a strong current of scepticism. In fact, 21% are sceptical, they don’t think AI will last in this space, and 17% are nervous about AI getting out of control. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/39ea1efd-64f3-4cfe-a35e-0fade83525de/AI-influencers+%283%29.png Shared Insights - Are AI Bot Influencers the Future of Beauty? Here's What Our Community Thinks Our survey reveals a curious tension: while some users are enthusiastic about AI Bot Influencers, many remain sceptical. 24% said they find AI influencers interesting but aren’t fully convinced, making this the most common sentiment. Close behind, 21% expressed love for the innovation and fun AI brings, showing there’s clear potential. However, 34% collectively said they either don’t trust AI influencers, find them creepy, or simply haven’t heard of them.. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2ee2617a-252a-45ec-b78b-77731d3ea1cf/AI-influencers+%284%29.png Shared Insights - Are AI Bot Influencers the Future of Beauty? Here's What Our Community Thinks Trust in AI is still limited. The 15% who do trust AI-based beauty advice want to know it’s grounded in real data, not paid promotions. Transparency and evidence will be key to building credibility in this space. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ab410d2c-eb01-489a-8d40-c88ae9014f3b/AI-influencers+%285%29.png Shared Insights - Are AI Bot Influencers the Future of Beauty? Here's What Our Community Thinks When we asked if users would follow an AI Bot Influencer for beauty tips or product recommendations, the most common response (28%) was “probably not,” with many preferring real human influencers. Still, 24% said they might consider it if the AI was transparent, and 18% would follow if the content was strong, regardless of it being AI. Another 18% gave a firm no, and just 1% said they’d follow only if the AI was more entertaining than a human. https://www.poweredxbeautybuddy.com/blog-shared-insights/makeup-palettes monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6907e873-af6d-4249-a52d-1d487bb70454/PalettesSurvey.png Shared Insights - Why Makeup Palettes Still Reign in Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1cb42c2f-cf5e-427f-86cc-1d99aba92fe0/palettes.png Shared Insights - Why Makeup Palettes Still Reign in Beauty - Palettes are clearly a beloved part of many routines: 51% of respondents reach for their palettes daily. Another 33% use them a few times a week, while 7% opt for them once a week. Only a small fraction—5%—use them a few times a month, and just 2% say they never use palettes at all. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/19734259-2fe9-4a80-be8f-f68c0f42839f/palettes+%281%29.png Shared Insights - Why Makeup Palettes Still Reign in Beauty According to Beauty Buddy’s survey, 60% of users find beauty palettes extremely convenient, highlighting their ability to save time during their routine. An additional 24% find them somewhat convenient, while only a small minority—just 3%—described palettes as either slightly or very inconvenient. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/69bac7e8-6b02-4e5f-8406-35e4c43507de/palettes+%282%29.png Shared Insights - Why Makeup Palettes Still Reign in Beauty - When it comes to the types of palettes dominating vanities: Eyeshadow palettes lead the way, with 50% of respondents favoring them most. Mixed palettes (featuring multiple product types like eyeshadow, blush, and contour) aren’t far behind, used by 29% of our community. Blush palettes (11%) and contouring palettes (6%) also have their loyal users, while foundation palettes (4%) remain less common. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c3fd8957-6fde-4b70-883f-1c70ab95d284/palettes+%283%29.png Shared Insights - Why Makeup Palettes Still Reign in Beauty - Quality reigns supreme: Pigmentation quality is the top priority for 41% of users. Colour variety follows closely at 37%, showing that users crave both rich colour payoff and diverse shade options. Convenience (14%) and brand reputation (5%) are important to some, while packaging design and price matter less, with only 1% and 3% of respondents prioritising these factors, respectively. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f568a69a-ab17-4908-b649-4d6014f86a36/palettes+%284%29.png Shared Insights - Why Makeup Palettes Still Reign in Beauty Neutral tones are the most sought-after eyeshadow feature (33%), with blendability (22%) and shimmer/glitter shades (17%) also ranking high. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a8efb860-e2f9-4891-bc7f-bbe8af18a253/palettes+%285%29.png Shared Insights - Why Makeup Palettes Still Reign in Beauty For contouring palettes, an easy-to-blend formula takes the lead (68%), followed by buildable coverage (47%) and a creamy texture (30%). https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/58830c3e-bc64-43b3-acc2-a12cef54bcfa/palettes+%286%29.png Shared Insights - Why Makeup Palettes Still Reign in Beauty - When it comes to blush: Soft, natural shades dominate preferences at 54%. Shimmery finishes (17%) and cream formulas (12%) are also popular, showing that users favor versatility while maintaining a natural, radiant finish. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/91d39071-018f-441c-802e-2a27a1a2a265/palettes+%287%29.png Shared Insights - Why Makeup Palettes Still Reign in Beauty - Mixed palettes are having a moment: Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6920affb-40dd-48d7-af17-3f5b5fb14f2c/palettes+%288%29.png Shared Insights - Why Makeup Palettes Still Reign in Beauty - Despite their popularity, palettes aren’t without their drawbacks: Shades that go unused are the biggest frustration, cited by 30% of respondents. Poor pigmentation (18%) and limited shade ranges (16%) also rank high among dislikes. Bulky packaging (10%) and high costs (8%) are additional concerns. https://www.poweredxbeautybuddy.com/blog-shared-insights/why-reviews-matter monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3d2c9ff2-eaa2-4a97-b5f3-ecedb838ba3d/ReviewsSurvey.png Shared Insights - Why Reviews Matter: Understanding Their Power in Beauty Buying Decisions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/dc0594da-9d58-4628-8dcd-1666ec5c68b3/Reviews.png Shared Insights - Why Reviews Matter: Understanding Their Power in Beauty Buying Decisions - When asked how often they read reviews before buying a beauty product: 52% said they always read reviews 36% said they do so most of the time Less than 1% said they never read reviews https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d3d4ec39-3a75-4d65-91e7-8fa4cbb74e65/Reviews+%282%29.png Shared Insights - Why Reviews Matter: Understanding Their Power in Beauty Buying Decisions - We also asked how important customer reviews are when deciding to buy a new beauty product: 49% said they are very important 33% said extremely important Only 1% said reviews were not important at all https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/00ef144a-bcac-419d-9581-32559e7cb280/Reviews+%286%29.png Shared Insights - Why Reviews Matter: Understanding Their Power in Beauty Buying Decisions - Video content has reshaped how beauty lovers learn about products. So how do video reviews compare to written ones? 70% of respondents said video reviews are equally important as written reviews 16% find them more important Only 8% consider them less important and 5% don’t watch them at all https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5a5ba0e9-0a84-41c6-88b4-0e7d0d498e19/Reviews+%283%29.png Shared Insights - Why Reviews Matter: Understanding Their Power in Beauty Buying Decisions - We asked where people go to find beauty reviews, and here’s where they’re browsing most often: 69% use online retailers like Amazon, Sephora, and Boots 68% use Beauty Buddy as a review destination 65% turn to social media (Instagram, TikTok, YouTube) 54% check brand websites 40% read beauty blogs or websites 34% view Google reviews directly https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/78776555-0a4e-4db8-b281-08c42697b9e6/Reviews+%284%29.png Shared Insights - Why Reviews Matter: Understanding Their Power in Beauty Buying Decisions - Consumers are selective — not just about what reviews they read, but what makes them believe it. Here's what boosts trust: Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4b2e1d14-772f-451e-a668-96bb7f14c98d/Reviews+%285%29.png Shared Insights - Why Reviews Matter: Understanding Their Power in Beauty Buying Decisions - With the rise of influencer and campaign-led marketing, we wanted to understand how consumers perceive reviews when the product was gifted: 59% said the review is somewhat trustworthy, it depends on the honesty of the reviewer. 20% said they remain neutral — it really depends on the reviewer 16% consider them completely trustworthy Only 2% said they completely mistrust gifted reviews https://www.poweredxbeautybuddy.com/blog-shared-insights/foundation-survey-insights monthly 0.5 2025-04-09 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/25792f30-b058-4aff-88fc-8249ee667616/Foundation+Survey.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5977dfea-942e-460e-8d13-efc7b35adc38/Foundations.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup Meanwhile, other formulations like powder (6%), tinted moisturiser (6%), cream (5%), stick (2%), and cushion (2%) cater to smaller niche audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7afe27f0-b0f6-47f0-bb7c-406ee4627f7c/Foundations+%283%29.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup - Challenges The biggest foundation struggle for consumers is finding the right shade (35%), followed by preventing cakiness (28%) and getting it to last all day (20%). Other challenges include avoiding oxidation (10%), blending seamlessly (4%), and matching undertones (3%). https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9d92a750-d33e-4e6c-bdcf-fb04a8ba0085/Foundations+%282%29.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup - Top Purchasing Factors When we asked consumers about the most important factor when buying foundation, 41% prioritised shade match, making it the top concern. Longevity/wear time (33%) followed closely, highlighting the demand for products that last all day. While brand reputation (9%) and ingredients (9%) play a role, price (3%) and reviews from others (4%) were less influential in purchasing decisions. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/19bf0fb3-74b1-4c5f-83aa-b17da8730633/Foundations+%285%29.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup - Make it stand out Go-to finish The most popular foundation finish among consumers is natural (33%), reflecting a preference for a skin-like appearance. Dewy (21%) and matte (20%) finishes follow closely, while satin (16%), radiant (9%), and velvet (1%) have smaller but dedicated audiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0226ea7c-41b5-4153-8e08-dbd2adff9012/Foundations+%284%29.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup - Make it stand out Coverage level Most Beauty Buddies prefer medium coverage (30%), followed closely by buildable coverage (29%), highlighting a demand for versatility. Full (14%) and light coverage (14%) have equal appeal, while adjustable coverage (10%) offers flexibility for different occasions. Sheer coverage (2%) is the least favoured option. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4822af66-96b0-418d-8233-755a7e8645df/Foundations+%286%29.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup The top concern for Beauty Buddies when choosing a foundation is long-wear performance (54%), followed by hydration/moisturising properties (49%) and transfer-proof/smudge-proof formulas (38%). Other important factors include non-comedogenic properties (36%), SPF protection (29%), and oil control (23%), reflecting a strong preference for foundations that offer lasting wear while maintaining skin health. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4e8ccbf3-b604-4ead-aac6-6d948000469a/Foundations+%287%29.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup A brush and sponge combination (23%) is also a preferred technique, while fingers (15%) are less common. Applying foundation directly from the applicator (1%) is the least used method. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8aab53eb-a634-4a30-9b70-173d2eaebd79/Foundations+%288%29.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup - Make it stand out How much do Beauty Buddies typically spend on a foundation? https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/afc147bc-f470-404c-85e1-512b1199e6eb/Foundations+%289%29.png Shared Insights - The Foundation Report: What Beauty Enthusiasts Want in Their Base Makeup - Make it stand out Where do they usually buy their foundation? https://www.poweredxbeautybuddy.com/blog-shared-insights/the-power-of-social-media monthly 0.5 2025-04-01 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8088e2d4-35ef-4006-bed8-16e2c69dc5a2/Social+Media+Survey.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f6444bad-72c7-4059-a0d2-f15c80aecec7/SocialMedia.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Social Media Platform Usage Among the surveyed users, Instagram emerges as the most widely used social media platform, with 95% of respondents actively engaging with it. TikTok follows at 76%, highlighting its strong presence among users. Despite being a long-established platform, Facebook retains a significant 63% usage rate. Meanwhile, YouTube is used by 27%, while Pinterest and Twitter/X see lower engagement at 16% and 11%, respectively. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f46bef17-cf57-42e6-b37a-de067df26b55/SocialMedia+%282%29.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Discovery of Beauty Products via Social Media A significant 74% of respondents report discovering beauty, skincare, or wellness products very often through social media. An additional 21% discover products often, while 4% encounter them sometimes. None of the respondents claim to have never discovered new products on these platforms. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5e42ae69-d1f2-445a-940c-862844956fdd/SocialMedia+%283%29.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Primary Platforms for Beauty Product Discovery When it comes to discovering new beauty, skincare, or wellness products, Instagram stands out as the leading platform, with 70% of respondents selecting it as their primary source. TikTok follows at 21%, while Facebook is used by 8% of users. Pinterest and YouTube have minimal usage, with 1% and 0%, respectively, claiming them as their primary platforms. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d173f963-933a-4dfa-b7fa-68a8f75ae427/SocialMedia+%284%29.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Purchases Influenced by Social Media An overwhelming 97% of respondents have purchased a beauty, skincare, or wellness product after seeing it on social media. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/12452655-c83f-446b-9a2a-565271fb5bef/SocialMedia+%285%29.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Frequency of Purchases Among those who have purchased a beauty, skincare, or wellness product after seeing it on social media, 44% make purchases at least once every two to three months, while 35% buy products every month. 14% make purchases at least once every six months, and 5% purchase at least once a year. Only 2% do not make purchases based on social media recommendations. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f39e8fb5-a967-4a21-a9ea-74bd2e46b76e/SocialMedia+%286%29.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Following Influencers for Beauty A significant 83% of respondents follow influencers who discuss beauty, skincare, or wellness products, while 17% do not. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/74fa1e4c-0d7a-49ca-8648-be7cf5904022/SocialMedia+%287%29.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Most Engaging Beauty Content The most engaging and helpful type of beauty content for respondents is product reviews/demonstrations, with 86% selecting it. Tutorials/how-tos also draw significant interest, with 65% of respondents finding them helpful. Get ready with me videos are popular with 51%, while user-generated content appeals to 45%. Sponsored posts/ads and live streams are less popular, with 28% and 20% of respondents engaging with them, respectively. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/56e24cd7-670f-4b77-8dee-9acf833000fb/SocialMedia+%288%29.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Trust in Social Media Recommendations A majority of 59% of respondents mostly trust social media recommendations, with 14% completely trusting them. 24% remain neutral towards social media recommendations, while a small percentage, 2%, mostly distrust them. None of the respondents completely distrust social media recommendations. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3ed9c345-121b-4376-8d12-650455a85fe6/SocialMedia+%289%29.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Preference for Purchasing Beauty Products The majority of respondents, 72%, prefer to purchase beauty, skincare, and wellness products both online and in physical stores. 22% prefer to shop online, while 6% favor physical stores for their purchases. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/11c8a235-f99a-449e-a344-c48886e222b1/SocialMedia+%2810%29.png Shared Insights - The Power of Social Media in the Beauty & Cosmetics Industry - Preferred Type of Online Store for Beauty Purchases When shopping online for beauty, skincare, and wellness products, 79% of respondents prefer multi-brand e-commerce platforms such as Amazon, Sephora, Boots, and Lookfantastic. 16% favor shopping on brand websites, while only 5% prefer social media shops like Instagram Shopping or TikTok Shopping. https://www.poweredxbeautybuddy.com/blog-shared-insights/eye-care monthly 0.5 2025-03-04 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/18f00f46-da55-4654-b17f-a964ed3e500a/Eye_Care.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8db35085-2b4d-4354-aca1-7845c38892b6/Eye+Care.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Eye Care Product Usage According to our survey, a majority of participants—75%—use eye care products such as serums, creams, masks, or similar treatments daily. Another 17% apply them a few times a week, while 5% use them occasionally. Only 2% reported using eye care products rarely, highlighting the importance of regular eye care in our community's skincare routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/61e4c4fd-4c5e-494c-8815-94beb76c5181/Eye+Care+%282%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Application Timing Our survey results show that 72% of participants apply eye care products at both morning and night. 16% use them only at night, while 7% prefer applying them in the morning. 5% of users apply eye care products occasionally, reflecting a diverse approach to timing in eye care routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/475e4844-3084-4b1f-9acb-ec3c2d850380/Eye+Care+%283%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Importance of Eye Care in Skincare Routines According to our survey, 60% of participants consider eye care to be essential in their skincare routine, while 33% find it important. Only 6% feel it is neutral in importance, and a small 1% do not consider eye care to be important at all. These results highlight the significant role eye care plays in most participants’ daily skincare practices. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6205fc21-8b49-4757-8a69-583b8668ba52/Eye+Care+%284%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Types of Eye Care Products Used Our survey revealed that 85% of participants use eye cream as part of their eye care routine. 73% use eye serum, while 70% prefer eye masks/patches. 40% of participants incorporate eye gel, and 28% use cooling eye sticks. These results show a strong preference for eye creams and serums, with a growing interest in masks and gels for added benefits. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6d8e6914-515a-4f66-8298-40bc0f45084d/Eye+Care+%285%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Main Reasons for Using Eye Care Products Our survey results indicate that 40% of participants use eye care products primarily to address fine lines/wrinkles, while 19% use them for dark circles. 12% focus on hydration, and 11% use them to reduce puffiness. Additionally, 10% seek brightening benefits, and 7% use eye care products for preventative care, showing a range of concerns that eye care products help to address. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/29ca9c5e-2189-4f90-b07d-dbe37a4cfb19/Eye+Care+%286%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Methods of Applying Eye Care Products The majority of participants—86%—apply eye care products using their fingertips, typically patting the product gently around the eye area. 13% prefer using an applicator such as a roller or wand, while only 1% use a cotton pad for application. This highlights the popularity of fingertip application in eye care routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0411625a-b96c-45e8-a0a0-f2644cfde7ff/Eye+Care+%287%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Preferred Textures in Eye Care Products Our survey reveals that 45% of participants have no preference when it comes to the texture of their eye care products. Among those with a preference, 21% favor a serum-like texture, while 17% prefer a lightweight gel. 13% opt for a rich cream, and 3% enjoy the feel of cooling patches, showing a diverse range of texture preferences in eye care. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e848db8d-3e78-4a48-8712-130a8675fe8f/Eye+Care+%288%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Top Concerns for the Eye Area Our survey results show that 77% of participants are most concerned with fine lines & wrinkles around the eye area, while 59% struggle with dark circles. Other common concerns include tired-looking eyes (57%) and puffiness (43%). 26% are concerned with dryness, while 11% experience issues with sensitivity & irritation, reflecting a variety of concerns that eye care products aim to address. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/29604a55-dc1c-480d-b95e-dce9df63e191/Eye+Care+%289%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Improvements Noticed from Eye Care Products Our survey found that 54% of participants have noticed a little improvement from their eye care products, while 29% have seen noticeable improvements. Only 12% reported no improvements, and 4% haven’t used eye care products long enough to tell. This indicates that most users see at least some benefit from incorporating eye care into their routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8c3bb0de-8de9-4bbb-a738-ae1ef7620b52/Eye+Care+%2810%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Time Taken to Evaluate Eye Care Products According to our survey, 50% of participants typically use an eye care product for 2-4 weeks before deciding if it works. 36% wait 1-3 months for results, while 9% take longer to assess effectiveness. Only 4% decide within less than a week. This shows that most users give eye care products a few weeks to show noticeable results. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2c2c2cf6-4c8b-4ec1-9a1f-f0330fdeecdd/Eye+Care+%2811%29.png Shared Insights - Understanding Eye Care: Products, Routines, and Key Concerns - Top Influences on Eye Care Product Choices Our survey reveals that 33% of participants are most influenced by reviews from other users when selecting eye care products. 23% prioritise ingredients, while 21% rely on recommendations. Other factors include brand reputation (11%), price (7%), and influencers (4%), showing that user feedback and ingredients are the key drivers in the decision-making process. https://www.poweredxbeautybuddy.com/blog-shared-insights/blush-customer-preferences monthly 0.5 2025-02-24 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1738087890442-VFG2T8T8ZW8OGZSC9I8H/Blush_Surve_Img.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/34f69319-dde1-4885-9688-d2abe12b3025/Blush+%282%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Blush—A Makeup Essential Blush is a daily essential for 66% of Beauty Buddy users, while 24% apply it 2–4 times a week. Meanwhile, 7% use it occasionally (less than once a week), and only 4% rarely or never reach for blush, highlighting its strong presence in everyday makeup routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f1c3937f-94bc-4c95-b952-bc4f6472c1f5/Blush+%283%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Why Blush Matters For 48% of Beauty Buddy users, blush is all about adding a pop of colour, while 37% use it to enhance natural radiance. Meanwhile, 16% reach for blush to define their facial features, showcasing its versatile role in makeup routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/83364baa-9d46-46c7-901e-9dbece2f944b/Blush+%284%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Preferred Blush Textures Beauty Buddy users have diverse preferences when it comes to blush textures, with 88% favouring powder, making it the most popular choice. Cream (68%) and liquid (64%) also rank high, while stick (63%) and tint (48%) remain solid options. Meanwhile, gel blush (33%) is the least preferred, showing that while variety exists, some textures dominate makeup routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0cbcb446-35a1-4803-8ba7-82ee92cfef58/Blush+%285%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Most Common Blush Formats When shopping for blush, 44% of Beauty Buddy users typically opt for a single compact, making it the most popular format. 31% go for a multi-use product (such as one for both lips and cheeks), while 26% prefer a palette with multiple shades, showcasing a range of preferences in blush formats. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6f66b28c-eaf6-4de9-b4d0-d48143d35ac1/Blush+%286%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Preferred Blush Finishes For 67% of Beauty Buddy users, the choice of blush finish depends on the occasion. Among those with a fixed preference, matte and shimmer finishes each attract 10%, while satin is preferred by 13%, showing a mix of preferences in blush finishes. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/25568ccf-a201-494f-bf1c-575655444282/Blush+%287%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Experience with Baked Blush Formulas When it comes to baked blush formulas, 51% of Beauty Buddy users have tried them and like them, while 48% haven't tried them at all. Only 1% have tried them but didn’t enjoy the formula, showing a generally positive reception for baked blush. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6a3e6688-a3e9-4439-b84a-2563746f8b61/Blush+%288%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Most Frequently Used Blush Shades Among Beauty Buddy users, soft pink is the most popular blush shade, with 74% of users choosing it. Peach follows closely at 56%, while both berry and bronze/tan are selected by 35% of users. Coral comes in at 41%, and mauve rounds out the list at 28%. These results highlight a clear preference for warm, natural tones, with a strong lean towards pinks and peaches in everyday blush routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fff4b3b7-fc0b-4e47-810d-0665192ed0a1/Blush+%289%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Importance of Blush Pigmentation For Beauty Buddy users, buildable coverage is the most important aspect of blush pigmentation, with 54% preferring this feature. 35% favour a sheer and natural-looking finish, while only 12% prioritise highly pigmented formulas. This shows a clear preference for versatility and natural effects in blush pigmentation. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b6035ba6-2c3e-43f2-97ac-3d20fa51c589/Blush.