Summer's here, and so are significant shifts in beauty routines! Our latest survey at The Beauty Buddy dives deep into how consumers prepare for the warmer months, revealing key priorities like skincare (74% focus on it!) and a major concern: frizz (40%). Discover essential shifts in makeup, body care, and fragrances, plus the undisputed summer essential and where users find their beauty inspiration. This data is crucial for brands looking to connect with consumers and innovate their summer offerings.

Recently, a fascinating webinar hosted by Wendy from PoweredX Beauty Buddy, featuring Conor Cochrane from Social Media Elite and Sarah from Icon Management, delved deep into this very question. The discussion offered invaluable insights into the distinct yet complementary worlds of influencer marketing and user-generated content (UGC).

Our community survey on dental hygiene reveals that 84% of respondents brush their teeth twice a day, highlighting a strong commitment to this fundamental practice. Mouthwash is a popular addition to routines, used by 71% of participants, while 66% opt for whitening toothpaste to brighten their smile. Interestingly, 57% express curiosity about trendy dental products

In the beauty industry, AI Bot Influencers are gaining traction thanks to their unique advantages: they don’t need sleep, they never age, and they can produce flawless, on-brand content at scale. From recommending skincare routines to demoing makeup looks, these bots are being used by forward-thinking brands to engage audiences, test product messaging, and stay consistently visible in a competitive market.

At Beauty Buddy, we wanted to explore a question that’s making waves in the beauty world: Can AI Bot Influencers truly connect with beauty fans? To find out, we surveyed our community to gather honest opinions on trust, preference, and curiosity around AI-driven content.

Beauty palettes have become a daily essential for makeup lovers, with eyeshadow and mixed palettes leading the way. According to Beauty Buddy’s in-house survey, users value pigmentation quality and colour variety most, while convenience plays a key role in palette preference. Dive into the top insights, including what users love—and what they wish brands would improve.

In a world where beauty consumers crave authenticity and results, reviews have become a vital part of the purchase journey. From trusted platforms to video content and peer feedback, discover how today’s buyers are shaping their beauty choices through the power of reviews — and what that means for brands.

Understanding consumer preferences is key for beauty brands looking to develop standout foundation products. Our latest survey reveals crucial insights, from the dominance of liquid foundations (78%) to the top consumer concerns like shade matching (41%) and long-wear performance (54%). With a growing demand for natural finishes (33%) and medium/buildable coverage (30% & 29%), brands must innovate to meet these evolving expectations. Discover the full breakdown of trends and actionable strategies to enhance your foundation offerings.

Social media has transformed the beauty and cosmetics industry, shaping trends, influencing purchases, and driving demand like never before. From viral TikTok products to in-depth YouTube reviews, each platform plays a unique role in how consumers discover and engage with beauty brands. In this blog, we explore the power of social media in creating urgency, influencing buying decisions, and the importance of authenticity in brand messaging. Plus, we reveal key insights from our latest survey on how social media impacts beauty shopping habits.

In our latest survey, we asked Beauty Buddy users about their eye care routines, preferences, and the factors that influence their product choices. From how often they use eye care products to the textures and benefits they look for, we gathered valuable insights that highlight the importance of eye care in their skincare routines. The results show a strong commitment to regular use, with many opting for daily application and prioritizing concerns like fine lines and wrinkles. In this post, we’ll dive into the key findings and share how our community approaches eye care, helping you understand the latest trends and needs in this area.

Blushers are an essential part of many makeup routines, offering a variety of formats, finishes, and shades to suit different preferences. At Beauty Buddy, we explored consumer insights on blushers, from the most popular textures and coverage choices to packaging and pigmentation trends. Whether it's powder, cream, or liquid blush, understanding what beauty enthusiasts look for helps brands create products that resonate with their audience. Stay tuned as we unveil the key findings from our latest survey!