The beauty industry is constantly evolving, driven by dynamic consumer preferences and ever-changing trends. Understanding the core shopping habits of beauty enthusiasts is no longer a luxury, but a necessity for brands and partners aiming to connect effectively and thrive. From how purchases are planned to what ultimately drives loyalty and discovery, these insights provide a strategic lens into the modern beauty consumer. Here, we unveil the most impactful findings from a recent survey, offering a concise roadmap for your brand's success.

Today, influencers are often seen as domain experts, content creators, community leaders, and even entrepreneurs in their own right. They are not merely messengers; they are an integral part of the conversation and often the driving force behind trends.

At The Beauty Buddy, we recently surveyed our users to uncover the true impact of these digital tastemakers on their beauty habits, product discoveries, and ultimately, their wallets. The results offer a compelling roadmap for brands looking to connect with their target audience and leverage influencer power effectively.

For beauty and wellness brands looking to expand their reach, the Irish pharmacy market presents a significant opportunity. But how do you navigate the intricacies of retail distribution and ensure your products not only get onto shelves but thrive there? We hosted an insightful webinar hosted by our CEO Wendy and Jackie Kelly, Business Development Director at UniFar, offered a deep dive into precisely this challenge.

Summer's here, and so are significant shifts in beauty routines! Our latest survey at The Beauty Buddy dives deep into how consumers prepare for the warmer months, revealing key priorities like skincare (74% focus on it!) and a major concern: frizz (40%). Discover essential shifts in makeup, body care, and fragrances, plus the undisputed summer essential and where users find their beauty inspiration. This data is crucial for brands looking to connect with consumers and innovate their summer offerings.

Recently, a fascinating webinar hosted by Wendy from PoweredX Beauty Buddy, featuring Conor Cochrane from Social Media Elite and Sarah from Icon Management, delved deep into this very question. The discussion offered invaluable insights into the distinct yet complementary worlds of influencer marketing and user-generated content (UGC).

Our community survey on dental hygiene reveals that 84% of respondents brush their teeth twice a day, highlighting a strong commitment to this fundamental practice. Mouthwash is a popular addition to routines, used by 71% of participants, while 66% opt for whitening toothpaste to brighten their smile. Interestingly, 57% express curiosity about trendy dental products

In the beauty industry, AI Bot Influencers are gaining traction thanks to their unique advantages: they don’t need sleep, they never age, and they can produce flawless, on-brand content at scale. From recommending skincare routines to demoing makeup looks, these bots are being used by forward-thinking brands to engage audiences, test product messaging, and stay consistently visible in a competitive market.

At Beauty Buddy, we wanted to explore a question that’s making waves in the beauty world: Can AI Bot Influencers truly connect with beauty fans? To find out, we surveyed our community to gather honest opinions on trust, preference, and curiosity around AI-driven content.

Beauty palettes have become a daily essential for makeup lovers, with eyeshadow and mixed palettes leading the way. According to Beauty Buddy’s in-house survey, users value pigmentation quality and colour variety most, while convenience plays a key role in palette preference. Dive into the top insights, including what users love—and what they wish brands would improve.

In a world where beauty consumers crave authenticity and results, reviews have become a vital part of the purchase journey. From trusted platforms to video content and peer feedback, discover how today’s buyers are shaping their beauty choices through the power of reviews — and what that means for brands.

Understanding consumer preferences is key for beauty brands looking to develop standout foundation products. Our latest survey reveals crucial insights, from the dominance of liquid foundations (78%) to the top consumer concerns like shade matching (41%) and long-wear performance (54%). With a growing demand for natural finishes (33%) and medium/buildable coverage (30% & 29%), brands must innovate to meet these evolving expectations. Discover the full breakdown of trends and actionable strategies to enhance your foundation offerings.