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Blush Shades and Seasonal Preferences While 33% of Beauty Buddy users stick to the same blush shades year-round, the majority, 67%, prefer to switch shades depending on the season. They choose lighter shades in spring/summer and deeper shades in fall/winter, reflecting the seasonal shift in their makeup routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5d77bcd3-14ca-4cf2-9b9b-42dc208ff84a/Blush+%2812%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Packaging Preferences 29% of Beauty Buddy users find packaging very important, preferring aesthetically pleasing and sturdy designs, while 57% consider somewhat important, functional and compact packaging is enough. Only 15% view packaging as not important, focusing solely on the product inside, showing that packaging holds varying degrees of importance for different users.. This shows that while packaging matters to many, it’s less of a priority for some users. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7ef03d53-f710-4779-b679-1151c0b85e38/Blush+%2813%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Mirrors or Applicators in Blush Products 68% of Beauty Buddy users prefer blush products with mirrors or applicators included, finding them convenient. In contrast, 32% don’t use these features, indicating that while many appreciate the added functionality, it's not essential for all users. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1e19bf95-2f81-4369-a0d3-2e079a03c280/Blush+%2814%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Key Features that Make a Blush Stand Out The most important features that make a blush stand out to Beauty Buddy users are easy to blend 88%, followed by a long-lasting formula 80% and a lightweight feel 75%. Clean/organic ingredients are important to 48%, while versatility for multiple uses appeals to 55%, highlighting that texture, wear, and product quality are top priorities for users. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/864e06c7-ccb3-4035-9d83-c9cc19569af5/Blush+%2815%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Frequency of Blush Repurchase When it comes to repurchasing blush, 76% of Beauty Buddy users do so occasionally, preferring to try new options. 15% rarely repurchase, always seeking out different brands, while 10% regularly stick to their tried-and-true blush, indicating a strong interest in exploring new products rather than sticking with the same one. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5a97afb8-b2ee-4cf2-b892-45428323fac6/Blush+%2816%29.png Shared Insights - Blushers: A Deep Dive into Consumer Preferences - Blush Spending Preferences Beauty Buddy users' willingness to spend on blush is as follows: 7% are willing to spend less than £10, 45% prefer £10–£20, 39% are comfortable with £20–£40, and 10% would spend over £40, reflecting a diverse range of budgets for blush products. https://www.poweredxbeautybuddy.com/blog-shared-insights/new-years-resolutions monthly 0.5 2025-01-28 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/57ed8cb3-8e96-4a5d-843e-42296706be6f/Resolutions_Survey+%281%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4b7d8703-f40b-4b56-b1a5-8410589b9a72/Resolutions.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Top Resolutions: A majority of respondents aim to improve their skincare routine (83%), while experimenting with new makeup styles (70%) also ranks high. Eating healthier and focusing on mental wellness are key priorities for 68% of participants. Additionally, 51% are determined to establish a consistent fitness routine, and 49% want to explore natural/organic beauty products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/491d09b4-0235-4dc5-ab98-6d4db8211571/Resolutions+%282%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Inspiration for Resolutions The primary driver behind these resolutions is the desire for self-improvement (46%), with many individuals motivated by a personal desire to better themselves. Personal reflection also plays a major role for 32% of respondents, showing that many are evaluating their lives and making changes accordingly. A smaller proportion, 13%, cited health reasons, while 8% were influenced by social media trends. Only 1% mentioned recommendations from friends/family as a key factor. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c0401d15-6cb0-4e26-a03f-2e1002857aa8/Resolutions+%283%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Motivation to Achieve Resolutions The greatest motivator for 41% of respondents is improving overall health, highlighting a strong connection between personal wellness and beauty goals. For 29%, feeling more confident is a powerful incentive to stay committed. A notable 17% are motivated by the excitement of trying something new, while 9% are driven by the goal of reducing stress. A smaller portion, 5%, are preparing for an event or milestone, pushing them to achieve their goals. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3b346526-40df-400c-a081-632d404a25cf/Resolutions+%284%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Exciting New Products When we asked about the beauty products respondents are most excited to try in 2025, customised skincare solutions topped the list at 31%. Close behind, high-tech beauty tools were chosen by 30%, reflecting excitement about advancements in beauty technology. There’s also a notable preference for clean or organic products, with 22%. Hair care treatments garnered attention from 10% of respondents, while 7% are eager to experiment with bold makeup colours to refresh their looks. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/88ccd736-c45d-47df-b885-12206f463e62/Resolutions+%285%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Skincare Improvements When we asked which part of their skincare routine respondents would like to improve, adding serums or treatments emerged as the top focus for 37%, signaling an interest in targeted skincare solutions. Moisturising followed at 22%. Both sun protection and exfoliating were priorities for 16%, highlighting a balanced approach to skin health. Meanwhile, 9% expressed a desire to enhance their cleansing routines, emphasizing the need for a solid skincare foundation. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d46baf89-93c5-4a80-a122-39d5f831531b/Resolutions+%286%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Beauty Habits When asked about beauty habits to adopt or enhance this year, weekly face masks took the lead, with 33% of respondents aiming to make it a regular part of their routine. Regular exfoliation followed closely at 24%. Double cleansing was a priority for 20%. Additionally, 12% expressed interest in incorporating DIY beauty treatments, while 11% committed to consistently removing makeup daily, emphasizing foundational skincare habits. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/53a1d398-41b8-49ab-a33b-a4ff4dfe26b4/Resolutions+%287%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Wellness Focus In terms of wellness practices, 34% of respondents are prioritising spending more time outdoors, indicating a focus on fresh air and natural environments. Another 31% are committed to decluttering and organising, showing a desire for a more organized and peaceful living space. 18% are concentrating on daily mindfulness or meditation, reflecting the growing emphasis on mental wellness. 12% plan to integrate yoga or pilates into their routines, while only 4% are aiming to start journaling or gratitude lists. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fd5d51ab-49bd-4446-b865-a4d03facfb4f/Resolutions+%288%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Relaxation Methods The most popular way to unwind is by taking long baths or using spa treatments (36%). Another 25% prefer watching movies or series as a way to escape and relax. 14% enjoy listening to music or podcasts, while another 14% unwind by practicing creative hobbies like painting or crafting. 12% prefer reading books or magazines, reflecting a more traditional method of relaxation. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3ef28ee9-0b57-4434-abc7-0902b9f3c803/Resolutions+%289%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Self-Care Frequency A large portion of respondents plan to dedicate time to self-care daily (45%), reflecting a strong commitment to making self-care an essential part of their routine. 36% will focus on self-care 2–3 times a week, showing that many see the value in regular. Another 17% plan to engage in self-care weekly, while only 1% intend to do so monthly. No one in the survey indicated they would engage in self-care only when needed. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c1633c90-7942-4b2b-a43a-b865c9bfcba9/Resolutions+%2810%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Tracking Progress When it comes to tracking their resolutions, 31% of respondents plan to do so with regular self-check-ins. Another 20% will track their progress by taking photos or notes on changes. Some participants (12%) will use apps or trackers to monitor their progress, while 21% are not planning to track their resolutions at all. Other methods include journaling (9%) and checking in with a friend/accountability partner (8%). https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/28754128-0ce6-4288-937c-b5828ab5d4c7/Resolutions+%2811%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Obstacles to Resolutions The main challenge to sticking with resolutions for 32% of respondents is losing interest or motivation, indicating that maintaining enthusiasm can be difficult. 27% struggle with a lack of time, which can hinder their ability to stay committed. 17% find the expense of products or services to be a barrier, while 16% are discouraged by not seeing immediate results. Only 8% face challenges due to a lack of knowledge or resources. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/84454313-2c63-4eda-a7c1-7da0a92176d3/Resolutions+%2812%29.png Shared Insights - New Year’s Beauty and Wellness Resolutions: - Magical Goal If respondents could magically achieve one beauty or wellness goal, 31% would choose glowing skin, reflecting a universal desire for radiant skin. 21% would opt for reduced stress, while 22% would prefer improved fitness. 17% wish for better sleep, and 8% would like to achieve perfect hair, demonstrating a variety of beauty and wellness aspirations. https://www.poweredxbeautybuddy.com/blog-shared-insights/winter-skincare monthly 0.5 2025-01-13 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/681be962-9e96-4ba7-83ec-0877bf622539/Winter_Skincare_survey.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5c9e1880-b6c4-448c-b40c-5d92b20be46b/Winter.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Winter Skincare Adjustments The majority of participants, 58%, always adjust their skincare routine for winter, with 38% making adjustments occasionally. A smaller 3% rarely tweak their routine, and just 1% never make changes for the season. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bd2f38f9-56b7-4ff6-b7ef-561917f620bb/Winter+%282%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Primary Winter Skin Concerns The most common skin concern during winter is dryness, reported by 71% of participants. Following that, 14% struggle with dullness, while 8% experience redness or irritation. Only 3% identified oiliness and sensitivity as their main issues, suggesting that the cold weather primarily affects skin hydration and radiance for most individuals. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7a7f35fd-5291-4ccc-973e-e787853c01c5/Winter+%283%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Essential Winter Skincare Products When asked which products are essential in their winter skincare routine, the majority of participants 94% highlighted moisturiser as a must-have, followed by lip balm with 75% and serum with 69%. Other key essentials include cleanser 65%, SPF 56%, and face oil 37%. This shows that moisturiser and lip balm are top priorities for most during the colder months, while serum and SPF also play important roles in skincare routines during winter. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7a47f301-c730-4b4f-aa28-f7f79ddab651/Winter+%284%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Preferred Moisturiser Types In winter, the majority of participants 53% prefer a rich/heavy moisturiser, while 31% opt for a lightweight formula. Only 10% prefer gel-based moisturisers, and just 6% choose oil-based moisturisers, indicating that most people lean towards richer, more hydrating options during the colder months. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/779dca69-b3a3-452d-a2c2-fbd5a9814cb9/Winter+%285%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - SPF Usage During Winter A significant 71% of participants use SPF during the winter months, while 25% apply it sometimes. Only 4% do not use SPF in winter, highlighting that the majority recognize the importance of sun protection even during the colder season. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/23da2f42-9d2a-4bcd-aa76-916243724284/Winter+%286%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Biggest Winter Skincare Challenges When we asked participants about their biggest winter skincare challenges, the most common response was chapped lips at 79%, followed by dry patches at 65% and tight, uncomfortable skin at 52%. Other concerns included breakouts or acne at 26% and redness or irritation at 28%, showing that dryness and discomfort are key issues during the colder months. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a689e2d6-91c3-440a-ac8c-6d7b84021145/Winter+%287%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Additional Winter Skincare Products Participants shared the additional skincare products they include in their winter routine, with face masks being the most popular at 77%, followed by overnight treatments at 67%, and facial oils at 60%. Hydrating mists were also included by 61%, emphasizing the need for extra hydration and nourishment during winter. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fd64f1cb-b79c-4eae-b2b4-2ebc87200992/Winter+%288%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Top Factor in Winter Skincare When selecting a winter skincare product, the most important factor for participants is deep hydration, with 60% prioritising it. Long-lasting results came next at 20%, while 15% favoured a non-greasy feel. Only 5% considered natural or organic ingredients the most important, reflecting the emphasis on hydration during the colder months. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/63dd26fe-bcaf-43d9-bbf6-d646eeaf356d/Winter+%289%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Preferred Lip Balm When choosing a lip balm for winter, 34% of participants prefer flavoured or scented varieties, while 25% opt for tinted lip balms. Lip balms with SPF are chosen by 26%, and 16% prefer plain or unscented options, indicating that scent, tint, and sun protection are important factors for winter lip care. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/747d32ae-c1eb-472a-8d90-4ae4c81405d8/Winter+%2810%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Winter-Specific vs Regular Skincare Preferences When we asked participants about their choice of skincare products for winter, 81% said they use a combination of both winter-specific and regular products, while 10% prefer winter-specific options. Only 9% stick to their usual regular products, indicating that most adapt their routines for the colder months. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5e9cabfe-fb68-4ef2-9900-b3ed68fe38d1/Winter+%2811%29.png Shared Insights - Winter Skincare: Adapting Routines for the Season - Top Skincare Brands for Winter The brands participants believe perform best during winter include CeraVe, Nivea, Elemis, La Roche Posay, and Vichy. Additionally, Korean brands were mentioned by several participants, indicating their rising popularity in winter skincare. https://www.poweredxbeautybuddy.com/blog-shared-insights/black-friday-beauty-shopping-trends monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/84274898-ba0c-4927-a750-7b42e0418098/Black+Friday+Survey.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0a765be1-ad98-41a0-8e4f-d120a7a43ff9/Black+Friday.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Top Black Friday Motivations Our survey shows that 84% of beauty shoppers are driven by discounts and deals, making it the leading motivator for Black Friday shopping. Additionally, 65% are excited to try new products, while 61% shop for gifting opportunities or to stock up on favourites, highlighting the event’s blend of savings, discovery, and practicality. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/45f21f1b-ce67-42c4-97f7-4857d0af33db/Black+Friday+%282%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Most Popular Black Friday Purchases Makeup leads the list of Black Friday beauty buys, with 87% of shoppers planning to purchase it, followed closely by skincare at 85%. Fragrances also rank high at 76%, reflecting their popularity as both personal indulgences and gifts. Haircare appeals to 62%, while 50% of shoppers are eyeing tools and accessories, rounding out the diverse range of beauty products in demand. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/25811395-758b-467a-96b8-07a8b8f709fc/Black+Friday+%283%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Black Friday Shopping Intentions The survey reveals that 81% of shoppers are purchasing for both themselves and others this Black Friday, making it a balanced mix of self-indulgence and gift-giving. 15% are shopping primarily for themselves, while 4% are focusing on buying gifts for others. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/330eced8-54d0-4919-82f0-0c64bd96a14e/Black+Friday+%284%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Gift Recipients This Black Friday When it comes to gifting, 92% of shoppers are purchasing for family, making it the top recipient group this Black Friday. 59% are buying gifts for friends, while 16% are considering colleagues. Additionally, 7% selected N/A, indicating no gift purchases. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a9e994e6-2f04-4c44-8435-a97847a90cb8/Black+Friday+%285%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Shopping Preferences for Black Friday The majority of shoppers, 67%, prefer to shop both online and in-store during Black Friday, taking advantage of both the convenience of online shopping and the in-store experience. 32% choose to shop exclusively online, while only 1% opt for in-store shopping alone. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/922db691-50e0-4677-9185-e91d7ac7d2e5/Black+Friday+%286%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Black Friday Purchase Planning A significant 64% of shoppers tend to decide spontaneously when it comes to their Black Friday purchases, embracing the excitement of the event. Meanwhile, 36% prefer to plan in advance, ensuring they make strategic, well-thought-out buys. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/19a57be4-8a36-40fb-b52d-481003a04786/Black+Friday+%287%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - How Shoppers Discover Black Friday Beauty Deals When it comes to finding Black Friday beauty deals, 84% of shoppers rely on social media ads or posts for the latest offers. 71% turn to brand websites, while 55% follow beauty influencers or blogs for recommendations. 51% use email newsletters to stay informed, and 41% trust word of mouth from friends or family. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9753cacd-0524-4ff7-bb02-e7f2b8f7c036/Black+Friday+%288%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Brand Loyalty During Black Friday The majority of shoppers, 56%, sometimes shop from the same brands every year during Black Friday, showing a mix of loyalty and exploration. 22% stick to their favourite brands consistently, while the remaining 22% prefer to try new options and don’t shop with the same brands each year. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8a1f55a3-e3b8-4f1c-9159-80f0b0c90dd0/Black+Friday+%289%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - How Shoppers Track Their Spending on Black Friday When it comes to managing their Black Friday budget, 39% of shoppers prefer tracking as they shop to stay on top of their spending. 33% don’t track at all, buying what they want without limits, while 28% set a budget beforehand to keep their spending in check. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1b62ddb8-d0ea-4687-a11e-1f197557ca28/Black+Friday+%2810%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Targeted Beauty Brands for Black Friday Our survey shows that 52% of shoppers are specifically targeting certain beauty or cosmetics brands this Black Friday, indicating strong brand loyalty or desire for specific products. Meanwhile, 48% are open to exploring various brands without a particular target in mind. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f935dd2a-d910-4de9-b1d9-bd3330463c93/Black+Friday+%2811%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Most Appealing Black Friday Promotions Survey results reveal that 86% of shoppers are drawn to percentage discounts (e.g., 30% off), making them the most appealing promotion. 73% are interested in free gifts with purchase, while 69% find buy one, get one free offers irresistible. Additionally, 62% value free shipping as an attractive perk during Black Friday shopping. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5a2cbdb2-24ad-489f-83a4-4ff52af16eb0/Black+Friday+%2812%29.png Shared Insights - Black Friday Beauty Frenzy: Insights into Shopping Habits - Black Friday Beauty Spending Plans Survey respondents revealed their spending intentions for Black Friday beauty purchases, with 14% planning to spend less than €50, 36% budgeting between €50–€100, 35% aiming for €100–€200, and 16% planning to spend over €200. https://www.poweredxbeautybuddy.com/blog-shared-insights/lip-care-preferences monthly 0.5 2024-12-03 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a40365b6-02a0-42b4-a4c4-31f660ebcc5f/Lip+Care.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c88c140b-5f36-4bcc-821b-8c03dc8aa4f7/LipCare_survey_results.jpg Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends Emerging trends in lip care highlight the growing sophistication of this market. The demand for SPF-infused products reflects greater consumer awareness about sun protection, while gender-neutral marketing is expanding the appeal of lip care across all demographics. Innovations like lip masks and scrubs cater to consumers who want to elevate their routines with specialized treatments. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c2552b7f-92f7-4fa1-bbee-9b489e602b94/Lip+Care.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Lip Care Frequency Most people in the survey, 77%, stick to a daily lip care routine, showing how important it is to them. Another 14% follow their routine a few times a week, and 5% do it just once a week. Only 3% said they take care of their lips occasionally, while 0% chose rarely or never. It’s clear that regular lip care is a top priority for almost everyone! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fb2a9f81-3094-4f08-8fbd-aaef707e1b6d/Lip+Care+%282%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Top Lip Products Lip balm is by far the most popular lip care product, with 93% of participants using it regularly. Lip oil follows at 67%, and lip scrub is used by 62%. 50% use lip masks, while 48% prioritise lip sunscreen/SPF for protection. 39% regularly use lip treatments or serums, showing a well-rounded approach to hydration, exfoliation, and sun care in lip care routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5ff183ce-8a17-412d-ab72-3ecc07584e97/Lip+Care+%283%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Lip Concerns Dryness is the top concern for participants, with 87% identifying it as a primary issue. Chapped lips come in next at 61%, followed by cracking or peeling at 57%. 53% worry about a lack of smoothness, while 42% are concerned with fine lines and wrinkles. Sun protection is a priority for 44%, reflecting the variety of lip care concerns people are addressing in their routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e0de0492-db6a-47b7-aef6-7902e288390e/Lip+Care+%284%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Preferred Lip Care Ingredients Natural oils, such as coconut and jojoba oil, are the most preferred ingredients in lip care products, with 80% of participants selecting them. Vitamin E follows closely at 77%, while SPF protection is chosen by 73%. Hyaluronic acid is favoured by 68%, and Shea butter is preferred by 69%. Beeswax is used by 51%, reflecting a strong preference for natural and hydrating ingredients in lip care. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1c9c036e-f6b3-4acf-9f71-11ada6fc7096/Lip+Care12.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - SPF Importance in Lip Care 57% of participants consider SPF to be very important in their lip care products, highlighting a strong awareness of sun protection. 28% think it's somewhat important, while only 12% are neutral on the matter. A small percentage, 1%, say it's not important, and just 1% are unsure. This shows that most people prioritise SPF for their lips to protect against sun damage. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/706bb04a-bfb9-45dd-b3c2-e56d86e473f2/Lip+Care+%285%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Lip Exfoliation Frequency When we asked how often participants exfoliate their lips, 21% said they do so daily, while 52% exfoliate weekly. 11% exfoliate occasionally, and 7% do it monthly. A smaller group, 4%, exfoliate rarely or never, indicating that regular exfoliation is common but not universally practiced. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0816dece-3bb2-4520-aeac-c13ee81a97be/Lip+Care+%286%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Lip Product Scent Preferences The majority of participants, 56%, have no preference when it comes to the scent of their lip products. However, 32% prefer flavoured products, indicating a clear interest in taste or scent. 8% enjoy products that are mildly scented, while 2% favor unscented options. Only 1% go for strongly scented products, and interestingly, 0% selected fragrance-free, suggesting most users prefer some form of scent or flavour in their lip care. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/12d1d8c8-2610-4b3e-8690-b9345a16562b/Lip+Care+%287%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Lip Product Texture Preferences The most preferred texture in lip products is light and glossy, with 33% of participants choosing this option, highlighting a preference for a shiny, hydrated look. Smooth and non-greasy textures are also popular, selected by 30%, while balm-like options are favoured by 19% for their comforting feel. Thick and creamy textures appeal to 16%, offering a richer, more luxurious experience. Only 2% prefer matte finishes, and notably, no one selected a jelly-like texture, suggesting a lack of interest in this consistency. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fb52adca-6da8-426e-ab80-16f1419c1b34/Lip+Care+%288%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Lip Care Challenges The biggest challenge for participants when it comes to lip care is finding the right product, with 60% of respondents selecting this as their primary concern. 24% struggle with remembering to apply consistently, while 9% are put off by the texture of products. 5% are concerned about the cost of products, and only 2% face issues with sensitivity or allergic reactions. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/cca7fb25-0c33-44d4-8381-5a4758058e7e/Lip+Care+%289%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Lip Care Application Methods When it comes to applying lip care products, 34% of participants prefer to use their fingers, while 28% apply them with a brush or applicator. 26% apply directly from the container, and 11% use a roll-on applicator. Only 1% use a cotton swab for application, indicating that most people prefer more direct methods for applying lip care. