Are AI Bot Influencers the Future of Beauty? Here's What Our Community Thinks
Let’s take a look at what our Beauty Buddies have to say on the subject.
AI Bot Influencers are digital personas powered by artificial intelligence—designed to look, speak, and behave like real social media influencers. Some are fully computer-generated, from their facial features to their content captions, while others are hybrids, mixing human input with AI-generated posts, voiceovers, or avatars.
In the beauty industry, AI Bot Influencers are gaining traction thanks to their unique advantages: they don’t need sleep, they never age, and they can produce flawless, on-brand content at scale. From recommending skincare routines to demoing makeup looks, these bots are being used by forward-thinking brands to engage audiences, test product messaging, and stay consistently visible in a competitive market.
At Beauty Buddy, we wanted to explore a question that’s making waves in the beauty world: Can AI Bot Influencers truly connect with beauty fans? To find out, we surveyed our community to gather honest opinions on trust, preference, and curiosity around AI-driven content.
📌 Human Touch Still Wins: 66% Prefer Human Influencers for Beauty Content
Despite the growing buzz around AI in beauty, our survey shows that most users still crave authenticity. A striking 66% of respondents said they prefer human influencers when it comes to beauty content.
While 24% were open to a mix of both human and AI-generated content, only a tiny sliver—just 1%—wanted AI Bot Influencers alone, and none preferred entirely AI-generated humans.
This highlights a clear takeaway: trust, relatability, and real-life experience continue to drive engagement in beauty, even as the industry experiments with new digital frontiers. For now, AI may assist, but it hasn’t replaced the human connection that beauty lovers value most.
😨 40% Worry AI Will Ruin Authenticity in Beauty
When we asked how users feel about the future of AI in beauty influencing, the top response wasn’t excitement or curiosity—it was concern about authenticity, with 40% worried AI could damage the genuine nature of beauty content.
While 22% are curious to see where the trend goes, and 8% are excited about its potential, there’s a strong current of scepticism. In fact, 21% are sceptical, they don’t think AI will last in this space, and 17% are nervous about AI getting out of control.
These findings suggest that while the beauty industry explores AI's possibilities, it must proceed with care—balancing innovation with the trust and transparency users still demand.
AI Influencers: Intriguing, But Not Yet Winning Hearts 💔
Our survey reveals a curious tension: while some users are enthusiastic about AI Bot Influencers, many remain sceptical. 24% said they find AI influencers interesting but aren’t fully convinced, making this the most common sentiment.
Close behind, 21% expressed love for the innovation and fun AI brings, showing there’s clear potential.
However, 34% collectively said they either don’t trust AI influencers, find them creepy, or simply haven’t heard of them..
This range of opinions suggests that AI bots haven’t won everyone over yet—but they're definitely making people take notice.
✅ Only 15% Trust AI Recommendations—But Only If They're Based on Data
Trust in AI is still limited. The 15% who do trust AI-based beauty advice want to know it’s grounded in real data, not paid promotions. Transparency and evidence will be key to building credibility in this space.
🤖 AI in Beauty Influencing
When we asked if users would follow an AI Bot Influencer for beauty tips or product recommendations, the most common response (28%) was “probably not,” with many preferring real human influencers.
Still, 24% said they might consider it if the AI was transparent, and 18% would follow if the content was strong, regardless of it being AI.
Another 18% gave a firm no, and just 1% said they’d follow only if the AI was more entertaining than a human.
The results reveal a blend of interest and hesitation, with authenticity, transparency, and quality being the biggest deciding factors.
Are you keen to gather valuable feedback and insights directly from your target audience? Don't hesitate to reach out to us today to discuss the exciting possibilities of running targeted surveys. Let us help you achieve your goals!
We understand the importance of knowing your target audience. Do you make assumptions about your consumers, their preferences, opinions and needs? Understanding your consumers is key to ensuring your business decisions are well-informed and effective.
AT PXBB we run targeted survey campaigns, through Beauty Buddy the app, for our clients. Surveys provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends.
More blogs…
