Lady Gaga's Haus Labs Makes European Debut

Industry News
Written By Mariana Aleman

Lady Gaga's makeup brand, Haus Labs, has expanded its reach into Europe, marking a significant milestone for the brand. Partnering with Sephora, the brand is now accessible in 12 European countries including France, Italy, Germany, and Spain, among others.

Customers in these regions can now explore Haus Labs' extensive range of 125 products spanning nine categories. This includes popular items like the Triclone Skin Tech Foundation, along with newer additions such as the PhD Hybrid Plumping Lip Glaze and Color Fuse Blush Powder.

Ben Jones, CEO of Haus Labs, expressed the importance of this launch, labeling it as a "critical milestone" for the brand. He emphasized the opportunity to introduce new consumers to Haus Labs' innovative products, showcasing the brand's commitment to merging art, science, and beauty.

Originally introduced in 2019 as Haus Laboratories, the brand underwent a transformation in 2022, led by Gaga herself, to focus on 'clean' formulations and active ingredients. Gaga, known formally as Stefani Joanne Angelina Germanotta, made waves as the first beauty founder to forge an exclusive deal with Amazon for her cosmetics line.

With this expansion into Europe, Haus Labs now boasts availability in 15 countries worldwide through Sephora, solidifying its position as a leading force in the beauty industry.

Featured
Estée Lauder and Microsoft Unveil AI Partnership
Estée Lauder and Microsoft Unveil AI Partnership

Estée Lauder is diving into the world of generative AI alongside Microsoft, aiming to revolutionise its product development and marketing strategies across its renowned brands like MAC and Clinique.

Victoria Beckham's Subscription Service Unveiled
Victoria Beckham's Subscription Service Unveiled

Victoria Beckham has rolled out a new feature for her signature beauty line, offering a subscription service that caters to individual customer routines.

The Hottest British Celeb Beauty Brands Revealed!
The Hottest British Celeb Beauty Brands Revealed!

Introducing the freshest scoop on Britain's celebrity-owned beauty brands!


Featured Brands

Featured
SADIES SECRETS
SADIES SECRETS

Dive into the world of Sadies Secrets, a brand that's creating quite a buzz in the beauty community. Join us as we unravel the story behind the brand, its innovative products, and the inspiration driving its founder, Jill.

ANAAKA HALAL SKINCARE
ANAAKA HALAL SKINCARE

We're thrilled to introduce you to the incredible world of Anaaka Skincare, a halal-certified brand that's making waves in the beauty industry. Join us as we delve into their story and explore the ethos behind their products.

TOO FACED
TOO FACED

Join us on a refined exploration of a brand that transcends mere makeup, offering a nuanced blend of creativity, empowerment, and unwavering commitment to excellence.

Mariana Aleman
Previous

Sol de Janeiro breaks into sun care and taps Sofia Richie Grainge as face
Next

The Evolution of Selena Gomez's Rare Beauty Empire