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/20677ff0-8e9b-4d97-9591-626becd8c605/Lip+Care+%2810%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Seasonal Lip Care Importance The majority of participants, 67%, consider lip care equally important year-round, while 28% prioritise it more in winter. Only 5% have no preference, and none of the participants indicated that lip care is more important in summer or harsh weather, suggesting that winter is the primary season for heightened lip care needs. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b47999b3-b0ac-4a1d-b142-2c9d0c36175e/Lip+Care+%2811%29.png Shared Insights - The Lip Care Market: Exploring Consumer Preferences and Trends - Incorporating Lip Care Most participants incorporate lip care throughout the day, as needed, with 59% choosing this option. 20% include it as part of their morning skincare routine, while 16% add it to their night skincare routine. Only 5% use lip care only when their lips feel dry or chapped, showing that regular, on-the-go lip care is the most common approach. https://www.poweredxbeautybuddy.com/blog-shared-insights/makeup-brushes-survey monthly 0.5 2024-11-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ee88da54-bfa5-45b6-942e-20e8e645e0e4/Makeup-Brushes+Survey.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/818e79ca-b539-4ae7-b245-8ebb7288dd87/Makeup+Brushes.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Frequency of usage Based on the survey results, 75% of respondents use makeup brushes daily, showing that the majority rely on these tools as part of their regular beauty routine. Another 19% use them a few times a week, while only 6% use them weekly or occasionally. This indicates that makeup brushes are an essential part of daily beauty practices for most consumers, highlighting their importance in the market. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1cc49b11-a9d1-4787-baa2-305eaa751232/Makeup+Brushes+%282%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Makeup Brush Ownership When we asked consumers how many makeup brushes they currently own, 33% reported having 16 or more, making it the largest group. 25% said they own 4–6 brushes, while 20% have 7–10. A smaller portion, 12%, own 11–15 brushes, and only 9% reported having 1–3 brushes. This data highlights that most consumers invest in a diverse range of brushes, suggesting a growing demand for specialized tools in their beauty routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a9461553-b8cf-4ae2-8dd4-12b0d21548a7/Makeup+Brushes+%283%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Usage In response to whether consumers use all of their makeup brushes regularly, 58% said they do, while 30% only use a few brushes consistently. Another 12% mentioned they stick to a few favourites and rarely use the rest. This indicates that while most utilise their entire collection, a notable group tends to favor specific brushes. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/99290c2f-7a43-4c32-9970-e6d91133d791/Makeup+Brushes+%284%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Variety of Brands Regarding whether customers use brushes from the same brand or various ones, 23% of respondents stated that the majority of the brushes in their collection are from the same brand, while 70% of respondents said they possess a variety of brands. It's evident that people like diversity in their beauty equipment, since just 8% of them use brushes from a single brand. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c53a95b2-8cb0-4af4-af47-a24a6d18d1fd/Makeup+Brushes+%285%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Preferred Material 23% of respondents said they preferred natural brushes, while 64% said they had no preference between natural and synthetic brushes. Just 6% of respondents prefer synthetic brushes, and 7% aren't sure. This suggests that the majority of consumers are flexible regarding the type of makeup brushes they use.. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/35c66fec-07c6-469b-9ae3-f7ad2c15c6ad/Makeup+Brushes+%286%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Purchasing factors When asked what influences their choice when purchasing a makeup brush, 29% of respondents cited durability as the key factor, followed by 21% who rely on online reviews. 20% consider the brush material, while 15% are influenced by brand reputation. Price plays a role for 12% of consumers, and just 2% prioritize ergonomic design. This shows that practical factors such as durability and material are top considerations when selecting a makeup brush. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/891224f4-7aaf-4971-9a38-0f93107c9987/Makeup+Brushes+%287%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Cleaning Practices Of those surveyed, 35% said they clean their makeup brushes once a week, while 27% said they do it every two weeks. 13% clean their brushes after each usage, and 20% clean them once a month. Just 6% of consumers clean their brushes seldom, indicating that most customers keep up regular cleaning schedules to preserve the condition of their brushes. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/454a8040-be55-4c18-9eb7-059c6548c188/Makeup+Brushes+%288%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Nail Concerns When asked what they typically use to clean their brushes, 62% of respondents said they use gentle soap or shampoo, while 35% prefer a brush cleaner solution. Only 2% use a DIY cleaning solution (e.g., vinegar, olive oil), and just 1% admitted they don’t clean them regularly. This indicates that the majority of consumers prioritise effective cleaning methods, with gentle soap or shampoo being the most common choice. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/036ea2e5-08c4-4411-94ad-5baa99da0b80/Makeup+Brushes+%289%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Issues In response to the question about issues experienced with their makeup brushes, 61% of respondents reported that bristles have fallen out, while 42% experienced their brushes losing shape. 36% faced difficulty cleaning them, and 28% encountered broken brush handles. Only 16% stated they have experienced none of these issues. This indicates that a significant number of consumers encounter common problems related to the durability and maintenance of their makeup brushes. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d2a9ddea-793f-417f-b5bf-c6179f60a83d/Makeup+Brushes+%2810%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Replacement Regarding how long consumers typically keep their makeup brushes before replacing them, 34% said they replace them every 6 months to 1 year, while 28% keep theirs for 1–2 years. 14% replace their brushes every 2–3 years, and 16% maintain their brushes for more than 3 years. Only 8% reported replacing them in less than 6 months. This suggests that most consumers tend to keep their brushes for a significant period, indicating a focus on quality and longevity in their beauty tools https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c92a029d-ff81-4c4a-90ff-7d912fff6816/Makeup+Brushes+%2811%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Individual or sets? When asked about their preference for buying makeup brushes, 58% of respondents prefer both equally, while 30% mostly buy sets. Only 11% prefer purchasing individual brushes. This indicates a strong inclination towards versatility, as many consumers appreciate the option to mix and match brushes according to their needs. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fd94ee4b-7c9e-4b29-b1c0-10bf963e1b3b/Makeup+Brushes+%2812%29.png Shared Insights - Makeup Brush Insights: What Drives Consumer Choices? - Top Frustrations with Makeup Brushes When asked about their biggest frustration with makeup brushes, 31% of respondents cited bristles shedding, while 24% struggle with finding the right shape and size. 21% mentioned difficulty cleaning, and 12% feel they are too expensive. Lastly, 11% are frustrated by brushes not lasting long enough. This highlights that durability and practicality are key concerns for many makeup brush users. https://www.poweredxbeautybuddy.com/blog-shared-insights/hand-care-survey monthly 0.5 2024-10-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0604be61-c191-465f-a777-5edab31a539d/HandCare_survey.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4ef325bd-4b2b-43ee-a17c-c0651260c8ae/Hand+Care.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Frequency of hand care routine Based on the survey conducted among beauty enthusiasts, 50% of respondents perform hand care routines daily, making it the most frequent practice. 28% follow their routines 2-3 times a week, and 12% engage in hand care once a week. A smaller group, 7%, attends to hand care occasionally, while only 3% perform hand care routines only when their hands feel dry. These insights highlight that half of the surveyed individuals prioritize consistent daily hand care, with a significant portion also maintaining regular care throughout the week. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4dc3d047-ff86-4ead-990f-3512406fa447/Hand+Care+%282%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Products used From the survey results, it’s clear that hand cream is a staple in most respondents' routines, with 97% of participants regularly using it for hand care. Additionally, 67% of respondents use cuticle oil, while 37% incorporate hand masks into their care regimen. These results reflect the growing popularity of specialized hand treatments, with hand cream being the most universally used product, followed by a strong interest in cuticle health and hydration through cuticle oils. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/28dc1dc6-dc65-4540-bc54-3d7661ceac43/Hand+Care+%283%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Importance According to the survey, 70% of respondents consider hand care to be a very important part of their overall beauty routine, while 22% view it as somewhat important. Only a small percentage are less concerned with hand care, with 4% feeling neutral and 3% stating it is not very important. These results show that hand care is a priority for the vast majority, with a focus on maintaining healthy, well-groomed hands as part of their broader beauty regimen. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/342e3ed1-6624-449b-ac9b-35d7aeff43ee/Hand+Care+%284%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Hand Care Priorities The survey results reveal that moisturising is the primary reason for using hand care products, with 44% of respondents prioritizing hydration in their routine. 20% use hand care products for nail care/strengthening, while 19% focus on treating dry or cracked skin. Anti-aging concerns drive 17% of participants to use hand care products. These insights highlight that hydration remains the key driver for hand care usage, followed by attention to nail health and repairing skin issues. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/804b0939-f553-4e5b-a5bc-9d76746d0c66/Hand+Care+%285%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Professional Hand Care The survey results indicate diverse habits regarding professional manicures. 25% of respondents receive manicures monthly, while 19% get them every few months, showing moderate commitment to nail care. In contrast, 17% never seek professional services, and 25% get manicures rarely. Only 8% receive manicures biweekly, and 5% visit salons weekly, suggesting that many prefer less frequent pampering or at-home care. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9cc60ee8-a820-4af7-8ab6-0f743f52647f/Hand+Care+%286%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Type of Manicure Preferred The survey results reveal a clear preference for at-home DIY manicures, with 37% of respondents opting for this option. Following closely are gel manicures, chosen by 32%, indicating a strong interest in long-lasting nail enhancements. Regular polish is preferred by 13%, while only 7% favor acrylic nails. A small portion, 2%, prefers dip powder nails. Additionally, 8% of respondents do not get manicures at all. These insights illustrate a trend towards DIY solutions and a preference for gel manicures among consumers. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/cfcb54be-56d3-4e01-ad4d-4cc3732b2195/Hand+Care+%287%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Nail Health When we asked participants about their concerns regarding nail health, the results revealed that a significant majority prioritise this aspect of personal care. 41% of respondents reported being somewhat concerned, while 38% indicated they are very concerned about their nail health. In contrast, only a small minority, including 1% who don’t think about it and another 1% who are not concerned at all, demonstrated minimal interest in nail care. Additionally, 16% felt neutral, and 3% were not very concerned. Overall, these findings highlight a strong awareness and emphasis on nail health among consumers. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2d650ed9-8876-4b42-95c5-226be06f4ff0/Hand+Care+%288%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Nail Concerns The survey results highlight several key concerns regarding nail care among respondents. 70% are particularly worried about nail breakage, while 59% express concerns about weak or brittle nails. Cuticle care is a priority for 56%, and 46% are focused on nail growth. Additionally, 24% of participants are concerned about yellowing nails. Only 3% indicated that they have no concerns at all. These insights underscore the prevalent issues consumers face in maintaining healthy nails. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ef6cf103-4750-4c42-a90b-cd36ebb364c4/Hand+Care+%289%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Cuticle Care The survey results reveal varied usage patterns for cuticle oil or treatments among respondents. 29% use these products weekly, while 22% incorporate them into their routine daily. Additionally, 25% use cuticle oil occasionally and 15% only apply it when their cuticles are dry. A small percentage, 8%, reported that they never use cuticle oil, and 1% were unfamiliar with the product, indicating a lack of awareness. These findings suggest that while many prioritise cuticle care, there is still room for education about its benefits. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ebdc8c19-5e18-4d34-90f4-be317ae56d48/Hand+Care+%2810%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Product Preferences When asked about their preferences for hand care products, the survey results reveal a notable lack of strong inclinations among respondents. The largest segment, 40%, reported that they don’t have a preference. Among those who do have preferences, 19% favour products with active ingredients such as hyaluronic acid, while 14% prefer non-greasy products. 12% opt for organic or natural products, and 11% like scented products. A small portion, 3%, prefers unscented products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a3597d8b-7b07-40bf-bd40-41de7c7a5d8c/Hand+Care.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Ingredients, are they important? The survey results show that most respondents are mindful of the ingredients in their hand and nail care products. 27% said they always consider the ingredients, while 26% do so frequently. Additionally, 34% consider them sometimes, demonstrating a moderate level of awareness. A smaller portion, 7%, rarely consider ingredients, 3% are unsure, and only 2% never think about it. These findings highlight a growing consciousness of product ingredients among consumers. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/054f7ac4-475d-498e-a914-128f006e41c5/Hand+Care+%2812%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Sun Protection The survey results indicate that a significant number of respondents are becoming more aware of sun protection in their hand care routine. 48% have not yet included sun protection but are interested in adding it, while 28% already use a hand cream with SPF and 12% apply a separate sunscreen for their hands. A smaller portion, 10%, haven’t considered it before, and only 2% believe it’s not necessary. These findings suggest growing interest in incorporating sun protection into hand care practices. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3119061d-2ce8-4cb0-871a-9413f655e76f/Hand+Care+%2814%29.png Shared Insights - From Moisturising to Anti-Aging: Hand Care's Rising Role in Skincare - Exfoliation The survey results show that hand exfoliation is a common practice for many respondents. 27% exfoliate their hands regularly, while 26% do so occasionally. 21% only exfoliate when their hands feel rough, and 22% would like to incorporate exfoliation into their routine but haven't yet. A small portion, 3%, don't see the need for exfoliating their hands. These findings suggest that while exfoliation is a popular part of hand care, some still have room to integrate it more consistently. https://www.poweredxbeautybuddy.com/blog-shared-insights/beauty-oils-survey monthly 0.5 2024-10-22 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/640ba629-eae6-46f2-903f-2a096d5789af/Oils.png Shared Insights - The Role of Oils in Beauty Routines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/823438e7-6e50-49e3-ae3c-c173fca6b31e/Oils.png Shared Insights - The Role of Oils in Beauty Routines - Type of oils used When we asked respondents about the types of oils they incorporate into their beauty routines, 83% reported using hair oils, making them the most popular choice. 76% use facial oils, and 71% include body oils in their regimen. Cleansing oils are also a common choice, used by 57% of respondents, while 47% opt for essential oils for aromatherapy. Notably, only 3% said they don't use beauty oils at all. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f0ce3365-202b-460f-ae1b-19697ebed2aa/Oils+%282%29.png Shared Insights - The Role of Oils in Beauty Routines - Frequency of usage Regarding the question of how often respondents use oils in their beauty routine, 47% indicated they use them a few times a week, while 37% use them daily. Furthermore, 10% reported using oils occasionally, and 3% stated they use them rarely or never. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f8e3272f-9239-4ab4-a0d3-c6b7c8544dbb/Oils+%283%29.png Shared Insights - The Role of Oils in Beauty Routines - Knowledge In our assessment of respondents' knowledge about different types of beauty oils, 47% indicated they are somewhat knowledgeable, while 20% consider themselves very knowledgeable. Additionally, 25% reported knowing a little, 6% are just getting started, and 2% have no knowledge at all. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/76c8cf66-ad29-4830-a42f-fc5ef337a19e/Oils+%284%29.png Shared Insights - The Role of Oils in Beauty Routines - Reasons of oils usage In our survey regarding the reasons for using or considering beauty oils, 81% of respondents identified moisturisation and hair repair as their top priorities. Additionally, 73% use oils for skin repair (including scars and acne), while 66% are motivated by anti-aging benefits. Furthermore, 62% appreciate oils for relaxation and aromatherapy, and 58% use them for makeup removal. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e07fcbc8-2e51-424b-96c7-8e96f53ec8f6/Oils+%285%29.png Shared Insights - The Role of Oils in Beauty Routines - Formulation Preferences When asked about their preferred type of oil formulation for beauty products, 27% of respondents favoured lightweight oils, while 25% preferred oils mixed with other ingredients (such as serums or creams). Additionally, 23% opted for oil blends (multiple oils mixed together), and 13% preferred pure oils (single ingredient). Only 1% chose rich, thick oils, and 10% remained unsure about their preference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7e7ac177-8e2d-497d-a05b-28a9ae515db8/Oils+%286%29.png Shared Insights - The Role of Oils in Beauty Routines - Is texture important? Regarding the importance of oil texture in users' decisions, 35% of respondents indicated that it is important (preferring oils that absorb quickly), while 32% said it is very important (only using lightweight, non-greasy oils). Additionally, 29% felt neutral, stating they are okay with any texture as long as the oil works effectively. Only 1% considered texture less important (not minding heavier oils), and 3% stated it is not important at all. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c212d158-8c8b-4a12-b850-deda87c4e982/Oils+%287%29.png Shared Insights - The Role of Oils in Beauty Routines - Concerns When asked about their concerns regarding the use of oils in their beauty routine, 50% of respondents expressed worries about greasiness, while 40% were concerned about clogging pores. Additionally, 49% mentioned the difficulty of finding the right oil for their skin type, and 33% were apprehensive about causing breakouts. 10% cited cost as a concern, while 11% stated they have no concerns at all. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d53fa066-dc06-40af-948b-4c4710db35b2/Oils+%288%29.png Shared Insights - The Role of Oils in Beauty Routines - Packaging In our survey regarding packaging preferences for beauty oils, 43% of respondents expressed no preference. Following this, 36% favoured glass dropper bottles, while 13% preferred pump dispensers. Additionally, 4% liked roller balls, 3% chose spray bottles, and only 1% preferred tubes. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a96097c5-81e2-41bf-94ad-a65596640967/Oils+%289%29.png Shared Insights - The Role of Oils in Beauty Routines - Incorporation of Oils in Beauty Routines When asked how respondents typically incorporate oils into their routines, 80% reported using them as a hair treatment or serum, while 66% use them as a body oil. Additionally, 64% incorporate oils as a moisturiser, and 58% use them for massage or relaxation. Furthermore, 56% mix oils with other products, such as serum or foundation, and 52% use oils as a makeup remover. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/eb22083c-47b7-404e-88c6-c6cc278eaf40/Oils+%2810%29.png Shared Insights - The Role of Oils in Beauty Routines - Favourite oil ingredients In our survey on favourite oil ingredients, 78% of respondents selected argan oil, while 72% preferred almond oil. Additionally, 69% chose coconut oil, 68% favoured jojoba oil, and 62% liked rosehip oil. 53% of respondents indicated a preference for tea tree oil, and 49% opted for grapeseed oil. Furthermore, 50% selected marula oil, 50% preferred olive oil, and 50% indicated squalene Only 7% of respondents reported that they did not prefer any of these oil ingredients. https://www.poweredxbeautybuddy.com/blog-shared-insights/organic-products monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d6b5868a-e11e-495f-a538-eef2c4360ac0/Organic-Products.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8c42f0ab-b99a-4d59-81b4-0f1a9d3c949b/OrganicProducts+%281%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - What Are Organic Beauty Products? Organic beauty products are made from ingredients that are cultivated without the use of synthetic chemicals, pesticides, or genetically modified organisms (GMOs). These products are often certified by regulatory bodies that ensure they meet strict standards of purity and sustainability. Unlike conventional beauty products, organic options emphasize natural ingredients, often derived from plant-based sources. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/16ebcadc-d0e5-4114-bbc3-0d0d22069f94/Organic-Products.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Frequency of purchase The question "How often do you purchase organic beauty or cosmetic products?" revealed interesting insights into consumer habits. A minority, 6%, reported purchasing these products daily, while 17% indicated they buy them weekly. The largest group, 56%, stated they purchase monthly, showing that many consumers incorporate organic beauty products into their routine on a regular basis. 20% of respondents said they rarely buy such products, and only 1% mentioned they never purchase organic beauty or cosmetic items. This highlights that although daily use is uncommon, monthly purchases are a significant trend among consumers. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d3556328-4e4d-4be4-815a-301d9a29d9d4/Organic-Products+%282%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Type of products used When we asked what types of organic beauty products they use most often, the responses indicated a clear preference for skincare products, with 59% of participants selecting items such as moisturisers and serums. Hair care products, including shampoos and conditioners, were the second most popular category, used by 16% of respondents. Makeup products like foundation and lipstick were chosen by 13%, while body care items such as lotions and body wash were used by 12% of participants. This data underscores the dominant role of organic skincare in consumers' routines. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/86f48976-4658-428b-bc43-3cdd15f5dd9b/Organic-Products+%283%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Most important factor Regarding the most important factor in determining if a beauty product is truly organic, ingredient transparency emerged as the leading priority for consumers, with 36% of respondents selecting it as their top priority. This was followed by the absence of synthetic chemicals like parabens and sulphates, which garnered 21% of the votes. Cruelty-free status accounted for 14%, while both brand reputation and certification each received 13%. Finally, natural packaging was the least influential factor, receiving only 3% of the responses. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/73d0552a-84c6-4c46-aef7-df5bbf7415d9/Organic-Products+%284%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Reasons for purchasing organic products Exploring the reasons consumers choose organic beauty products over conventional options, several compelling factors emerged. A significant 47% of respondents indicated they prefer organic products for their better quality and purity, while an equal 47% cited ethical reasons such as cruelty-free and fair trade practices. Health concerns were a priority for 45% of participants. Additionally, environmental sustainability was a key factor for 40% of respondents. Furthermore, 40% noted that organic options are gentler on sensitive skin. Lastly, 21% mentioned being influenced by friends, family, or influencers in their decision-making process. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f7d801b5-e1c7-4618-aa3b-e6879fe6c7a1/Organic-Products+%282%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Challenges When we asked consumers about the challenges they face when purchasing organic beauty products, the most significant concern was the higher cost, mentioned by 53% of respondents. Additionally, 44% cited fewer product options available in the market, while 31% expressed doubt about the authenticity of "organic" claims. Other challenges included limited availability (30%) and a lack of trust in certifications (19%). Lastly, 27% noted they perceive limited product performance compared to non-organic alternatives as a barrier to their purchasing decisions. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b42483ab-47fd-4012-91b5-98496253559a/Organic-Products+%286%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Willingness to pay premium In our survey about willingness to pay a premium for organic beauty products compared to conventional ones, 53% of consumers indicated that it depends on the product. This suggests that their willingness is contingent on specific factors such as product effectiveness or ingredient quality. Meanwhile, 42% expressed a willingness to pay more for organic options, while only 4% said they would not pay a premium at all. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a9eb7451-0374-4111-a84d-60ffccfb6cee/Organic-Products+%287%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Where they purchase When we asked consumers where they typically purchase organic beauty products, a substantial 62% indicated that they buy them online. This highlights the growing trend of e-commerce in the beauty industry. Additionally, 24% reported shopping at organic or specialty beauty stores, while 9% prefer to buy from supermarkets. Only 4% of respondents mentioned purchasing organic beauty products from pharmacies, suggesting that traditional retail channels play a smaller role in this segment. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3fbe251e-1be0-4982-add7-5078f1a8537e/Organic-Products+%283%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Certification labels influence? When we inquired about the influence of certification labels on consumers' decisions to purchase organic beauty products, the results revealed interesting insights. A combined 91% of respondents indicated some level of influence, with 52% stating that certification labels somewhat influence their purchasing choices and 39% saying they strongly influence them. In contrast, only 7% reported minimal influence, and a just 2% indicated that certification labels have no influence at all. This underscores the importance of certification in shaping consumer trust and confidence in organic beauty products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f65a8197-2847-4c5a-81df-11f7820aafa3/Organic-Products+%289%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Effectiveness The survey explored beliefs about the effectiveness of organic beauty products compared to non-organic alternatives, revealing a range of perspectives. While 5% of respondents expressed that they do not believe organic products are more effective, 15% remained unsure. However, a significant 44% felt that organic products are somewhat more effective, and 36% confidently stated that they believe organic products are definitely more effective. This indicates a strong tendency among consumers to favor the perceived efficacy of organic beauty products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3a86fa51-de65-4849-9fc2-f3a9d80ab4f0/Organic-Products+%2810%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Consumer Adoption The survey examined how long consumers have been using organic beauty. A significant 33% reported using them for 1 to 3 years, while 26% indicated 6 months to 1 year of use. Additionally, 20% have used organic products for over 3 years. Meanwhile, 17% have been using them for less than 6 months, and only 4% stated that they don’t use organic beauty products at all. This reflects a growing trend toward the adoption of organic beauty products among consumers. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bd58be23-ef77-47ea-888d-2b1af12fa4f0/Organic-Products+%2811%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Research The survey examined whether consumers research brands before purchasing organic beauty products. A significant 50% of respondents said they always conduct research, while 46% sometimes do. Only 3% indicated they rarely research, and just 1% stated they never do. This highlights the emphasis consumers place on brand understanding prior to making purchases in the organic beauty market. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/72fe17d2-d77d-485f-8f11-eb60d9c23405/Organic-Products+%2812%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Organic Beauty Benefits Respondents were asked if they noticed improvements in their skin, hair, or overall appearance since switching to organic beauty products. A significant 49% reported experiencing slight improvements, while 36% noted significant improvements. In contrast, 12% indicated that they saw no noticeable improvements. Overall, these findings suggest a largely positive perception of organic beauty products among users. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/535c4daf-6115-47b3-8337-035d74556f14/Organic-Products+%2813%29.png Shared Insights - The Rise of Organic Products in the Beauty Industry - Motivations to switch to organic products Respondents identified several key factors that would motivate them to switch to or buy more organic beauty products. The primary motivator was lower prices, favoured by 27% of participants, followed by greater availability and variety at 25%. Additionally, more product transparency and authenticity appealed to 17%, while positive reviews or recommendations from trusted sources influenced 13%. Lastly, clearer information on benefits motivated 10%, and availability of trial sizes or samples attracted 8%. These insights highlight the importance of pricing and accessibility in driving organic product purchases. https://www.poweredxbeautybuddy.com/blog-shared-insights/post-summer-survey monthly 0.5 2024-09-24 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9deb5a91-7c1a-4fe1-b542-91abb5f13484/Post-Summer.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/74e2aef3-1e49-498f-830b-d7d5dd7cc44e/Post-Summer+%281%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Skincare Issues After Summer Our survey revealed that 60% of respondents experienced dark spots or uneven skin tone after summer, making it the most common post-summer skin issue. Dryness followed closely, affecting 56% of participants, while 40% reported breakouts and 25% experienced sunburn. Additionally, 20% dealt with oily skin, and only 4% of respondents reported experiencing no skin issues after summer. These results highlight the widespread impact of summer on skin health, underscoring the need for targeted skincare solutions during the post-summer months. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/28f275f1-2342-4c03-83e3-d96719f2623e/Post-Summer+%282%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Routine changes Survey results reveal that 61% of respondents slightly adjust their skincare routine after summer, indicating a preference for minor modifications. 22% significantly change their routine, while 6% completely overhaul it. Conversely, 11% don’t make any changes to their skincare routine. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8b9d0319-01f8-4c09-b546-151398ab92b8/Post-Summer+%283%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Products Used More Frequently Survey results show that 84% of respondents use moisturiser more frequently after summer, followed by 77% who increase their use of hydrating serum. Additionally, 55% use face masks more often, and 50% incorporate exfoliants into their routine. 49% of respondents also use sunscreen more frequently, while 41% use retinol more often. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ea46b731-da30-4307-b83b-ec41ed90726f/Post-Summer+%284%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Importance of Sun Protection In post-summer skincare routines, 67% of respondents rate sun protection as extremely important, and 21% deem it very important. 9% consider it moderately important, while 2% view it as slightly important. Remarkably, no respondents believe sun protection is not important at all, highlighting its critical role in skincare after the summer months. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/296cf2c1-a4cc-4592-b8e8-a7c047d9c2cf/Post-Summer+%285%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Concerns After summer, 28% of respondents are most concerned about sun damage, while 27% worry about hyperpigmentation. 25% of people cite dehydration as their primary concern. 13% are focused on wrinkles and fine lines, and 5% are troubled by acne. Only 1% have no concerns at all, underscoring the prevalent focus on skin issues related to summer exposure. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f6df73cf-f407-48e7-a5a6-77edd2e8b29f/Post-Summer+%286%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - How Customer Address Concerns To manage post-summer skin concerns, 57% of respondents rely on over-the-counter products, while 43% seek advice from friends or online communities. 33% turn to home remedies, and 11% consult a dermatologist. Interestingly, 8% of respondents don’t address their skin issues, showcasing a variety of approaches to skincare after the summer season. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4749a121-ede2-4594-a722-05858657ff7a/Post-Summer+%287%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Specific Ingredients In post-summer skincare routines, 61% of respondents include Vitamin C for its brightening and restorative benefits, and 56% incorporate hyaluronic acid to boost hydration. 46% use niacinamide for its skin-repairing properties, while 40% opt for both aloe vera and retinol to address various skin concerns. Notably, 38% of respondents utilize any of these ingredients, indicating a broad range of preferences in enhancing their post-summer skincare regimen. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8881d271-b564-4862-af65-1f838ff3767d/Post-Summer+%288%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Switching Products/Brands When it comes to switching skincare brands or products after summer, 49% of respondents occasionally make changes, while 40% frequently switch their products. Only 6% stick to the same products year-round, and 3% have considered changing but haven’t yet. This reflects a tendency for many to adapt their skincare routines based on seasonal needs. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4ec59599-f7a0-4ea3-b781-000940e8a12c/Post-Summer+%289%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Remedies for Sunburn or Skin Irritation For addressing sunburn or skin irritation after summer, 44% of respondents rely on aloe vera gel, known for its soothing properties. 29% use cooling sprays or lotions for relief, while 11% turn to over-the-counter creams. Only 3% use home remedies, and 10% report that they don’t experience sunburn or irritation. This highlights aloe vera gel as the most popular choice for post-summer skin care. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/32f1b1e3-fed7-4015-ab09-bbf47f8ca553/Post-Summer+%2810%29.png Shared Insights - Post-Summer Skincare: Understanding Customers' Needs - Treatments During the post-summer period, 59% of respondents use at-home masks or treatments to address their skincare needs. 10% opt for professional facials, while 14% don’t use any specific treatments. Interestingly, 12% are interested but haven’t tried any treatments yet, reflecting a potential area for growth in skincare routines. https://www.poweredxbeautybuddy.com/blog-shared-insights/at-home-skincare-devices monthly 0.5 2024-09-09 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6dcab247-42c9-4cb6-aa16-4b733b0de640/SkincareDevicesSurvey.png Shared Insights - The Rise of At-Home Skincare Devices - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bdffd2d3-8c4a-40a2-93fb-c644a1dbf7af/SkincareDevices+%281%29.png Shared Insights - The Rise of At-Home Skincare Devices - Devices Based on the survey results, the most commonly used at-home beauty skincare devices are the Jade Roller/Gua Sha, which 67% of respondents have used, and the Facial Cleansing Brush, used by 59%. Other popular devices include the Silicone Cleansing Brush (40%), Facial Steamer (39%), and Microdermabrasion Device (12%). In contrast, less frequently used devices include the Microcurrent Device (11%), Radiofrequency (RF) Device (7%), and the Ultrasonic Skin Scrubber (10%). Additionally, 21% of respondents reported that they have not used any of the listed devices. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5f144e9d-2251-4e66-919d-a077aaaede8e/SkincareDevices+%282%29.png Shared Insights - The Rise of At-Home Skincare Devices - Frequency of usage The frequency of using at-home skincare devices varies among respondents. 35% use these devices several times a week, while 19% use them daily. 15% use them once a week, and 12% use them a few times a month. On the other hand, 10% use them rarely, and 9% never use them. Overall, a significant portion of users integrate these devices into their routine multiple times per week. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a1e35421-89ff-43d7-9792-a80c30517784/SkincareDevices+%283%29.png Shared Insights - The Rise of At-Home Skincare Devices - Satisfaction User satisfaction with at-home skincare devices is diverse. A majority, 44%, feel neutral about their devices, while 24% report being satisfied and 7% are very satisfied. Conversely, 8% are dissatisfied, 4% are very dissatisfied, and 14% do not use any devices. This reflects a wide range of experiences, with a significant number of users either feeling indifferent or positive about their devices. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d045c34e-d16f-479b-b774-8ed8f3ddecb3/SkincareDevices+%282%29.png Shared Insights - The Rise of At-Home Skincare Devices - Benefits When asked about the benefits of using at-home skincare devices, 44% of users reported improved skin texture, and 31% noticed a brighter complexion. Additionally, 27% experienced enhanced product absorption and reduced signs of aging, while 22% saw fewer breakouts. However, 31% indicated that they have not noticed any benefits. This shows that while many users see clear improvements, some do not perceive significant changes. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/06057a56-5aac-4c6a-af30-de284b5c51f7/SkincareDevices+%283%29.png Shared Insights - The Rise of At-Home Skincare Devices - Concerns When it comes to challenges or concerns with at-home skincare devices, 54% of users cite high cost as a major issue. Additionally, 30% report lack of information on proper use and no noticeable results. 25% find that the devices require too much time, while 13% find them complicated to use. And 7% have experienced skin irritation. These insights highlight that while cost and effectiveness are significant concerns, users also face issues with usability and information. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2e5af980-d57b-4fcb-87bf-82b994633bc8/SkincareDevices+%286%29.png Shared Insights - The Rise of At-Home Skincare Devices - Device Type The survey reveals that 42% of respondents are most interested in Anti-Aging Devices. 18% are drawn to Hair Removal Devices, and 12% have a preference for Cleansing Devices. 11% are interested in Hydration & Absorption Devices, while 9% each favor Exfoliation Devices and Massage Devices. This indicates a strong focus on anti-aging solutions, with significant interest also in hair removal and cleansing devices. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a29ba81a-93b8-4ffc-a21f-881e89722dd3/SkincareDevices+%287%29.png Shared Insights - The Rise of At-Home Skincare Devices - Features When choosing an at-home skincare device, 70% of respondents prioritize ease of use, making it the most important feature. 57% value multi-functionality, appreciating devices that offer multiple benefits. 55% look for fast results, indicating a preference for devices that deliver noticeable improvements quickly. 39% consider long battery life or durability essential, while 40% take price into account. 31% find portability to be important. These preferences highlight the importance of user-friendly, effective, and versatile devices. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1321b836-ec66-484b-9c10-f5d2257d4f67/SkincareDevices+%288%29.png Shared Insights - The Rise of At-Home Skincare Devices - Purchase When deciding on purchasing an at-home skincare device, 72% of respondents research online reviews, and 67% are influenced by seeing results from others. Additionally, 48% follow beauty influencers, while 42% consider recommendations from dermatologists. 40% make decisions based on price and promotions, and 20% purchase on impulse. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b7658392-7518-480a-861b-bb2de738e878/SkincareDevices+%284%29.png Shared Insights - The Rise of At-Home Skincare Devices - Interest Respondents show a strong interest in several new and innovative at-home skincare devices, 90% of respondents are interested in advanced LED masks with multiple settings for various skin concerns. 77% are keen on at-home skin tightening devices, such as RF and HIFU, and 73% are intrigued by microcurrent face-lifting devices. 76% are interested in smart skincare devices that connect to an app, while 67% want to try AI-powered skin analysis devices. Additionally, 50% are interested in microneedling pens. These preferences underscore a clear demand for cutting-edge, multifunctional devices that provide innovative and tailored skincare solutions. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/608a75cc-e99a-418e-b530-d6950b23a93f/SkincareDevices+%2810%29.png Shared Insights - The Rise of At-Home Skincare Devices - Spend If an at-home skincare device meets all their needs, 28% of respondents are willing to spend between £100 and £200, and another 28% are prepared to invest between £200 and £500. 27% would spend £50 to £100, while 10% are willing to spend over £500. Only 8% would consider spending under £50. This indicates a range of budgets, with a notable portion willing to make a significant investment for a device that fulfills their requirements. https://www.poweredxbeautybuddy.com/blog-shared-insights/hair-repair-products-survey monthly 0.5 2024-09-03 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/21afb0de-bc85-494d-a152-2da07d3f730e/Supplements.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c1a527b3-5aba-4b86-beb3-b1fb11401ff7/Hair+Repair.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Hair Condition The most commonly reported issues were frizzy hair (66%), dry hair (64%), and damaged hair (60%). Additionally, 39% of respondents mentioned thinning hair, while 23% reported having oily hair. In contrast, only 11% of those surveyed described their hair as normal, highlighting that a significant majority face challenges with their hair condition. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a0539dc3-4d1f-406a-8a0a-eeb008219cca/Hair+Repair+%282%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Hair Washing The frequency of hair washing among respondents varies significantly. The majority, 74%, wash their hair every 2-3 days, reflecting a common hair care routine. Meanwhile, 14% of respondents wash their hair once a week, and 11% wash their hair daily. A very small percentage, 1%, reported washing their hair less than once a week. These results illustrate the diverse hair care habits within the Beauty Buddies community, indicating different preferences and possibly varying hair care needs. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/812e0353-8b72-4f9f-a9ca-9c4faa93695b/Hair+Repair+%283%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Hair Care Products Respondents regularly use a variety of hair care products to maintain their hair. The most commonly used products are shampoo (99%) and conditioner (96%), indicating these are essential items in most hair care routines. Hair masks are used by 73% of respondents, while leave-in conditioners are used by 70%. Additionally, heat protectants are used by 68% and hair oils by 67%. These results highlight the diverse range of products that Beauty Buddies incorporate into their hair care regimens to address different hair needs and concerns. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5c3ecf9d-61b4-48a7-a073-cb7b9445cec6/Hair+Repair+%284%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Hair Repair Products To address and treat their hair challenges, those surveyed use a range of hair reconstruction solutions. The most popular products are hydrating treatments, used by 78% of respondents, and deep conditioning treatments, used by 75%. Additionally, 65% of respondents use split end repair products, and 55% use anti-breakage treatments. Bonding treatments are used by 42%, while protein treatments are used by 36%. These outcomes demonstrate the many hir repair products Beauty Buddies use to preserve and mend their hair. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9937b73c-4461-45bf-b404-b10c31d38cbe/Hair+Repair+%285%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Frequency of Usage The frequency of using hair repair products varies among Beauty Buddies surveyed. The majority, 69%, use hair repair products weekly, while 17% use them daily. A smaller group, 8%, use these products monthly, and 6% use them occasionally. Notably, none of the respondents reported never using hair repair products. These findings show that Beauty Buddies are very dedicated to following regular care and repair regimens for their hair. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/169f2770-5334-4b62-9eba-a7bef5160176/Hair+Repair+%286%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Effectiveness of Repair Products The survey results reveal that repair products have had a positive impact on hair condition for many users. Specifically, 32% of respondents reported a significant improvement, and 49% noted some degree of improvement. However, 19% of participants either did not observe substantial benefits or felt that the products were not effective for them. Overall, these findings indicate that while repair products are beneficial for a majority, there is still a notable percentage of users who have not experienced significant results. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/dc1b075b-a539-48ce-878e-be84c39ce125/Hair+Repair+%287%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Professional Hair Treatments Among respondents who have tried professional hair treatments, the survey reveals that 70% have opted for a keratin treatment, making it the most popular choice. Additionally, 38% have experienced a scalp treatment, which focuses on improving scalp health. 33% have undergone a protein treatment designed to strengthen and repair hair, while 21% have had a Brazilian blowout for smoother and frizz-free hair. Lastly, 14% have used hair botox, a treatment aimed at restoring hair’s vitality and shine. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d726de6c-d206-4208-9145-a36d7e0d75e8/Hair+Repair+%288%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Salon Visit Frequency The survey results indicate that a significant portion of respondents, 51%, visit a salon for hair treatments rarely or never. For those who do seek salon treatments more regularly, 21% schedule their visits every 2-3 months, while 15% opt for a visit every 6 months. A smaller group, 11%, makes salon appointments yearly. Only 2% of respondents visit the salon monthly for hair treatments. This data highlights a diverse range of frequencies in salon visits, with a substantial number of people choosing less frequent or occasional salon experiences. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/36c52f1d-5797-4be2-9b30-00e08c18da92/Hair+Repair+%289%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Scalp Concerns When we asked about scalp concerns, the most common issue reported is a dry scalp, affecting 41% of those surveyed. 33% of respondents experience an itchy scalp, while 29% deal with dandruff. 26% have concerns about an oily scalp, and 12% report experiencing scalp sensitivity. Additionally, 21% of respondents indicated that they do not have any particular scalp concerns. This distribution underscores the diversity of scalp concerns faced by individuals and highlights the need for targeted scalp care solutions. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/63d0baea-f849-465c-b443-f27f78f8592c/Hair+Repair+%2810%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Scalp Treatment Usage The survey indicates that 62% of respondents regularly use scalp treatments, suggesting a significant interest in maintaining scalp health. In contrast, 38% of respondents do not use these treatments. This distribution highlights a notable preference for scalp care among the majority, while a substantial portion of individuals opts not to incorporate these treatments into their routine. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fb55f1e5-81a5-46f2-90e4-297f2c60a335/Hair+Repair+%2811%29.png Shared Insights - Unveiling the Hair Repair Dilemma: Insights from Our Survey - Scalp Treatment Products Among respondents who incorporate scalp treatments into their routine, 36% use scalp scrubs to exfoliate and refresh their scalp, while another 36% apply scalp serums designed to nourish and treat specific scalp issues. 31% of individuals utilize scalp oils to provide hydration and improve scalp health. Additionally, 27% opt for anti-dandruff treatments to manage and alleviate dandruff-related problems. 21% use scalp masks for deep conditioning and targeted treatment. This range of treatment preferences illustrates the varied approaches individuals take to address and maintain their scalp health. https://www.poweredxbeautybuddy.com/blog-shared-insights/hydration-survey-s9s7s monthly 0.5 2024-08-08 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9ebe0dc2-5ee5-416a-9593-b6680e3e7018/Supplements+%281%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0a40bcb6-0093-4b40-a346-87f16bbdf5f0/Supplements.png Shared Insights - Beauty Boosts and Wellness Wonders - Supplement Choices The survey data reveals that 77% of respondents take vitamins, indicating their widespread popularity and belief in their health benefits. Minerals are used by 38%, showing significant but less universal usage. Collagen, taken by 37%, reflects a growing interest in its benefits for skin, hair, and joint health. Probiotics are consumed by 24% of respondents, highlighting a focus on digestive and immune health. Herbal supplements are taken by 16%, pointing to a niche interest in natural health remedies. Interestingly, 16% of respondents do not take any supplements, demonstrating diverse health practices and attitudes toward supplementation. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/74e4629f-e6ac-42cb-a290-ce7a8a07a9c2/Supplements+%282%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Supplement Usage Of the total Beauty Buddies surveyed, the majority (23%) had been taking supplements for 1-3 months. Approximately 22% had been using supplements for over a year. About 19% reported using supplements for 3-6 months. Fewer respondents had shorter or longer usage periods: 12% used supplements for less than a month, 10% for 6-12 months, and 14% indicated they never use supplements. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/58d77b8b-e021-4dff-a2bb-ad76f3e8286c/Supplements+%283%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Top Reasons The primary reasons for taking beauty and wellness supplements. Support immune system topped the list, with 74% of respondents citing it as a primary motivation. Close behind, improve skin health was also popular choice, accounting for around 73% of responses. Boosting energy levels is a significant reason for 70% of respondents. Enhancing hair growth and seeking anti-aging benefits are motivations for 54% and 53% of respondents, respectively. Finally, 47% of consumers take supplements to strengthen their nails. These percentages reflect the varied priorities and concerns people have regarding their health and wellness. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3949387c-99b0-45be-8bb2-809630265f8a/Supplements+%284%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Factors Influencing Supplement Choices The survey reveals that the most common method for choosing supplements is personal research (66%), indicating that many people prefer to rely on their own investigation through online articles and reviews. Brand reputation is also important, with 49% of respondents considering it. Both advice from healthcare professionals and recommendations from friends or family influence 46% of respondents each. Social media influencers play a role for 36% of respondents, while advertisements are the least influential, guiding 26% of them. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7da2a28e-c0fd-420c-b429-256df0190514/Supplements+%285%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Where Consumers Prefer to Purchase Their Supplements Here's an overview of where people prefer to buy their supplements: The most popular choice is online retailers (65%), showcasing the growing trend toward the convenience and variety of online shopping. Pharmacies come in next, with 51% of respondents purchasing their supplements there, indicating trust in these traditional outlets. Health food stores are frequented by 45% of respondents, reflecting a strong interest in specialised health-focused environments. Additionally, supermarkets and specialty supplement stores are chosen by 37% and 34% of respondents, respectively, highlighting the diverse range of places people rely on for their supplement needs. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8c291d10-c6f0-4e8e-95e2-a2ac1a2d561d/Supplements+%286%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Supplements for Skin Health The survey results indicate that Vitamin C is the most commonly used supplement for skin health, with 52% of consumers selecting it. Collagen follows closely behind with 48% participants using it. Vitamin E is also popular, chosen by 39% individuals. Hyaluronic acid is used by 33% respondents, while Zinc is taken by 23% Additionally, 22% participants indicated that they do not use any supplements for skin health. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a49e1511-fa28-4d78-889b-5aaeba758b25/Supplements+%287%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Supplements for Hair Health The data indicates that Vitamin D is the most popular supplement for hair health, with 47% of respondents using it. Biotin follows with 38% of participants selecting it, while Collagen is taken by 36%. Vitamin E is used by 27% of respondents, and Omega-3 fatty acids are chosen by 22%. Additionally, 21% of participants reported that they do not use any supplements for hair health. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e80f1cc1-c856-481a-93f6-7d86852ecc51/Supplements+%288%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Supplements for Nail Health Our survey reveals that Vitamin D is the leading choice for promoting nail health, with 38% of respondents incorporating it into their routine. Calcium is also a popular option, used by 35% of participants. Vitamin B12 follows with 33%, while Collagen is selected by 30%. Biotin is taken by 28% of respondents. Additionally, 28% of participants indicated that they do not use any supplements specifically for nail health. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8308ae34-8f6f-40ff-a788-09a537323c20/Supplements+%289%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Satisfaction with Supplement Results When evaluating satisfaction with their supplements, 41% reported feeling neutral about the results. 30% expressed satisfaction with their supplements, while 10% indicated that they are very satisfied with the outcomes. On the other end of the spectrum, 6% of participants felt dissatisfied or very dissatisfied with their supplements. Specifically, 2% were very dissatisfied, and 4% were dissatisfied. This distribution suggests that while a significant portion of users are content with their supplements, a small percentage are not experiencing the desired results. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2bda9bd4-c7fe-4c0d-abac-e6a899d58e92/Supplements+%2810%29.png Shared Insights - Beauty Boosts and Wellness Wonders - Interest in New Beauty and Wellness Supplements The survey reveals growing interest in a variety of new beauty and wellness supplements. New vitamin formulations, such as liposomal vitamins, are the most sought-after, with 81% of respondents expressing interest. Beauty drinks/shots follow closely, with 80% showing enthusiasm for these products. Peptides are also popular, with 76% of participants interested. CBD products capture the interest of 63%, while adaptogens like Ashwagandha and Rhodiola attract 66%. Additionally, 7% of respondents selected any of the them, indicating they are not currently interested in trying new supplements. This data highlights a strong appetite for innovative and diverse options in the beauty and wellness supplement market. https://www.poweredxbeautybuddy.com/blog-shared-insights/hair-removal-survey monthly 0.5 2024-07-17 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ac0892fc-5c85-430a-bc48-4d7010a7a3de/Hair+Removal.png Shared Insights - Smooth Moves: Unveiling the Secrets of Hair Removal Preferences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/de98d807-ca61-49e8-afdd-45f7aa4c5c48/PX+Beauty+Buddy+Website+Shaving.png Shared Insights - Smooth Moves: Unveiling the Secrets of Hair Removal Preferences The Power of Preferences: Shaping the Industry By understanding these desires, brands are constantly innovating. This survey highlights trends like: The Rise of Eco-Friendly Options: As consumers become more health-conscious, the demand for natural and organic products is soaring. The At-Home Revolution: Convenience reigns supreme! User-friendly DIY devices are becoming increasingly popular. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e3f3a487-3e13-45be-a9c2-a437ebda06b7/Hair+Removal.png Shared Insights - Smooth Moves: Unveiling the Secrets of Hair Removal Preferences - Frequency of Body Hair Removal Now, let's talk about how often our Beauty Squad keep things smooth! The Weekly Grind - The majority of participants (65%) tackle hair removal on a weekly basis. Seems like a routine most of them are comfortable with! Daily Devotion - For 18% of respondents, daily hair removal is the way to go. Dedication! The Bi-Weekly Buff - Every two weeks is enough for 7% of participants. Maybe they have slower hair growth or just prefer a less frequent routine. The Monthly Maintenance - Monthly hair removal works for 8%. Everyone has their own sweet spot! The Occasional Smoother - Finally, 2% of participants remove hair only occasionally. Perhaps preferring a more natural look. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f1d5dc83-b0e1-4bc9-ab13-ef8b03790430/Hair+Removal+%282%29.png Shared Insights - Smooth Moves: Unveiling the Secrets of Hair Removal Preferences - Body Hair Removal Areas We asked about hair removal routines for specifc areas and here's what we learned! Smoother legs and underarms were clear favorites, with a whopping 98% and 97% of participants saying they tackle hair removal in these areas. Following closely behind was the bikini area, with 94% of respondents keeping things smooth there too. Facial hair removal came in at a steady 56%, showing it's a popular practice for many. Finally, arm hair removal came in at 49%, suggesting it's a more personal choice. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/75b7dfd6-841a-45ca-8ed8-55f3240b49db/Hair+Removal+%283%29.png Shared Insights - Smooth Moves: Unveiling the Secrets of Hair Removal Preferences - Methods When asked about go-to hair removal methods, here's the scoop! Shaving reigned supreme, with a massive 95% of participants reaching for their razors. It seems like a quick and classic choice for many. Waxing and tweezing were neck and neck in popularity, with 52% of respondents choosing each method. Some prefer a more long-lasting approach while others like the quick on the spot option! Depilatory creams also saw some love, with 37% of participants opting for this convenient option. Laser hair removal and threading were chosen by a smaller group, at 20% and 19% respectively. These methods might be a bit more of an investment, but they offer longer-term results. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/282e3131-b83e-4293-a62b-0c99fb5baf51/Hair+Removal+%284%29.png Shared Insights - Smooth Moves: Unveiling the Secrets of Hair Removal Preferences - Reasons Now, let's dig into why you choose the methods you do! Convenience is King (or Queen)! A whopping 75% of participants said it's a major factor in their hair removal routine. We get it, gotta keep things quick and easy! Long-Lasting Smoothness Matters! Around 55% crave those long-lasting results, so it makes sense they might choose methods that keep things smooth for longer. Ouch-Less Wins! For about 51% of participants, minimising pain is a big deal. Totally understandable, nobody wants unnecessary discomfort! Cost Counts! Around 37% consider cost when choosing a hair removal method. Budget-friendly options are always a win! Friends Don't Let Friends Have Hairy Dilemmas! About 21% of participants said recommendations from others influence their choice. Sharing is caring, after all! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d29cbfef-be88-4f5e-bd04-8743c88c0c5a/Hair+Removal+%285%29.png Shared Insights - Smooth Moves: Unveiling the Secrets of Hair Removal Preferences - Side Effects We are getting smooth, but what about side effects? Here's what our survey uncovered: Ingrown Hairs: The Top Thorn Ingrown hairs were the most common woe, affecting over half (51%) of participants. Ouch! Cuts and Irritation: Not So Smooth Sailing Closely behind, affecting 36% and 41% of respondents respectively. Maybe a gentler approach is needed? Burns and Allergies: Less Common, But Important Burns were experienced by about 15% of participants and allergic reactions affected a smaller group (2%). The Smooth Operator Club The good news? A cool 32% of participants reported experiencing no side effects from their hair removal routines. Lucky ducks! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ec6b3fc8-088a-4001-8e6d-97160b6f4150/Hair+Removal+%286%29.png Shared Insights - Smooth Moves: Unveiling the Secrets of Hair Removal Preferences - Technologies or products Now let's see what the latest and greatest buzz is in the hair removal world! Shining a Light on IPL and At-Home Lasers A whopping 62% of are aware of Intense Pulsed Light (IP) technology and 61% have heard of at-home laser devices. These options offer longer-lasting results, so it's no surprise they're garnering more attention! Sharper Tools: New Epilators Nearly half (44%) of participants recognised new types of epilators. Maybe these advancements are making this method more tempting? Going Green: Natural Solutions Around a third (33%) of you are familiar with organic or natural hair removal products. It seems like sustainability is making its way into hair removal routines too! Not All Smooth Sailing Finally, 23% of participants weren't aware of any new technologies or products. Hey, there's always something new to learn! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/69b2b231-c452-4de2-afc2-1fb1343985ef/Hair+Removal+%287%29.png Shared Insights - Smooth Moves: Unveiling the Secrets of Hair Removal Preferences - Willingness to Invest We also asked about how they feel about paying for the latest and greatest hair removal tech. Here's the breakdown: Smooth Operator Superfans A fantastic 69% of participants said they'd be happy to pay a premium for new technologies that promise even better results. Sounds like they want the results and are willing to pay for it. Open to Smooth Options Around 21% of participants said they'd be somewhat willing to invest in these advancements. Keeping an Open Mind A smaller group (8%) remained neutral on the matter. Perhaps they're waiting to see what these new technologies offer before deciding. Budget-Conscious Smoothness Only 2% of respondents reported not being very willing to pay extra for new options. Totally understandable, everyone has a budget to consider! https://www.poweredxbeautybuddy.com/blog-shared-insights/hydration-survey monthly 0.5 2024-06-24 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b2db5840-5181-49fd-95c5-4ecb03a99106/Hydration1.png Shared Insights - Quenching the Thirst: Exploring Daily Hydration Habits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1a1df318-21e6-4e5d-a53a-172a88424fab/Hydration.png Shared Insights - Quenching the Thirst: Exploring Daily Hydration Habits - Hydration Awareness In a recent survey of 225 adults, we found that a significant portion of the population struggles with daily hydration. Out of those surveyed, 34% believe they drink enough water most of the time, while other 34% admit to not drinking enough. Additionally, 16% feel they drink more or less the right amount, 12% confidently say they do drink enough, and 4% acknowledge they do not. These results highlight the need for increased awareness and better hydration practices among the population. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0fb5e7b7-e38c-4c0d-9337-5ae332cd7c32/Hydration.png Shared Insights - Quenching the Thirst: Exploring Daily Hydration Habits - Water intake The responses reveal diverse hydration practices among the population. Of those surveyed, 20% drink only 1-2 glasses of water per day, 34% consume 3-4 glasses, 32% drink 5-6 glasses, and 13% have 7 or more glasses daily. Additionally, 2% of respondents reported not drinking any water at all. These findings underscore the importance of promoting adequate daily water intake for better health and hydration. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1b938f0a-b8a1-4077-8f59-c48eeafd0c4e/Hydration+%283%29.png Shared Insights - Quenching the Thirst: Exploring Daily Hydration Habits - Supplements We explored the use of daily supplements for health maintenance and improvement. The responses indicate a range of habits and attitudes towards supplementation. Of those surveyed, 32% take supplements every day, 19% take them most days, and 18% try but often forget. Additionally, 22% have thought about taking supplements but haven't started, 7% do not take supplements at all, and 2% explicitly do not like taking supplements. These results highlight the varying degrees of commitment and interest in supplement use among the population. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/4c01262c-b52a-4d55-bfaa-da374b9a5f7a/Hydration+%284%29.png Shared Insights - Quenching the Thirst: Exploring Daily Hydration Habits - Supplements Consumption Among those surveyed, 32% indicated they do not currently take any supplements. Probiotics were popular, with 31% of respondents incorporating them into their daily regimen. Additionally, 30% reported using natural supplements like Ashwagandha, Turmeric, and Lion's Mane for various health benefits. Hydration powders, tablets, chews, or sprays were chosen by 24% of participants. Electrolyte drinks followed closely behind at 19%, suggesting a preference for targeted hydration solutions, particularly among active individuals. Lastly, 15% of respondents favoured infused drinks, indicating a growing interest in beverages that combine hydration with additional functional benefits. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/83f00aff-3aa5-4d05-a806-6b2ac35a6f26/Hydration+%285%29.png Shared Insights - Quenching the Thirst: Exploring Daily Hydration Habits - Hydration Habits We examined the hydration habits integrated into daily routines, considering various practices individuals have adopted. A significant 64% of respondents reported carrying reusable water bottles to ensure convenient access to hydration throughout the day. Starting the day with water was another prevalent habit, noted by 47% of participants, emphasizing the importance of beginning each day hydrated. Additionally, 43% mentioned adding flavours to their water, enhancing their drinking experience and encouraging regular hydration. Tracking water intake was cited by 24% of respondents as a method to monitor and meet daily hydration goals effectively. Moreover, 24% incorporate hydration products like powders or drinks into their routines, suggesting a proactive approach to maintaining optimal hydration levels, particularly during active periods or illness. A smaller percentage, 6%, indicated they have not yet implemented specific hydration habits. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/731facbe-e78d-4a60-a430-13dd3ea85cbc/Hydration+%286%29.png Shared Insights - Quenching the Thirst: Exploring Daily Hydration Habits - Motivations We discovered the key motivations driving individuals to prioritize hydration in their daily routines Skin health emerged as the most compelling motivator, with an overwhelming 88% of respondents recognizing hydration's critical role in maintaining healthy and radiant skin. Improved energy levels were also a significant factor, motivating 69% of participants. Mental clarity and focus followed closely, with 62% attributing hydration to sharper cognitive function and concentration. Physical performance was another prominent motivator, influencing 56% of individuals. Weight management also played a role, with 53%. Additionally, 31% cited medical reasons https://www.poweredxbeautybuddy.com/blog-shared-insights/spf-products-survey monthly 0.5 2024-06-17 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9649e14c-b206-4e30-a5c2-a255a09d47a2/SPF-Survey.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fe30f5b4-d59b-4639-9467-cf06ed867621/SPF.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - Reasons for SPF Product Usage According to the survey on what influences the decision to use SPF products, concerns about skin damage from UV rays are the primary factor, influencing 80% of respondents. The frequency of sun exposure is the second most significant factor, affecting 55% of participants. Recommendations from dermatologists or skincare experts influence 54%, while 37% are influenced by product recommendations from friends and family. These results underscore the importance of health concerns and professional advice in motivating SPF product usage. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/95de60d7-ce24-4751-94a9-8fcd2fc6e416/SPF+%282%29.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - Methods of SPF Application Preferences Participants showed varied preferences in how they apply SPF products. The majority, constituting approximately 69% of respondents, apply SPF exclusively to exposed skin such as the face and arms. Conversely, a smaller proportion, accounting for around 23% of participants, opt to apply SPF all over their body, including covered areas beneath clothing. Only a minority, representing approximately 8% of respondents, restrict SPF application solely to when they are going outdoors. These findings illustrate diverse habits in SPF application, reflecting individual preferences and practices in sun protection. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3e13285e-48ea-47a4-a185-57ffff38e031/SPF+%283%29.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - Influential Factors in SPF Product Choice SPF level is the main factor affecting the choice of SPF products, it influenced 85% of respondents. 64% of participants find texture and consistency crucial. Brand reputation and ingredients each have an influence of 54% while dermatologist recommendations and pricing are considerations for 43% of respondents, These findings demonstrate how important product feel, brand and ingredient trust, and SPF performance are when selecting SPF products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/aa383981-ef25-4fa9-a147-4933fd560bda/SPF+%284%29.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - SPF Level Participants exhibited varied preferences for SPF levels. Approximately 7% of respondents typically look for SPF 15, while around 34% opt for SPF 30. Similarly, approximately 33% of participants typically seek SPF 50, and approximately 26% prefer SPF 50+. These results indicate diverse preferences in SPF levels among respondents, suggesting a range of considerations such as sun exposure intensity and personal sun protection needs. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bda3dd70-93c2-40d2-85d8-9151d5f79ecf/SPF+%285%29.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - Formulations Participants' choices for SPF product formulations differed. About 77% of respondents said they preferred lotion or cream formulations. On the other hand, a smaller percentage of participants, roughly 12%, select spray formulations. While gel formulations are favoured by about 6% of respondents. Additionally, stick and powder formulations are the least popular, selected by around 4% and 1% of participants, respectively. These results demonstrate the respondents' preference for cream or lotion formulations, but they also show some variation in their tastes for other formulations, such sprays and gels. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2f33a856-28e9-4f4c-9e39-a19e793916d7/SPF+%286%29.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - Monthly Spend The amount that individuals were willing to spend each month on SPF creams ranged. 6% of Beauty Buddies surveyed are ready to pay less than €10. The majority of respondents—roughly 35%—say they would be ready to spend between €10 and €20. Likewise, 33% of participants are prepared to pay between €20 - €30. Furthermore, 20% of respondents said they would be prepared to pay between €30 and €50, while 6% said they would be willing to spend more than €50. These results show that respondents had a variety of budget choices for SPF products, which reflects varying priorities and cost concerns. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b5a07827-eddc-44b0-8d56-3f8155c6b589/SPF+%287%29.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - Where to buy Regarding where they often buy SPF products, individuals' choices differed. About 38% of respondents, usually buy SPF products from niche cosmetic retailers like Sephora. Similar to this, about 34% of participants typically purchase SPF products from pharmacies or drugstores. Furthermore, 15% of participants often buy SPF products online from websites belonging to brands or platforms like Amazon, whereas 13% typically buy them from supermarkets. These findings illustrate diverse shopping preferences for SPF products among respondents, reflecting a range of convenience, accessibility, and brand loyalty factors. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a69693d4-aa55-49f0-bd63-0267f0c1dfd2/SPF+%288%29.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3acf5ffa-7b3a-4c5f-bef3-c3877089db2a/SPF+%281%29.png Shared Insights - Shining Light on SPF: Consumer Preferences in Sun Protection - Favourite brands According to our survey, respondents have clear preferences for their favourite SPF product brands. La Roche-Posay emerged as the top favourite, being the preferred brand for the majority of participants. Garnier secured the second spot, indicating strong popularity among users. Nivea and Vichy both ranked third, showing a tie in their favourability. These results highlight the trust and satisfaction that consumers have with these brands when it comes to sun protection products. https://www.poweredxbeautybuddy.com/blog-shared-insights/concealers-insights monthly 0.5 2024-06-24 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/01e70b10-58de-41bb-927e-12f8ba185e38/Concealers-+Survey+Blog.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b7b6cf6e-5b9b-4144-b87a-6f607d2861c5/PXBB+Concealer.jpg Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? What sets concealers apart from other complexion products is their versatility in addressing a wide range of skincare concerns. From under-eye circles and puffiness to acne scars and hyperpigmentation, there's a concealer formulated to tackle virtually every skin issue. Brands have responded to the diverse needs of consumers by developing specialised concealers tailored to specific concerns, such as hydrating formulas for dry skin, long-wearing options for oily skin and color-correcting palettes for complexions with multiple concerns. The makeup industry thrives on innovation, and concealers are no exception. Over the years, we've witnessed a surge in groundbreaking formulations, applicators, and packaging designs aimed at revolutionising the concealer game. From cushion compacts and doe-foot applicators to airbrush sprays and stick formats, brands are constantly pushing the boundaries of what concealers can achieve. This spirit of innovation not only enhances the user experience but also fosters inclusivity by catering to a diverse range of skin tones, types, and preferences. One of the most significant advancements in the world of concealers is the expansion of shade ranges to be more inclusive. Gone are the days when finding a concealer that matched your skin tone was like searching for a needle in a haystack. Today, brands are prioritising shade diversity, offering extensive ranges that cater to fair, medium, deep and rich skin tones. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1a07d49a-b6d8-474e-a864-98b8895e25ac/Concealer.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Frequency of use A significant number, 69%, of our survey participants use concealer on a daily basis, showcasing its integral role in their everyday makeup routines. While 23% indicated using concealer several times a week, emphasising its frequent incorporation into their beauty regimens. A smaller yet notable 7% reported using concealer occasionally. Interestingly, only 1% admitted to rarely using concealer, suggesting that it remains a staple product for the vast majority of participants. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/acf1cb25-fe99-4d9a-81f4-e25384aeee48/Concealer+%282%29.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Motivations The primary motivations for using concealer varied. Beauty Buddies were asked to select all relevant answers. Over 80% use concealer to brighten the under-eye area and to cover dark circles under the eyes. Around 64% cited correcting skin discoloration (e.g., redness, hyperpigmentation) as their main reason for using concealer, while 56% use it to hide blemishes/acne. Additionally, 44% mentioned using concealer for contouring and highlighting purposes. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/752e305e-5830-419a-a977-51917c0ec64c/Concealer+Formulas.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Formulas When asked to select the concealer formulas that they use the majority, 67%, selected liquid concealer, appreciating its versatility and seamless blending. Around 17% expressed a preference for cream concealer, valuing its hydrating properties and buildable coverage. 11% opted for stick concealer, citing its convenience and ease of application. A smaller number, 4%, favour concealers such as colour-correcting shades like green, peach and lavender, for targeted correction of specific skin concerns. Interestingly, less than 1% indicated a preference for powder concealer. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/59aefa9d-6316-43b9-905a-507176c7ce82/Concealer+%284%29.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Application When asked their preferred method of application almost half, 49%, favour using a beauty blender or sponge, loving its ability to seamlessly blend concealer for a flawless finish. Around 29% preferred applying concealer with their fingers, appreciating the warmth of the skin for effortless blending. A smaller amount, 22% indicated a preference for using a makeup brush, highlighting its precision and control in application. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/96572a86-a86d-4fcc-91dc-626c5e3cbf3a/Concealer+%285%29.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Key Influence When asked what they were looking for from their ideal concealer 67% identified coverage as the most crucial factor. They prioritised the ability of the concealer to effectively camouflage imperfections and provide a flawless complexion. Around 15% cited shade range as the primary consideration, emphasising the importance of finding a shade that matches their skin tone perfectly. Additionally, 10% prioritised longevity, seeking concealers that offer long-lasting wear throughout the day. A smaller yet noteworthy 6% indicated ingredients as their top concern, preferring concealers formulated with clean and skin-friendly ingredients. And finally, less than 2% considered price and brand reputation as the most important factors when making their concealer purchasing decision. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ed342c12-7af0-4135-949a-771b53c07078/Concealer+%286%29.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Shade Selection Determining the right shade of concealer for one's skin tone is a process that varies among individuals, as evidenced by responses from the participants. 41% of respondents rely on trial and error, experimenting with different shades until finding the perfect match. Around 24% opt to match their concealer shade to their foundation shade, ensuring seamless blending and cohesion in their makeup look. While a further 24% use online shade-matching tools, leveraging technology to find their ideal concealer shade from the comfort of their homes. A smaller yet significant 11% seek advice from beauty professionals, valuing their expertise and guidance in selecting the perfect concealer shade. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/32db581d-6873-4614-9e4f-e780e9e26cf1/Concealer+%287%29.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Coverage Preferences 37% indicated a preference for medium coverage, seeking a balance between concealing imperfections and maintaining a natural-looking finish. 33% opt for buildable coverage, appreciating the flexibility to customise coverage according to their specific needs. 23% prefer full coverage, prioritising a concealer that can effectively camouflage even the most stubborn imperfections. While 7% prefer sheer coverage, aiming for a lightweight and breathable finish. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5a93403a-d76f-45e6-8d04-a4b5721769a3/Concealer+%288%29.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Setting Concealer Setting concealer is a crucial step in many makeup routines. 53% use translucent setting powder, valuing its ability to lock in concealer without altering its shade. Around 15% opt for pressed powder, appreciating its convenience and portability for on-the-go touch-ups. Similarly, 15% use setting spray to set their concealer, ensuring longevity and a dewy finish. 9% prefer tinted setting powder, adding a hint of colour while setting their concealer. Interestingly, around 8% of respondents indicated that they don't set their concealer at all https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/21e601c0-7988-4fd5-8956-dabe49e35aac/Concealer.png Shared Insights - Conceal and Reveal: What Beauty Consumers Really Think? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-shared-insights/eyebrow-insights monthly 0.5 2024-05-24 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/28657df2-bea9-4c2a-8f8c-7d17acc6faaa/Eyebrow+Insights.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e7568bf5-aecf-4d94-973f-2acdf1d45740/eyebrow.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Importance of Eyebrow Grooming A significant majority of respondents consider eyebrow grooming to be an essential component of their overall beauty routine. An impressive 66% rated it as extremely important, with an additional 25% considering it very important. Only 7%, deemed it moderately important, while just 2% rated it as slightly important. These results emphasise how important eyebrow maintenance is for improving one's overall look and self-esteem. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3fe4d253-69a2-41d6-8534-55a2eed43c89/eyebrow.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Frequency of Eyebrow Grooming Eyebrow grooming frequency varies among respondents, with the majority demonstrating consistent upkeep. A substantial 45% reported grooming their eyebrows daily, indicating a dedication to maintaining their desired look. Additionally, 27% groom their eyebrows a few times a week, while 17% do so on a weekly basis. 9% groom their eyebrows monthly, suggesting a more occasional approach to maintenance. Only 2% of respondents reported rarely grooming their eyebrows. These findings highlight the diverse grooming habits of beauty enthusiasts and the importance placed on regular eyebrow upkeep. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ddc96bf2-354d-4dd5-8dec-111c9b3bdc39/eyebrow+%282%29.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Product Preferences After analysing the responses from our Beauty Buddy survey, it's evident that eyebrow pencils are the most popular choice among respondents, with a significant 82% using them in their grooming routine. Following closely behind are eyebrow gels, used by 75% of participants, indicating their preference for achieving a defined and polished look. Eyebrow mascara also proves to be a popular option, with 63% incorporating it into their regimen. Eyebrow powder and pomade are used by 46% and 41% of participants respectively. Eyebrow stencils, although less commonly used, are still chosen by a quarter of those surveyed, showcasing the diversity in grooming products used. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/22d3cd26-db97-457b-a6e2-8f002043bf16/eyebrow+%283%29.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Grooming Tools It's clear that tweezers reign supreme as the go-to tool for eyebrow grooming, with a notable 88% of respondents relying on them for precision shaping. The combination of eyebrow brush and spoolie, used by 71% of participants to blend and tame eyebrow products for a polished finish, comes a close second. The angled eyebrow brush also holds a significant presence, with 61% of respondents incorporating it into their grooming routine for precise application of products. While eyebrow scissors and trimmers are slightly less used, at 47% and 40% respectively, they still play a crucial role in maintaining eyebrow shape and length. Eyebrow razors are chosen by a notable 33% of Beauty Buddies, showcasing the variety of grooming techniques and tools used to tame and shape brows within our community. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/420aa07a-bcef-4863-97da-766d8a763d1e/eyebrow+%284%29.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Grooming Tool Replacement A large number of participants place a high priority on maintaining their eyebrow grooming supplies on a regular basis. Considerably 41% said they swap out their tools every few months to maintain optimal cleanliness and performance. In addition, 19% choose monthly replacements, demonstrating a dedication to sustaining the best possible grooming outcomes. For some, a yearly renewal suffices, as indicated by 17% of respondents. However, a notable 12% admit to replacing tools only upon breakage, underscoring the importance of durability. Lastly, 11% reported infrequent tool replacement. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/78d82e46-c360-4b29-91f7-01d1e1424b04/eyebrow+%285%29.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Time Investment It's clear that the majority of respondents give their eyebrow grooming regimen a moderate amount of time. A significant 46% of those surveyed said they spent 5-10 minutes, demonstrating efficiency without compromising quality. Additionally, 20% indicated they invest less than 5 minutes, demonstrating a swift yet effective approach. For some, a slightly longer timeframe is preferred, with 18% spending between 10-15 minutes and 11% dedicating 15-20 minutes to their routine. A minority of respondents, 5%, allocate more than 20 minutes, indicating a meticulous and detailed approach. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/63648425-58a3-421a-a2a3-64dcaee604da/eyebrow+%286%29.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Professional Services Through our analysis of responses from the Beauty Buddy survey, a clear trend emerges regarding the use of professional eyebrow grooming services among participants. 43% of respondents opt for occasional visits to professionals, seeking their expertise for eyebrow maintenance. Around 33% choose to exclusively manage their grooming at home, while 24% maintain a regular schedule of visits to professionals for eyebrow grooming. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a17c76ba-42ba-4ccc-9077-fad0a8575730/eyebrow+%287%29.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Eyebrow Treatments The use of expert eyebrow treatments is visible among survey participants in a number of different ways. Eyebrow threading is the most popular service, 55% of people have had it done. Followed closely by Eyebrow Waxing and Eyebrow Tinting both at 54%. Only 16% of Beauty Buddies had eyebrow lamination procedures done. The semi-permanent eyebrow microblading treatment has been completed by around 14% of the participants. These figures show how many different professional eyebrow procedures beauty enthusiasts seek out to ensure they get the appearance they want. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8c2b90c7-f192-4e47-9cbc-2309d1c5e36b/eyebrow+%288%29.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Future Considerations Looking ahead, a significant portion of respondents express interest in various eyebrow treatments. 65% would consider eyebrow tinting, making it the most sought-after treatment. 63% are open to eyebrow threading, while 57% would consider eyebrow waxing in the future. Additionally, 54% show interest in eyebrow lamination, while around 51% express potential interest in eyebrow microblading. It's worth noting that a small percentage, roughly 9%, indicate they would not consider any of these treatments. These insights underscore the diverse preferences and potential future pursuits of beauty consumers in their quest for well-groomed eyebrows. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3543dbec-8c7b-4d74-933b-6ab7f9bb065b/eyebrow+%289%29.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ddeb0329-b020-4ac0-8499-9a690422ce91/eyebrow+%2810%29.png Shared Insights - Brow Beauty Insights: The Secrets of Perfect Eyebrows - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-shared-insights/nighttime-skincare monthly 0.5 2024-04-02 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a2749f72-7355-46d4-8ada-482ebdc29d29/Nighttime.png Shared Insights - Exploring Nighttime Beauty Rituals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712071941587-SKVVEVVXGA607PCFGLBC/night.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712071941473-XAQHOZUEVNVF6PTN08ST/night+%282%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072160070-Z1DVI331AVUWS5GCJWDE/night+%284%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072160282-PH5B6MDZR2JF59IESZSA/night+%283%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072203503-UHRUR44U0CBUXNU2SZM7/night+%285%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072203262-RGBP5LMRAO4ZV27LX360/night+%286%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072229709-WFLKL1VS4G4L7KGKQZM9/night+%288%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072229919-GRMZHL4YH65ITUZYXCVW/night+%287%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072414348-FAUTOANUQDGPXN46JATR/night+%2811%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072414169-G7384T7JJLQB911886F2/night+%2812%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072471979-5PJXBZJ9JYUDTQNDKFES/night+%2814%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072472095-9BVARUZGQRE7Y916J4DV/night+%2813%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072539307-DX9R0T62OEF5EVU05YR2/night+%2815%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072539109-413ATB0ZN7QLSIIGV8BT/night+%2816%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072745362-P2HBS2U6KL68E4UJTGIG/night+%2818%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1712072745648-TTZ1DTONFBMWXMWCVBZG/night+%2817%29.png Shared Insights - Exploring Nighttime Beauty Rituals https://www.poweredxbeautybuddy.com/blog-shared-insights/exploring-mascaras monthly 0.5 2024-04-11 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/eec24c0a-800a-4911-a846-c3cd650572c4/Mascaras+survey+%282%29.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f04bd8c5-f7b4-4905-a906-0405ab84fd03/mascara.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Reasons for wearing Mascara The primary motivation for wearing mascara appears to be enhancing overall appearance. The majority of participants, 62%, selected this reason. Following closely behind, 39% of respondants indicated that they wear mascara to define their eyes, while 24% reported wearing mascara to make their eyes appear larger. 13% of participants are using mascara to darken their lashes. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1710439313964-IK2FYU0X3HAQWEU24HAO/mascara+%284%29.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Formulas The preference for mascara formulas, as selected by our Beauty Buddies surveyed, shows that 60% of respondents favour the all-in-one formula. Volumising followed at 37%, lengthening was at 32%, curling at 6% and only 1% each for fiber and magnetic mascaras. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1710439350464-3W7QOC762AJNJGY15IHB/mascara+%286%29.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Waterproof? Out of the three options the highest preference was for waterproof mascara. 42% indicated that it was the favoured choice due to it’s long-lasting wear and resistance against to water, sweat and tears. Smudge-proof mascara followed closely behind with 38%. Non-waterproof mascara garnered 20% of the votes. The survey indicated a significant preference for formulas that prioritise easy removal. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1710439400198-80HBTK18LYCHSY1DVGQC/mascara+%288%29.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Qualities and Features When choosing mascara, respondents prioritise qualities such as good results, long-lasting wear and easy application. Additionally, brand reputation, price and cruelty free/vegan friendly options factor into the decision making process. These preferences reflect a diverse range of considerations, covering performance, convenience, brand perception, affordability and ethical values. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1710439431362-WTR2EZYJWAP3FYR04ZUP/mascara+%2810%29.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Brush Type Again our Beauty Buddies are divided between their preferences when it comes to mascara brush/applicator types. The majority, by a small margin favour a thick brush, suggesting they enjoy a voluminous application. At 32% our next favourite is a curved brush followed by 24% who prefer a thin brush. A smaller subset comprising of 15% favoured a comb-like applicator. While 5% of our Beauty Buddies opt for a spherical brush. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1710439460676-1D7TLVLGU7438GF1M119/mascara+%2812%29.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Technique used to apply Mascara Our Beauty Buddies revealed the variety of techniques that they use when it comes to applying their mascara. The most popular method involves wiggling the wand at the roots of the lashes. Next up was the rolling of the wand through the lashes at 29%, while 27% are using a zig-zag motion to apply their mascara. A smaller percentage of our participants opted for blinking onto the wand. (What’s your preferred method?) https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1710439631266-QILW8X8U4JAAB9KLU8I4/mascara+%2814%29.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Eye Makeup Removal The most popular method, chosen by 40% of our participating Beauty Buddies involves using micellar water. It is know for it’s gentle yet effective makeup removal properties. Following in a very close second at 39%, makeup remover products. Additionally, 21% opt for a cleansing oil which can effectively dissolve and lift away mascara without the harsh rubbing. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1710439663145-538BQ1S058HN1J96ADLY/mascara+%2816%29.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Mascara Primers Our beauty Buddies exhibit diverse practices regarding the use of mascara primers or lash bases to enhance mascara performance or longevity. 32% only using these products occasionally. Meanwhile 26% stated that they use primers or lash bases regularly. On the contrary, 23% don’t use these products are all and probably more notably, 19% expressed that they were not familiar with these products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1710439703048-PW6028ZJ1IRIDHWQW3I0/mascara+%2818%29.png Shared Insights - The Magic Wands of Makeup: Exploring the World of Mascaras - Time to replace your Mascara When we take a look at how often our Beauty Squad replaces their mascaras the varying frequencies are eye-watering. Typically, the majority surveyed replace their mascara every 3-4 month. More often still, 31% replace their mascara every 1-2 months. 16% replace it every 5-6 months, 15% actually just wait until it dries out or shows signs of expiration. Only a very small amount indicated that they replace their mascara once a year or less. https://www.poweredxbeautybuddy.com/blog-shared-insights/glowing-insights monthly 0.5 2024-06-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8c2b70f5-1982-4bc9-a839-cb7681ff5220/PXBB+Consumer+Survey+-+Tanning+Products.png Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d7a84d48-b1f1-464c-9641-805ed3879ee9/PXBB+Consumer+Survey+-+Tanning+Products+3.jpg Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning In a crowded marketplace, product differentiation is key to standing out and capturing consumers' attention. When developing self-tanning products, brands are focusing on innovation, quality, and efficacy to set their product apart from competitors. They incorporate unique ingredients, such as hydrating agents, anti-aging properties, or skin-nourishing vitamins, to enhance the overall user experience and deliver added value. Tanning products are available in numerous types of formulas including lotions, mousses, sprays and wipes. Catering to diverse consumer preferences and needs. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1a17e308-11fe-4118-83d1-bb90c771577d/Tan+-+Beauty+Buddies.jpg Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning By analysing the responses from our participatns, we gained invaluable insights into the nuanced preferences and behaviours of consumers in the self-tanning market. Armed with this data, brands can tailor their marketing strategies to resonate more effectively with target audiences, refine product development initiatives to align with consumer needs and desires, and identify opportunities for innovation and differentiation within this competitive landscape. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1709053929319-1AYCR9HBR421G1ZBLOQ3/tanning+%282%29.png Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning - Frequency of Use Over 30% of our Beauty Squad participants use self-tanning products on a weekly basis. 20% use these products use them at least once a month while over 27% only use them occasionally. 5% use self-tanning products every day, it’s just become another step in their daily routine. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1709053971989-HXBJEO1BSQH6FTY4SDB0/tanning+%284%29.png Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning - Product Types Gradual tanning products emerged as the most popular choice among these consumers, followed closely by self-tanning lotions and mousses. Almost half use self-tanning sprays and self-tanning drops and wipes are also popular. From the survey results it was obviously that our Beauty Squad like to have a selection of product types on hand. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1709054031988-IOSHHFFJH1VHFOUUNWM6/tanning+%286%29.png Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning - Influences 75% emphasised the importance of natural-looking results and an easy application process as their key influences when buying a tanning product. Quick drying was a key consideration, for over half of the survey participants, which is understandable. There is nothing worse then standing in some unnatural stance waiting on your freshly applied tan to dry. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1709054051739-IKBCMAIT76HZC3GZ284B/tanning+%288%29.png Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning - Motivation? The top motivators are looking your best for those “Special Occasions” and to “Boost Self-Confidence”. Over half loved the fact that they can get quick results out of a bottle, with a head to toe tan in no time at all. 45% use tanning products for Aesthetic reasons. Some say they look and feel healthier and more attractive with a tan. One quarter selected “Health Reasons”, which makes total sense. We all know the dangers associated with UV rays and sunbeds. Using a tanning product provides you with the healthy glow while avoiding increased health risks. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1709054084421-PP7H6URO4KNXS8M3T418/tanning+%2810%29.png Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning - Satisfaction! Almost half of the Beauty Squad surveyed expressed that they were “Very Satisfied” or “Satisfied” with their tanning products. However, a significant portion, over 46%, indicated that they were neutral, neither “Satisfied” nor “Dissatisfied”, with their tanning products. Over 4% are “Dissatisfied” consumers. They haven’t found the right product for them. Suggesting room for improvement in product efficacy or improved user experience to better cater to their needs. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1709054147621-ZD5QOKJ07R13N37RZLKP/tanning+%2812%29.png Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning - Willingness to change? Amazingly, an overwhelming majority of 95% participants expressing an intention to change their current self-tanning routine or try new self-tanning products in the near future. This high percentage suggests a strong inclination among these self-tanning consumers to explore alternative products. Driven by a desire for improved results, better experiences and tempted by new innovative products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1709054177566-YUGE7QTJTCKE2Z8H31FG/tanning+%2814%29.png Shared Insights - Glowing Insights: A Deep Dive into Self-Tanning - Discovery So how do consumers discover new self-tanning products and what makes them buy them? Online reviews stand out as the primary influence and Social Media is used by 28% of those surveyed. Recommendations from friends and family also play a significant role with 20% citing this as a way to discover new and trusted products. Meanwhile, influencer recommendations and in-store displays have a comparatively smaller impact, https://www.poweredxbeautybuddy.com/blog-shared-insights/decoding-perfume-preferences monthly 0.5 2024-02-20 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/369397c7-96a2-4744-9a43-ec620afa2f78/Decoding+Perfume+Preferences.png Shared Insights - Decoding Perfume Preferences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021051395-HJI0V3H125ICP7CBB05R/fragrance.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021051199-JUGRY5GON0B9QLPCFVI6/fragrance+%282%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021074258-MN66N6LGP2OT0FZDZRO9/fragrance+%284%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021074366-WG45J6UF6I96P6RPUIPB/fragrance+%283%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021107061-15AOEZNQWQ64Z2RVR5IN/fragrance+%285%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021107011-KYS6PHR15PV0U2YCZ97V/fragrance+%286%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021144011-P7WN26VIOXP1SL1MI0JN/fragrance+%288%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021144146-SICJVMQGYU4L23AGJT8C/fragrance+%287%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021174856-I1UTSEUDT5P4CCLDRHYM/fragrance+%289%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021174751-23BAAY1OH1W1KJHA3BSY/fragrance+%2810%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021206838-U2YB3XVXE00746CJTME8/fragrance+%2812%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021206976-530U8BR7CDDQ40GM5TJI/fragrance+%2811%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021266356-SQH1WUOWCU59A04E5Q61/fragrance+%2813%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708021266226-20OWM5TANK2P6OATER17/fragrance+%2814%29.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708022009677-XWOBOY3GE2L2820Z3B6G/fragrance.png Shared Insights - Decoding Perfume Preferences https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1708022047876-ELKD8UVUY2JOBGFBE5OX/fragrance+%281%29.png Shared Insights - Decoding Perfume Preferences https://www.poweredxbeautybuddy.com/blog-shared-insights/beauty-an-immersive-journey-for-consumers monthly 0.5 2024-02-09 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/274cb51d-617e-41af-af94-925d23ad495f/PX+beauty+Buddy+Lipstick+Virtual+Reality.png Shared Insights - Beauty: An Immersive Journey for Consumers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/82b54c2a-fb38-4772-896b-e9da1a6beb98/PX+Beauty+Buddy+Some+of+our+Squad.png Shared Insights - Beauty: An Immersive Journey for Consumers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-shared-insights/christmas-wishlist monthly 0.5 2024-01-11 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3f1480e9-8e78-4bcf-a60b-da9fb8293afc/Christmas+wishlist+blog.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704916950633-GQXFAOC68NJWIZYIEJBY/wishList.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704916950376-UV2X30PNOIYNTF8XQ5W7/wishList+%282%29.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704971084427-M103FJY4A00KLTVFD997/Beauty+Buddy+Wishlist+Survey+Stats+1.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704916975100-QJZNFXT7WZRXQRAFGXCP/wishList+%283%29.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704917122510-36P3Z9V6WD6VFORT765J/wishList+%287%29.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704917122348-WSNIV5Z4I5K00PT3Q0FE/wishList+%286%29.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704917193659-56X6IUVZJIPPLUAWJEIY/wishList+%289%29.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704917278867-30YFUJNDAVOQ5SZR9QG1/wishList.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704917333418-CUKLKJKCJ9LGJANDZ1QS/wishList+%2810%29.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704917333432-8VHHARUQBPZHZR3NIPSZ/wishList+%2811%29.png Shared Insights - All I Want for Christmas... Beauty and Cosmetics Edition: Unwrapping the Beauty Wish List https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1704917366891-W3QSZM334UFU4B0KAKK5/wishList+%2814%29.png Shared Insights - All I Want for Christmas... 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Makeup Trends https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1690271714232-AHFN33SD2DZAZGOFKP8K/Makeup+Trends+4.png Shared Insights - Makeup Trends https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1691143809878-5J25Z04XU3YAMNHA7YAD/Makeup+Trends+3.png Shared Insights - Makeup Trends https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1690271773330-NJYZ8YBLNGJ4RBY63TKW/Makeup+Trends+5.png Shared Insights - Makeup Trends https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1690271773258-666R9TNGLZJL5GWY0JUS/Makeup+Trends+6.png Shared Insights - Makeup Trends https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1690271972497-EP6Q1ROI2ZDV6QUE2A5O/PXBB+INFOGRAPHICS+BLOG+STATS.png Shared Insights - Makeup Trends https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1690271859343-8VAT4YJP5ZM5KV5Y28TX/Makeup+Trends+7.png Shared Insights - Makeup Trends https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1691143834446-S0BMWL1IZHA02JLCJNPS/Makeup+Trends+9.png Shared Insights - Makeup Trends https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1690275070789-SSAJRUBY8DPUY4P6NVGF/Makeup+Trends+8.png Shared Insights - Makeup Trends https://www.poweredxbeautybuddy.com/blog-shared-insights/survey-international-certifications monthly 0.5 2023-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/eb6880f3-5f3e-4a96-ab0f-f1bc505d959d/International+standard+%281%29.png Shared Insights - International Standard Certifications in the beauty and cosmetics industry. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1688744579306-13UMYE55BXM7YRY89FWU/International+standards+3.png Shared Insights - International Standard Certifications in the beauty and cosmetics industry. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1689761615944-C5YAR6X9X3WDOKO7IUVO/International+standards+4+%282%29.png Shared Insights - International Standard Certifications in the beauty and cosmetics industry. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1688744663644-ZXLJ3SUVXLK3KZYXJA4V/International+standards+5.png Shared Insights - International Standard Certifications in the beauty and cosmetics industry. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1688745011845-AUS4D4ERZVXKUI9OBCWW/International+standards++6.png Shared Insights - International Standard Certifications in the beauty and cosmetics industry. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1688744716191-OJIWRKEPAOZIQADY1N8Y/International+standards+8.png Shared Insights - International Standard Certifications in the beauty and cosmetics industry. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1688744716212-FQKTD06GRELELB69ZQ3F/Skincare+Ingredients+7.png Shared Insights - International Standard Certifications in the beauty and cosmetics industry. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1689074738786-BL122COR5TTT3SYIA9BP/International+standards+10+%281%29.png Shared Insights - International Standard Certifications in the beauty and cosmetics industry. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1689074707871-KTVSFUBH488I433XV6Q4/International+standards+9.png Shared Insights - International Standard Certifications in the beauty and cosmetics industry. https://www.poweredxbeautybuddy.com/blog-shared-insights/survey-consumer-using-spf-why-how-when monthly 0.5 2023-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f9887748-291b-4255-bbf7-2b4b05161d0e/PXBB+-+Website+Blog+Main+Image+Powered+X+Beauty+Buddy+%281%29.png Shared Insights - SPF - YEAH OR NAY? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1687254879938-D68MZTN7U57LW187JOMI/PXBB+INFOGRAPHICS+BLOG+STATS.png Shared Insights - SPF - YEAH OR NAY? https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1687254896002-HRGBE54HB8HRJYDM4NJY/PXBB+INFOGRAPHICS+BLOG+STATS+%288%29.png Shared Insights - SPF - YEAH OR NAY? https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1687254929421-01FDCED63CBRKSZTQH1M/PXBB+INFOGRAPHICS+BLOG+STATS+%282%29.png Shared Insights - SPF - YEAH OR NAY? https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1687254956167-A6OXM86RAJFY0H9UULOH/PXBB+INFOGRAPHICS+BLOG+STATS+%283%29.png Shared Insights - SPF - YEAH OR NAY? https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1687255001601-O73CGKV3LQNEATI6MNH1/PXBB+INFOGRAPHICS+BLOG+STATS+%285%29.png Shared Insights - SPF - YEAH OR NAY? https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1687255001570-WHK09S1GLSLLV9GDKWXB/PXBB+INFOGRAPHICS+BLOG+STATS+%284%29.png Shared Insights - SPF - YEAH OR NAY? https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1687255090945-67K0SN3IQ3D4Y278SX8W/PXBB+INFOGRAPHICS+BLOG+STATS+%287%29.png Shared Insights - SPF - YEAH OR NAY? https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1687255091096-ABGN0TXAZM9JXJPEJ4CC/PXBB+INFOGRAPHICS+BLOG+STATS+%286%29.png Shared Insights - SPF - YEAH OR NAY? https://www.poweredxbeautybuddy.com/blog-shared-insights/survey-consumer-purchasing-habits-makeup-products monthly 0.5 2023-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e6e8b201-ca4f-47c7-88f1-1b6a7215b4af/PXBB+-+Website+Blog+Main+Image+Powered+X+Beauty+Buddy+Survey+%282%29.png Shared Insights - PURCHASING HABITS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683744754422-GFBITB8NW49MAZBGOBKX/PXBB+Website+-+Survey+-+Makeup+0523+1.png Shared Insights - PURCHASING HABITS - Consumer Survey SHOPPING: While purchasing more products online now than one year ago 75% say that they spend similar amounts, on makeup products, online and in-store. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683745111547-S6NZ2NF1A0DEKQDQGD5C/PXBB+Website+-+Survey+-+Makeup+0523+2.png Shared Insights - PURCHASING HABITS - SHOPPING: This graph represents the channels used by our community of beauty lovers to shop for makeup products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683745233920-HWFVFSR6OT35M9X3LE0X/PXBB+Website+-+Survey+-+Makeup+0523+3.png Shared Insights - PURCHASING HABITS - REGULAR PURCHASES 61% buy new makeup products at least every month https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683745247101-MGI4BMZ1FK3MA5TMEM36/PXBB+Website+-+Survey+-+Makeup+0523+4.png Shared Insights - PURCHASING HABITS - Monthly Spend 55% spend up to £50 a month on makeup products https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683745332059-N3SMNJJBQRR2C85EHS2V/PXBB+Website+-+Survey+-+Makeup+0523+6.png Shared Insights - PURCHASING HABITS - Loyalty to brands Pictograph representing loyalty to makeup brands https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683795519608-UNM86P8694MWTZA1AVUR/PXBB+Website+-+Square+Images+%282%29.png Shared Insights - PURCHASING HABITS - Loyalty to makeup brands 73% consider themselves loyal to certain makeup brands. However, they enjoy trying new products form other makeup brands. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683745407507-XWRPYD4YU1J59AGQ26Y0/PXBB+Website+-+Survey+-+Makeup+0523+8.png Shared Insights - PURCHASING HABITS - Repurchases 42% said the main reason they don’t repurchase a makeup product they absolutely loved is because they enjoy trying new products. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683796137880-VLPBL1FI7G81D3WJTXDV/PXBB+Website+-+Square+Images+%283%29.png Shared Insights - PURCHASING HABITS - Influenced by: 56% said the main influence when purchasing a makeup product was the product reviews. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683791908442-O846QL5URWNXOISYXCAF/PXBB+Website+-+Square+Images.png Shared Insights - PURCHASING HABITS - Sustainability When it comes to brands and products being sustainable, cruelty-free, natural, ethically-sourced and eco-friendly, how much does this influence your purchasing of make up products https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1683791912872-93ER0RCRQRKJ9Q5AAW79/PXBB+Website+-+Square+Images+%281%29.png Shared Insights - PURCHASING HABITS - SUSTAINABILITY Graph depicting how elements such as sustainability impact purchasing decisions. https://www.poweredxbeautybuddy.com/blog-shared-insights/what-beauty-consumers-want monthly 0.5 2023-04-17 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1d945ebe-e9a0-4e32-af92-c132c3de6650/PXBB+-+Website+Blog+Main+Image+Powered+X+Beauty+Buddy.png Shared Insights - WHAT DO BEAUTY CONSUMERS WANT? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/bdbdfd97-65b8-425e-a0da-b586c2447e3a/Most+Wanted.png Shared Insights - WHAT DO BEAUTY CONSUMERS WANT? - Most Wanted Product Colour Cosmetics Charlotte Tilbury Hollywood Flawless Filter has reclaimed it’s top spot. Described as ‘A confidence, glow filter, bottled!’ You can wear alone for fresh radiance. Wear under or mixed with foundation for soft radiance. Apply to the high points of your face for highlighted radiance! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7afc5f42-5cda-4ce3-a5d1-111eccaa0594/Most+Wanted+%281%29.png Shared Insights - WHAT DO BEAUTY CONSUMERS WANT? - Most Wanted Product Skincare Lancôme Advanced Génifique Youth Activating Concentrate. Inspired by microbiome science, restores healthy, younger-looking skin. Suitable for all skin types and skin tones, including sensitive skin, it provides stronger skin barrier, visibly younger, more radiant skin. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2d20a67d-9b08-4689-9845-1c964943ec83/Most+Wanted+%282%29.png Shared Insights - WHAT DO BEAUTY CONSUMERS WANT? - Most Wanted Product Fragrance Kayali Discovery Layering Set is a limited edition set of eight trial size fragrances. Inspired by the Middle Eastern ritual of fragrance layering, mix and match to create a unique scent and mood. Perfect to try before you buy, to help find a signature scent or experiment with layering. These travel friendly sizes allow you to bring a variety of scents with you wherever you go https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c5e2253a-98e7-4fac-8707-0978ac9a1b39/Most+Wanted+%283%29.png Shared Insights - WHAT DO BEAUTY CONSUMERS WANT? - Most Wanted Hair Care Olaplex No.7 Bonding Oil a highly-concentrated, weightless reparative styling oil. Dramatically increases shine, softness and colour vibrancy while minimizing flyaways and frizz. Just a few drops restores hair appearance and texture. https://www.poweredxbeautybuddy.com/blog-shared-insights/makeup-skincare-hybrid monthly 0.5 2023-03-27 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/36f211c0-cc12-4bf0-8f2a-2ca16f204bc8/hybrids_2.png Shared Insights - MAKEUP/SKINCARE HYBRIDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c322c4b4-def9-45e2-9eb1-543ebf377aa3/elf+cc+cream Shared Insights - MAKEUP/SKINCARE HYBRIDS - There are a variety of makeup and skincare hybrids available on the market, including products that have become quite familiar, such as BB creams, CC creams, and tinted moisturizers. These products combine the benefits of both makeup and skincare, making them an ideal choice for those seeking a streamlined beauty routine with multi-functional benefits. e.l.f. Camo CC Cream boasts a wealth of benefits. This multitasking cream is formulated with nourishing peptides and niacinamide, which work in tandem to hydrate, plump and smooth your skin while also providing protection. It is also enriched with collagen, ensuring your skin stays soft, supple and oh-so-radiant! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/21783e39-16a0-41c4-bcdb-b2aea29fb50f/Monika+blunder.PNG Shared Insights - MAKEUP/SKINCARE HYBRIDS - Everywhere we look more and more makeup staples are being re-invented to include more beneficial skincare elements. Take a look at Monika Blunder’s innovative Kissen Lush Lipstick Crayons. In 6 fabulous shades they are designed to provide the colour payoff of a lipstick with the added nourishing benefits of a lip balm. They contain ingredients such as Edelweiss extract, a powerful antioxidant beneficial for dry and sensitive skin. Meadowfoam seed oil to help seal in moisture and keep skin supple. Jojoba seed oil, a hydrator and emollient that helps balance the natural oils of the skin and much more. https://www.poweredxbeautybuddy.com/blog-shared-insights/power-of-reviews monthly 0.5 2023-03-27 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d33b1eda-48c3-461e-9f0c-97bba89ebf63/Product+Review.png Shared Insights - THE POWER OF PRODUCT REVIEWS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f0fbb8c2-f5c6-4bf8-8887-399889ca8589/Blog+Image.jpeg Shared Insights - THE POWER OF PRODUCT REVIEWS - “84% of people trust online reviews as much as their friends” – inc.com https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a02e98cf-d7db-4a87-952b-397096f1c0fc/Reviews-1.jpg Shared Insights - THE POWER OF PRODUCT REVIEWS - Consumers want and expect to see reviews for products on e-commerce sites. Having reviews increases sales. A large percentage of consumers will actually look for negative reviews. They take onboard the reasons why someone didn’t like the product. From our experience at Beauty Buddy a lot of reviews that have lower ratings usually explain why. For example ”I have oily skin, I think this product would be great for someone with dry skin. This product works well, it just isn’t for me.” This gives the consumer additional information to help them with their purchasing decision, providing them with credibility and authenticity. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5f7138c3-68c2-4ab7-894d-45a3c500ba71/stars-rate.png Shared Insights - THE POWER OF PRODUCT REVIEWS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-shared-insights/body-care-blog monthly 0.5 2023-09-27 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/efb37c3d-4e2c-4d7f-a66d-89a87af67006/BodyCare4.png Shared Insights - IS BODY CARE A MISSED OPPORTUNITY IN SKINCARE? - Make it stand out Body Care the Most Loved Category in The Beauty Buddy App https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/33cfa3bc-f2a6-4b7d-8297-b72e4cd46167/Body+care+blog.png Shared Insights - IS BODY CARE A MISSED OPPORTUNITY IN SKINCARE? - When we analyse the sentiment score in the reviews, the Body Moisturiser category has the most positive reviews within skincare, 93% of these reviews are rated four or five stars, with five being the highest possible score. Body Moisturisers continue to appear in the top spots this period, when we delve into our Beauty Buddies attributes and look at their body skincare concerns this is no surprise, 84% have at least one body skincare concern. More than half, 57% of our users are worried about stretch marks, 47% are bothered by cellulite and 35% are suffering from itchy skin. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/10ad6952-b74f-4f49-8da6-57a314eefb42/Bodycare_products.png Shared Insights - IS BODY CARE A MISSED OPPORTUNITY IN SKINCARE? - This year, it’s anticipated that consumers will continue to simplify their daily routines by making small adjustments like choosing multipurpose products. This gives the consumer the opportunity and the time to incorporate body moisturiser into their daily skincare routine. The number of Beauty Buddies adopting this additional element of self care is already on the rise and we expect that it will continue to grow this year. https://www.poweredxbeautybuddy.com/blog-shared-insights/category/Beauty+Trends monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/category/Industry+News monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/category/Success+Stories monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/category/Shared+Insights monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/UGC monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/Services monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/Industry+News monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/sunscreen monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/beauty monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/skincare monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/spf monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/poweredx monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/Consumer+Video+Content monthly 0.5 https://www.poweredxbeautybuddy.com/blog-shared-insights/tag/consumers monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners daily 0.75 2025-01-14 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/studio10-2 monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/37b3ee21-e264-4c64-9c77-33de8fdbdb47/BLOG-BEAUTYBUDDY-IMG+%281%29.jpg Beauty Industry Partners - Get Ready with Grace from Studio 10: Skincare and Makeup Made Simple - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/w-wear-perfume monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/08af85db-f7fc-43cf-8c8e-c16847c50a8e/BEAUTYBUDDY-we-wear-perfume.jpg Beauty Industry Partners - We Wear Perfume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/constellar monthly 0.5 2024-09-09 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e1958d90-df74-4aed-9e01-43cc6c4a95cf/BLOG-BEAUTYBUDDY-IMG+%286%29.jpg Beauty Industry Partners - Constellar Consultancy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/skinventions monthly 0.5 2024-09-09 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/08db91e9-c0fa-41bf-a5c0-4366a7553dff/Skinvention-Beauty+Buddy.jpg Beauty Industry Partners - Skinventions Ireland - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/456skin monthly 0.5 2024-06-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/712aacf5-0e6e-4deb-a4ee-0dfcdc9a03de/1711333020496.jpeg Beauty Industry Partners - 456 Skincare: A Revolution for Darker Skin Tones https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/05e08c52-35c1-4a27-80c9-aad242f87895/Ig+lives.png Beauty Industry Partners - 456 Skincare: A Revolution for Darker Skin Tones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/the-pull-agency monthly 0.5 2024-06-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/974b010d-6a01-4dc9-ad9f-ee065a46e7ca/thepullagency_beautybuddy.jpg Beauty Industry Partners - The Pull Agency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/siest-sleep monthly 0.5 2024-05-08 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3a49709f-54b6-4527-9442-0d05eed1a4a3/BLOG-BEAUTYBUDDY-IMG+%284%29.jpg Beauty Industry Partners - The Science of Sleep: Insights from Siest Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d421365b-af6a-4a9c-963a-0576cce20b03/BLOG-BEAUTYBUDDY-IMG+%283%29.jpg Beauty Industry Partners - The Science of Sleep: Insights from Siest Sleep - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/yellow-flamingo-az6g7 monthly 0.5 2024-05-08 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0d393a84-4743-4658-890f-03da0b875006/BeautyBuddy-BeautyBulb.jpg Beauty Industry Partners - Beauty Brands Unite: A Conversation with Faye from Beauty Bulb - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3a9f0f19-aa3e-4466-928e-5a882faab675/BeautyBuddy-BeautyBuddy Beauty Industry Partners - Beauty Brands Unite: A Conversation with Faye from Beauty Bulb - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/microbiome-with-dr-kristin-neumann monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/84c8f870-4eb8-489e-80e3-49c41074972a/BLOGNEWSLETTER+IMG+%281%29.jpg Beauty Industry Partners - THE SECRETS OF SKIN MICROBIOME: A CONVERSATION WITH DR. KRISTIN NEUMANN https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/95271228-b9d4-4831-a34d-4097769b43d4/BeautyBuddy-Dr.KristinNeumann Beauty Industry Partners - THE SECRETS OF SKIN MICROBIOME: A CONVERSATION WITH DR. KRISTIN NEUMANN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/yellow-flamingo monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0c36e29f-57da-4a83-83f9-deabf5dbca78/BLOGNEWSLETTER+IMG+%282%29.jpg Beauty Industry Partners - YELLOW FLAMINGO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/0f74e0b7-760a-40ff-9e3b-df375acc3d4f/Yellow-Flamingo.jpg Beauty Industry Partners - YELLOW FLAMINGO - Could you share a success story or case study of how Yellow Flamingo has helped a brand achieve its goals? We remain discreet about who our clients have been, allowing them the success they deserve by using our services as their secret weapon in demystifying the retail world. We have helped many brands achieve their goal of launching into retail, remaining there and driving a successful business, along with giving brand founders the building blocks to grow the brand themselves through our advisory programmes. We are proud to see our past clients grow and continue to flourish in the beauty industry. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/beauty-buddy-x-aoibheanns-pink-tie monthly 0.5 2023-12-29 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1fd41b44-9e96-448e-8e66-a3dc8f044b01/BLOGNEWSLETTER+IMG+%281%29.jpg Beauty Industry Partners - Beauty Buddy x Aoibheann’s Pink Tie: Helping children battling cancer https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/57dfaa32-f859-42f5-91fe-18c0af771a2d/BLOGNEWSLETTER+IMG.jpg Beauty Industry Partners - Beauty Buddy x Aoibheann’s Pink Tie: Helping children battling cancer - Jimmy and his family had a large support network of friends and family but found that many on the ward had virtually no support at all. When Aoibheann passed away the men wore pink ties at the funeral which was Aoibheann’s favourite colour. The charity was formed in her memory to remedy the lack of support for other children and their families going through treatment. Families of children diagnosed with cancer are completely and utterly focused on their sick child. The regular travel to Our Lady’s Children’s Hospital from all over Ireland, the extended overnight stays consume all waking moments during this battle and the day to day necessities of life fall by the wayside or become impossible to manage. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/beauty-buddy-x-the-gavin-glynn-foundation monthly 0.5 2023-12-29 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ff1d0bab-b47b-4c2e-be10-5605fdb160a4/6+%282%29.png Beauty Industry Partners - Beauty Buddy x The Gavin Glynn Foundation: Helping families of children battling cancer https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/217a8fb9-9230-4c37-ab2c-97213ef0f071/5.jpg Beauty Industry Partners - Beauty Buddy x The Gavin Glynn Foundation: Helping families of children battling cancer - About the Travel Assistance Program The mission of the Foundation is to assist families with all the logistics and financial aspects of travelling overseas for specialist cancer treatment not available in Ireland. Supporting the parents in accessing and organising that care is what the Foundation does. Keeping the whole family together, during travel for a child’s cancer treatment, is essential for the wellbeing of the patient, as well as the parents and siblings. This is why The Foundation covers the travel and accommodation costs for the whole family. By taking the financial burden and stress away from the families, it allows parents to focus all their time on their child and family. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/beauty-buddy-x-look-good-feel-good monthly 0.5 2023-12-29 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b946b390-45f1-4922-aba7-1c03c4122dd6/BLOGNEWSLETTER+IMG+%286%29.jpg Beauty Industry Partners - Beauty Buddy x Look good feel good: the power of Make-up to Change Lives https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1f7635b0-028e-428b-a27b-81e906fdc281/BLOGNEWSLETTER+IMG+%287%29.jpg Beauty Industry Partners - Beauty Buddy x Look good feel good: the power of Make-up to Change Lives - About Look Good Feel Better Look Good Feel Better provides free skincare and make-up workshops to women receiving cancer treatment delivered by professional beauty therapists and make-up artists. Finding out you have cancer can be daunting and life-changing. The added stress of the appearance related side effects of treatment can be demoralising and very hard to cope with. This can have a serious effect on self-esteem and confidence, at a time when a positive attitude is very important. Cancer can rob a woman of her energy and strength, but with the support of Look Good Feel Better it need not take away her self-confidence. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/beauty-buddy-x-movember monthly 0.5 2023-11-28 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a9a16d68-c9f2-4ef7-9553-162aa02599ec/BLOGNEWSLETTER+IMG+%288%29.jpg Beauty Industry Partners - Beauty Buddy x Movember: changing the face of men’s health https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d6ab2c09-41be-4bc4-ac11-85a85b2168d0/BLOGNEWSLETTER+IMG+%289%29.jpg Beauty Industry Partners - Beauty Buddy x Movember: changing the face of men’s health - MEN’S HEALTH IS IN CRISIS Men’s health is in crisis. Men are dying on average 4.5 years earlier than women, and for largely preventable reasons. A growing number of men – around 10.8M globally – are facing life with a prostate cancer diagnosis. Globally, testicular cancer is the most common cancer among young men. And across the world, one man dies by suicide every minute of every day, with males accounting for 69% of all suicides. Movember is uniquely placed to address this crisis on a global scale. We fund ground-breaking projects all over the world, engaging men where they are to understand what works best and accelerate change. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/beauty-buddy-x-jigsaw monthly 0.5 2023-10-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/221e787b-21a0-43f1-94cd-90fe439f39e0/2.png Beauty Industry Partners - Beauty Buddy x Jigsaw: Empowering Youth Mental Health https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/300facff-1d38-481e-80e5-a628ae3a94d1/BLOGNEWSLETTER+IMG+%2811%29.jpg Beauty Industry Partners - Beauty Buddy x Jigsaw: Empowering Youth Mental Health - Jigsaw in a changing world: Since 2006, through an integrated approach, focused on improving mental health outcomes for young people. Jigsaw has remained steadfast in our commitment to help create an Ireland where young people are connected to their community, have easy-to-access support and services to face challenges to their mental health. While we are proud of what we have achieved in this regard to date, we are fully aware there is so much more to be done. In developing Together, Jigsaw’s Organisational Strategy 2022-2025, we were keenly aware of key drivers of change – the defining role the Covid-19 pandemic has played, and will continue to play, in all our lives; the scale and impact of climate change on our lives and the lives of those to come; the ever increasing role of digital technologies across societies; changes to patterns of consumption; the growing global debate on issues of social justice, race and diversity and more. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/beauty-buddy-x-womens-aid monthly 0.5 2023-10-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1d6f5115-9bd9-4326-a3b5-b806a658d75b/BLOGNEWSLETTER+IMG+%2810%29.jpg Beauty Industry Partners - Beauty Buddy x Women’s aid: Making an impact https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/300facff-1d38-481e-80e5-a628ae3a94d1/BLOGNEWSLETTER+IMG+%2811%29.jpg Beauty Industry Partners - Beauty Buddy x Women’s aid: Making an impact - How It Works Beauty Buddy and Wome’s Aid have joined forces where beauty enthusiasts can make a meaningful impact. Here's how it works: Sign Up: Beauty Buddies download and sign up in the Beauty Buddy App. Collect Points: Every time a beauty buddy leaves a review or answers a survey will earn points. These points are more than just rewards; with them, they can make a big impact. Support Women's Aid: With only 100 points you can donate €1. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/beauty-buddy-x-furthr monthly 0.5 2023-10-02 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f65a937e-597d-4514-843f-c0a1ababaa26/BLOGNEWSLETTER+IMG+%289%29.jpg Beauty Industry Partners - Beauty Buddy x Furthr: Transforming Beauty into Eco-Power https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/caccf32e-9509-4e91-9d4c-22d1dd15818e/BLOGNEWSLETTER+IMG+%2810%29.jpg Beauty Industry Partners - Beauty Buddy x Furthr: Transforming Beauty into Eco-Power - How It Works Beauty Buddy and Furthr have joined forces where beauty enthusiasts can make a meaningful impact. Here's how it works: Sign Up: Beauty Buddies download and sign up in the Beauty Buddy App. Collect Points: Every time a beauty buddy leaves a review or answers a survey will earn points. These points are more than just rewards; with them, they can make a big impact. Plant Trees: 100 points can be used to plant trees, making a world of difference for our planet. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/storyarc monthly 0.5 2023-08-24 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/cf1cb219-2124-4db4-be30-263fac3efe3f/Captura+de+pantalla+2023-06-19+a+las+14.03.37.png Beauty Industry Partners - STORYARC THE AGENCY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e1abbe9c-5a26-414a-96e3-975f8c61a387/Captura+de+pantalla+2023-06-19+a+las+14.20.10.jpg Beauty Industry Partners - STORYARC THE AGENCY - Drawing from an extensive portfolio of international brands, local Irish enterprises, artisanal ventures, and startups, Lisa and Frankie have accumulated a wealth of agency experience spanning a wide array of sectors. Our expertise encompasses beauty, lifestyle, health, technology, food and beverage, hospitality, and much more. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/launching-your-beauty-brand-in-the-uk-market monthly 0.5 2024-07-25 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/74443e12-339e-4f88-8387-b253064dd6c2/Nicole.jpeg Beauty Industry Partners - NICOLE HIGGINS: THE BUYER AND RETAIL COACH™ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/368b6155-7843-4a7f-b1d8-db206c6d20e3/nicole_02.jpeg Beauty Industry Partners - NICOLE HIGGINS: THE BUYER AND RETAIL COACH™ - Nicole has added over £40 million in additional sales to the bottom line of the companies that she has worked with across a variety of categories from Health & Beauty to Lingerie. Nicole has worked as a buyer for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs and corporates increase bottom-line sales & profits. For those wanting to launch a beauty brand in the UK or perhaps already have one and are looking to grow that business. This episode of Start Scale Succeed is a recording of a live webinar Nicole hosted with four beauty experts where they spoke about brand identity, PR, pitching to retailers, customer reviews and testimonials and how they can help you with your business, and so much more. You can listen to the episode right here. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/beauty-bulb-and-the-brand-book monthly 0.5 2023-06-19 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/46909ede-8357-4539-804d-1ffc9b83595d/Captura+de+pantalla+2023-02-20+a+las+2.07.51.png Beauty Industry Partners - BEAUTY BULB AND THE BRAND BOOK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6dded4b5-baf8-4570-b56a-52a9ece38e58/Captura+de+pantalla+2023-02-20+a+las+2.03.18.png Beauty Industry Partners - BEAUTY BULB AND THE BRAND BOOK - The Brand Book, a digital tradeshow for the beauty industry, is global. Beauty Bulb have 3 platforms to support beauty and wellness brands with super-charging their sales and stockists in 1, 2 or all 3 of the following: UK | EUROPE | REST OF WORLD https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/9db9beb3-99cb-4ed1-9218-2ba7e36d1302/Captura+de+pantalla+2023-02-20+a+las+2.07.17.png Beauty Industry Partners - BEAUTY BULB AND THE BRAND BOOK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/the-beauty-and-the-muse monthly 0.5 2023-02-27 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/182ab793-1010-40a5-b8df-fd9b4b0987a4/Beauty+and+the+Muse.png Beauty Industry Partners - BEAUTY & THE MUSE - Make it stand out GREAT PR TOOK BEAUTY BUDDY FROM UNKOWN TO KNOWN https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/cfc1a5a5-927e-448b-9ecf-d94b0f45f9fc/Business+Newsletter+Images+%287%29.jpg Beauty Industry Partners - BEAUTY & THE MUSE - MUSE was introduced to Wendy by an insider in the beauty industry, giving her confidence to hire an agency for a second time. ‘From the first meeting with Linda Land and Cemo Imamzade co-directors of MUSE Communications I immediately felt the difference,’ says Wendy. ‘Their passion for the industry and the importance for the entrepreneurs they work alongside to succeed was palatable – it was exciting.’ Having worked with leading beauty brands, MUSE was equally thrilled to collaborate with Beauty Buddy. ‘For us, beauty tech such as apps have changed the cosmetic industry,’ says Cemo. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7119ed2f-5f55-44e6-91f5-06a04b9e626d/Cosmetics-Business+muse.jpg Beauty Industry Partners - BEAUTY & THE MUSE - Far from just virtual pitching, MUSE have the PR power to get journalists out to events – no mean feat. ‘MUSE arranged a couple of press days where I was rubbing shoulders with journalists and publications I could only have dreamed of a few months ago,’ explains Wendy. ‘And it was obvious they turned up because of the relationships they had with MUSE and the way they pitched in the Beauty Buddy story.’ Known for not blanket bombing random media in the hope of a throwaway mention, MUSE cherry pick and put a lot of thought into the contacts they reach out to for each placement. ‘Ideally, it has to be beneficial for both client and journalist,’ says Linda. For Beauty Buddy, MUSE cast their mediasphere net wide. ‘We looked not only at beauty contacts, but business and start up publications and podcasts – the goal was to push out Wendy’s founder story and the two- pronged narrative of the app for consumer and brand data across print, digital and audio.’ https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/399f1686-5b47-4a26-b3a4-9b6ce03724b3/PXBB+-+Website+Image+%281%29.png Beauty Industry Partners - BEAUTY & THE MUSE - Linda Land Director www.musecomms.co.uk m: +44 (0) 7535 484 952 ig: @muse_communications https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/category/Beauty+Industry+Partners monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/PR monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/coversation monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/expert monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/Skinventions monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/beauty monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/beauty+brand monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/beauty+buddy monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/launch monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/beauty+industry monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/Beauty+Buddy monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/microbiome monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/Industry+News monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/Nicole+Higgins monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/formulation monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/cosmetic monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/beauty+business monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/pr+agency monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/brand monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/experts monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/webinar monthly 0.5 https://www.poweredxbeautybuddy.com/blog-beauty-industry-partners/tag/storyarc monthly 0.5 https://www.poweredxbeautybuddy.com/success-stories daily 0.75 2025-08-27 https://www.poweredxbeautybuddy.com/success-stories/leightondenny-success-story monthly 0.5 2025-04-16 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ec7bc7c8-5c92-49b5-a0ad-5f23f21a94b7/BLOG-BEAUTYBUDDY-IMG.jpg Success Stories - LEIGHTON DENNY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/796b6d1a-fa2c-4698-a861-2e5b7433ca69/Campaign+Overview+-+Leighton+Denny.jpg Success Stories - LEIGHTON DENNY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/25f996a1-c923-428c-abc9-0577495c5192/Captura+de+pantalla+2025-04-09+142118.jpg Success Stories - LEIGHTON DENNY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b4cebf56-4f58-4f6b-b478-fe5a82d59453/PXBB+Success+Story.png Success Stories - LEIGHTON DENNY - AMPLIFIED REACH Our Beauty Squad's social media posts, featuring Leighton Denny, garnered significant reach, interactions and likes, helping boost brand visibility. You can tell our Beauty Squad loved this product! The posts, tagging Leighton Denny, by our Squad continue to be viewed and liked across social media platforms! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/79e321f1-036c-4b42-ab17-e8c89860cbac/Captura+de+pantalla+2025-04-09+141838.png Success Stories - LEIGHTON DENNY - RESULTS Authentic Storytelling Our Beauty Squad participants shared genuine, personal experiences using the product, building trust with potential consumers. Reviews & Content You can check out all the reviews added by our Beauty Buddies for Leighton Denny Nail Illuminator on Beauty Buddy, the app. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/34a4186e-a704-415b-9bef-192582f5c593/Captura+de+pantalla+2025-04-09+141815.jpg Success Stories - LEIGHTON DENNY Valuable Customer Insights The detailed review and sentiment analysis provide valuable insights into customer preferences and product performance. https://www.poweredxbeautybuddy.com/success-stories/iconic-london-success-story monthly 0.5 2025-04-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7601a6e4-fa3b-43c9-93a1-9640b15544d4/BLOG-BEAUTYBUDDY-IMG+%282%29.jpg Success Stories - ICONIC LONDON - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/258d68c1-ca62-4ea0-afb9-99dfdb6efd6d/PXBB+-+Monuskin+7.png Success Stories - ICONIC LONDON - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e34f1080-4ac9-4a58-8ba9-fecbbd443842/PXBB+-+Holos+Skincare+86%25.png Success Stories - ICONIC LONDON - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8a981ba5-02f6-44c4-a254-c5baf44e4c17/Campaign+Overview+-+Iconic+London.png Success Stories - ICONIC LONDON - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3ecb34f3-3d86-4635-a025-242a851323da/Captura+de+pantalla+2024-11-06+161327.png Success Stories - ICONIC LONDON - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/951a84a5-e1cb-4b48-972f-7cff5cd283fe/Captura+de+pantalla+2024-11-06+161348.png Success Stories - ICONIC LONDON - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a01e8fdc-716d-4b95-b6d3-00888a77a1d0/Captura+de+pantalla+2024-11-06+160843.png Success Stories - ICONIC LONDON - AMPLIFIED REACH Our Beauty Squad's social media posts, featuring Iconic London, garnered significant reach, interactions and likes, boosting brand visibility. You can tell our Beauty Squad loved this product! The posts, tagging Iconic London, by our Squad continue to be viewed and liked across social media platforms! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8a2b61b7-22fa-4192-899a-dc53597bf7ae/Captura+de+pantalla+2024-11-06+160830.png Success Stories - ICONIC LONDON - RESULTS Authentic Storytelling Our Beauty Squad participants shared genuine, personal experiences using the product, building trust with potential consumers. Reviews & Content You can check out all the reviews added by our Beauty Buddies for Iconic London Radiance Booster and Triple Thread Mascara on Beauty Buddy, the app. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1871920f-f4de-41a8-9e5b-6e1b1eec53e5/Captura+de+pantalla+2024-11-06+160748.png Success Stories - ICONIC LONDON Valuable Customer Insights The detailed review and sentiment analysis provide valuable insights into customer preferences and product performance. Enhanced e-commerce The Authentic content generated by our Beauty Squad can be used to enrich Iconic London’s e-commerce platform, attracting more customers and driving sales. https://www.poweredxbeautybuddy.com/success-stories/holos-consumer-generated-content-campaign-success-story monthly 0.5 2025-04-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/56655fd8-0a49-4f4e-b062-3d1d3453598b/PXBB+PoweredX+Beauty+Buddy+-+Consumer+Generated+Content+Holos+%281%29.gif Success Stories - HOLOS Skincare - OBJECTIVE Holos partnered with Beauty Buddy to leverage the power of consumer-generated content (CGC) for their Super Natural Activity Pre & Probiotic Spritz. By tapping into our community of passionate beauty enthusiasts, the campaign amplified Holos, their brand message and increased engagement. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/63f55354-94d0-43ed-a7a4-fbfed22b946e/Holos.png Success Stories - HOLOS Skincare - SOLUTION Wanting authentic content and reviews, Holos partnered with Beauty Buddy to run a Consumer Generated Content Campaign. Members of our Beauty Squad were selected based on Holos’s target criteria. The Super Natural Activity Pre & Probiotic Spritz was delivered directly to the selected participants. The campaign guarantees authentic video content shared on social media by a minimum of 70% of the Beauty Squad recipients. They also add their reviews to Beauty Buddy, the app, where their content is visible to all our Beauty Buddies. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/258d68c1-ca62-4ea0-afb9-99dfdb6efd6d/PXBB+-+Monuskin+7.png Success Stories - HOLOS Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e34f1080-4ac9-4a58-8ba9-fecbbd443842/PXBB+-+Holos+Skincare+86%25.png Success Stories - HOLOS Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/560c1744-4425-4b2c-b2c2-03fb8dc7b50b/Holos+%282%29.png Success Stories - HOLOS Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/19a6831f-3a19-4cac-a6d4-570302524eaa/PXBB+-+Holos+Ratings.png Success Stories - HOLOS Skincare Part of our Consumer-Generated Content Campaigns is to send the products to members of our Beauty Squad that meet the brands criteria. They use the product and then add their honest reviews including their video content to Beauty Buddy, the app. The reviews and the video content are provided to Holos so that they can use them across their e-commerce and marketing platforms. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/520640aa-6e9c-40b3-aa72-84749e6f9775/PXBB+Holos+-+Beauty+Buddies.png Success Stories - HOLOS Skincare - AMPLIFIED REACH Our Beauty Squad's social media posts, featuring Holos, garnered significant reach, interactions and likes, boosting brand visibility. You can tell our Beauty Squad loved this product! The posts, tagging Holos, by our Squad continue to be viewed and liked across social media platforms! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d19c2943-ed8c-4a5f-88b2-76a23d188092/Holos+Phone+Image.png Success Stories - HOLOS Skincare - RESULTS Authentic Storytelling Our Beauty Squad participants shared genuine, personal experiences using the product, building trust with potential consumers. Reviews & Content You can check out all the reviews added by our Beauty Buddies for Holos Super Natural Activity Pre & Probiotic Spritz on Beauty Buddy, the app. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5dd30992-6a94-4428-b5e2-993b93bd2923/Holos+Reviews.png Success Stories - HOLOS Skincare Valuable Customer Insights The detailed review and sentiment analysis provide valuable insights into customer preferences and product performance. Enhanced e-commerce The Authentic content generated by our Beauty Squad can be used to enrich Holos’s e-commerce platform, attracting more customers and driving sales. https://www.poweredxbeautybuddy.com/success-stories/monuskin-video-content-campaign-success-story monthly 0.5 2025-04-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8c29453f-00da-4737-862a-302a0a6996c2/PXBB+PoweredX+Beauty+Buddy+Website+CVC+Video+V2.gif Success Stories - MONUSKIN - A Consumer-Generated Content Campaign - OBJECTIVE Increase Brand Reach through User-Generated Content for the Monuskin Recovery Balm. This authentic content was created and shared by our Beauty Squad across multiple social media platforms. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/e685bbd5-46a9-496c-8424-42df15530285/PXBB+-+Monuskin+2.png Success Stories - MONUSKIN - A Consumer-Generated Content Campaign - SOLUTION Wanting authentic content and reviews, Monuskin partnered with Beauty Buddy to run a Consumer Generated Content Campaign. Members of our Beauty Squad were selected based on Monuskin’s target criteria. Products were delivered directly to the selected participants. The campaign guarantees authentic video content shared on social media by a minimum of 70% of the Beauty Squad recipients. They also add their reviews to Beauty Buddy, the app where they are visible to all our Beauty Buddies. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/258d68c1-ca62-4ea0-afb9-99dfdb6efd6d/PXBB+-+Monuskin+7.png Success Stories - MONUSKIN - A Consumer-Generated Content Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/686c8cca-15a9-4fd5-a3ef-404300f56bf1/PXBB+-+Monuskin+8.png Success Stories - MONUSKIN - A Consumer-Generated Content Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/dc8a7221-bb2f-45ad-9dd6-6182a96b0264/PXBB+Campaign+Overview+-+Monuskin.png Success Stories - MONUSKIN - A Consumer-Generated Content Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/6ee11736-729a-40e3-86f8-3f2396393da1/PXBB+-+Monuskin+6.png Success Stories - MONUSKIN - A Consumer-Generated Content Campaign Part of our Consumer-Generated Content Campaigns is to send the products to members of our Beauty Squad that meet the brands criteria. They use the product and then add their honest reviews including their video content to Beauty Buddy, the app. The reviews and the video content were provided to Monuskin so that they can use them across their e-commerce and marketing platforms. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/80c23527-3915-4e50-90b0-5505b1b0039e/PXBB+-+Monuskin+1.png Success Stories - MONUSKIN - A Consumer-Generated Content Campaign - REACH Our Beauty Squad just love to share. The campaign reach, interactions, likes and Advertising Media Equivalent results were fantastic. All results are shared directly with the brand. You can tell our Beauty Squad loved this product! The posts, tagging Monuskin, by our Squad continue to be viewed and liked across social media platforms! https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/19dd280a-33f5-4fcf-93a3-4ed6f35b7fc1/PXBB+-+Monuskin+4.png Success Stories - MONUSKIN - A Consumer-Generated Content Campaign - Reviews & Content You can check out all the reviews added by our Beauty Buddies for Monuskin Beauty Balm on Beauty Buddy, the app. https://www.poweredxbeautybuddy.com/success-stories/ella-and-jo-consumer-video-content-campaign-success-story monthly 0.5 2025-04-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/863ed9dc-5139-4ce7-b4a0-242c258675be/Ella+%26+Jo+Images.png Success Stories - Ella & Jo: Targeted Product Sampling - OBJECTIVE The campaign for Ella & Jo had two objectives. Introduce Ella & Jo products to a wider audience of women 30-55 years of age living in the UK. Enhance brand exposure and credibility by gathering authentic consumer reviews from a minimum of 70% of campaign participants. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7b66cb57-f91e-4a28-8964-ead01b071040/Ella+%26+Jo+Images+%281%29.png Success Stories - Ella & Jo: Targeted Product Sampling - SOLUTION Wanting authentic feedback and reviews on a selection of products, Ella & Jo partnered with Beauty Buddy to run a Targeted Sampling Campaign. Members of our Beauty Squad were selected based on Ella & Jo’s target criteria. Products were delivered directly to the selected participants. The campaign guarantees product reviews from a minimum of 70% of the Beauty Squad recipients. The reviews are added to Beauty Buddy, the app where they are visible to all our Beauty Buddies. An added bonus was the additional exposure that was generated for Ella & Jo, caused by some of our the participants, as they shared their reviews and experience of using Ella & Jo across various social media platforms. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/1bd814dd-b4bd-4355-bbdd-8026a0adf586/Ella+%26+Jo.png Success Stories - Ella & Jo: Targeted Product Sampling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d661fe67-22da-49b0-b9b6-e943bef4d904/Ella+%26+Jo+Ratings.jpg Success Stories - Ella & Jo: Targeted Product Sampling Part of our Targeted Sampling Campaigns is to send the products to members of our Beauty Squad that meet the brands criteria. They used the product and then added their honest reviews to Beauty Buddy, the app. The reviews were then provided to Ella & Jo and they can use them across their e-commerce and marketing platforms. These reviews are also visible to anyone using the app. Recently added reviews appear on the app’s newsfeed. Anyone searching for the product or that scans the product barcode will land on the product page showcasing all the reviews added by our Beauty Buddies. Providing the social proof that consumers need when researching a product. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ceb05566-f5cc-4392-8559-12b447f30d63/Success+Stories+-+Anaaka+2024+02+%2810%29.png Success Stories - Ella & Jo: Targeted Product Sampling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.poweredxbeautybuddy.com/success-stories/anaaka-halal-skincare-consumer-video-content-campaign-success-story monthly 0.5 2025-04-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/7339fda5-1088-47ec-89e6-5c2794eadbf2/Success+Stories+-+Anaaka+2024+02+%283%29.jpg Success Stories - Anaaka Halal Skincare: A CGC Success Story - OBJECTIVE The campaign for Anaaka had two objectives. Introduce Anaaka Halal Skincare products to a wider audience of people with similar ethics as the company. Enhance brand exposure and credibility by fostering the creation of authentic consumer-driven content across multiple social media channels. “The essence of ANAAKA - Ethical Beauty isn't just skincare; it's a celebration of being unique. Our dedication goes beyond beauty, resonating in every product we offer. We proudly guarantee that our products are 100% free from alcohol, cruelty, and harmful chemicals – pure and reliable.” https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/b60eaddf-745f-44b2-ad96-d1740aef9a64/Success+Stories+-+Anaaka+2024+02+%285%29.jpg Success Stories - Anaaka Halal Skincare: A CGC Success Story - SOLUTION Harnessing the potency of genuine influence, Anaaka Halal Skincare partnered with Beauty Buddy to run a Consumer Video Content Campaign. Members of our Beauty Squad were selected based on Anaaka’s target criteria. Products were delivered directly to the chosen participants, guaranteeing a minimum 60% engagement rate in crafting and sharing of their unique social media content. This initiative aimed to significantly enhance the brand's presence and product reach across various social media platforms. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/5d40de49-486b-4daa-b3f4-9b8f7b54f955/Anaaka+Halal+Skincare+Campaign+with+Beauty+Buddy+Stats.png Success Stories - Anaaka Halal Skincare: A CGC Success Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c6d7c3eb-0c16-498e-ab48-e8df9b2056d7/Success+Story+Anaaka+and+Beauty+Buddy.png Success Stories - Anaaka Halal Skincare: A CGC Success Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/ee2b529a-fcfb-44c2-8d1e-bfadb1f38bcd/Success+Stories+-+Anaaka+2024+02+%282%29.jpg Success Stories - Anaaka Halal Skincare: A CGC Success Story Product reviews while an optional add-on for any campaign, are generated in Beauty Buddy, the app by the participants of campaigns. They add images, video content, a description and they rate the product. These reviews are visible to anyone using the app. Recently added reviews appear on Beauty Buddy app newsfeed. Anyone searching for the product or that scans the product barcode will land on the product page showcasing all the reviews added by our Beauty Buddies. This provides the social proof that consumers need when researching a product. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/107b6ab4-e3e9-4932-8df3-4c08fb6dbf62/Success+Stories+-+Anaaka+2024+02+%287%29.jpg Success Stories - Anaaka Halal Skincare: A CGC Success Story We meticulously monitor each campaign by utilising hashtags tailored to each campaign. In the case of Anaaka Halal Skincare’s Consumer Video Content Campaign, the Advertising Media Equivalent (AME) surpassed more than 8X the initial investment in just four weeks, demonstrating the exceptional value of partnering with Beauty Buddy. Throughout the duration of the campaign, we maintain a vigilant oversight, tracking their performance, connecting with our Squad, to ensure optimal results are achieved. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/a1d670f8-8623-47be-a2d3-ef54becd041a/Success+Stories+-+Anaaka+2024+02+%288%29.jpg Success Stories - Anaaka Halal Skincare: A CGC Success Story In our approach, members of our Beauty Squad are encouraged to provide honest feedback on any products they receive, free from scripted responses. After sharing some brand and product details, they are entrusted with using the product as directed and creating content that reflects their genuine experiences. This content is then shared on their public social media profiles, accompanied by reviews posted on the Beauty Buddy app. This dynamic process yields a diverse array of content, offering audiences an authentic insight into the opinions of their peers, thereby stimulating engagement and nurturing a stronger brand connection. Through this innovative methodology, we effectively enhance our clients' visibility both on social media platforms and within the Beauty Buddy app. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f0dc5b60-2dc9-49ff-b75b-b95a6431818d/LOVING+YOUR+REVIEWS%21+-+Anaaka.gif Success Stories - Anaaka Halal Skincare: A CGC Success Story - OUR BEAUTY SQUAD SHARING THE LOVE https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/8b1bb735-8545-44f4-a4b9-77dde1bc56b8/Success+Stories+-+Anaaka+2024+02+%286%29.jpg Success Stories - Anaaka Halal Skincare: A CGC Success Story - TESTIMONIAL “I am delighted to share our satisfaction with the recent collaboration with Beauty Buddy. The reviews and content created by the sampling squad exceeded our expectations. The team's professionalism, creativity, and delivery were outstanding. This partnership has significantly enhanced our brand visibility and is contributing greatly to our success. We highly recommend Beauty Buddy to any company in the beauty and cosmetic industry, and we are looking forward to another collaboration on our next product line. Thank you, Beauty Buddy, for your exceptional service.” Sofie Brandtova Marketing Manager, Anaaka Halal Skincare. https://www.poweredxbeautybuddy.com/success-stories/the-dead-sea-co-consumer-video-content-campaign monthly 0.5 2025-04-10 https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/c3d413db-dd66-4b5a-8572-ae31aa2b93cb/The+Dead+Sea+Company+Consumer+Video+Content+campaign+delivers+results.jpg Success Stories - The Dead Sea Co.: A CVC Success Story - OBJECTIVE The Dead Sea Co. campaign aimed to amplify brand visibility and authenticity through genuine consumer-driven content creation across various social media platforms. The focus was on showcasing the efficacy and experience of their hero product, The Dead Sea Mineral Mask an Brush, while organically expanding their reach. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/f5170c18-014b-4363-adae-abc952910174/PoweredX+Beauty+Buddy+Website+Images+The+Dead+Sea+Co+%281%29.png Success Stories - The Dead Sea Co.: A CVC Success Story - SOLUTION Leveraging the power of authentic influence, The Dead Sea Co. collaborated with Beauty Buddy on a campaign where members of our Beauty Squad were selected based on specific target requirements. The strategy involved Beauty Buddy distributing the product directly to the selected participants. Guaranteeing a minimum 50% participation rate in, creating and posting, engaging social media content to further magnify the brand's visibility and product exposure on social media platforms. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3b8bad37-1e91-4ad3-9768-426fb8b80944/The+Dead+Sea+Company+Consumer+Video+Content+campaign+delivers+results+%282%29.jpg Success Stories - The Dead Sea Co.: A CVC Success Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/3cd574c4-f6d5-4265-88fa-1fd12cc53faf/The+Dead+Sea+Company+Consumer+Video+Content+campaign+delivers+results+%283%29.jpg Success Stories - The Dead Sea Co.: A CVC Success Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/d3e9f1d6-3574-4ed7-882d-fed19b04b125/The+Dead+Sea+Company+Consumer+Video+Content+campaign+%281%29.jpg Success Stories - The Dead Sea Co.: A CVC Success Story Product reviews while an optional add-on for any campaign, are generated in Beauty Buddy by the participants of campaigns. They add images, video content, a description and they rate the product. These reviews are visible to anyone using the app. Recently added reviews appear on Beauty Buddy app newsfeed. Anyone searching for the product or that scans the product barcode will land on the product page showcasing all the reviews added by our Beauty Buddies. This provides the social proof that consumers need when researching a product. https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/2c1a195a-3817-4555-9bb1-b94292b9fd84/LOVING+YOUR+REVIEWS%21+-+The+Dead+Sea+Company+%282%29.gif Success Stories - The Dead Sea Co.: A CVC Success Story - OUR BEAUTY SQUAD SHARING THE LOVE https://images.squarespace-cdn.com/content/v1/63d79882b8a43861cab41796/fae77822-fc40-4796-9e4d-ca556a7c0f6b/TheDeadSeaComany+-+Beauty+Buddy.jpg Success Stories - The Dead Sea Co.: A CVC Success Story - TESTIMONIAL “Working with The Beauty Buddy app for the second time has been an absolute joy. For The Dead Sea Co., honest feedback and building trust through user-generated content is crucial, and the results with Beauty Buddy have been nothing short of impressive. Each campaign not only provided us with invaluable insights but also a fantastic collaborative experience. The team consistently exceeds expectations, not only meeting but surpassing the deliverables. Their exceptional support, guidance, and advice make them an invaluable partner on our journey.” Serina El Mufti Co-Founder, The Dead Sea Co. https://www.poweredxbeautybuddy.com/success-stories/category/Success+Stories monthly 0.5 https://www.poweredxbeautybuddy.com/success-stories/category/Brands monthly 0.5 https://www.poweredxbeautybuddy.com/success-stories/tag/Success+Story monthly 0.5 https://www.poweredxbeautybuddy.com/success-stories/tag/beauty monthly 0.5 https://www.poweredxbeautybuddy.com/success-stories/tag/skincare monthly 0.5 https://www.poweredxbeautybuddy.com/success-stories/tag/Consumer+Video+Content monthly 0.5 https://www.poweredxbeautybuddy.com/success-stories/tag/consumers monthly 0.5 https://www.poweredxbeautybuddy.com/success-stories/tag/services monthly 0.5 https://www.poweredxbeautybuddy.com/home daily 1.0 2026-02-27 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