Foot Care Habits: A Deep Dive
Let’s take a look at what our Beauty Buddies have to say on the subject.
Unveiling consumer behaviours and preferences in foot care routines, product choices, and primary concerns. This survey results provide crucial insights for market researchers and product teams in the beauty industry.
Consistent Care: Foot Health as a Routine Priority
Foot care is a regular fixture in many UK households, with a significant majority dedicating time to their feet on a frequent basis. Over half of respondents integrate foot care into their regular beauty regimen, signaling a strong foundation for ongoing product engagement.
Foot Care Frequency: A Mixed Commitment
Over half of consumers (52%) maintain regular foot care routines, whilst 17% only care for feet before special occasions.
Popular Foot Care Practices
Moisturisation Dominates
86% moisturize with cream/lotion, making it the most common routine step, crucial for product development.
Exfoliation is Key
76% include exfoliation (scrubs, pumice, files) in their routine, demonstrating a high focus on skin renewal.
Nail & Cuticle Care
66% focus on nail and cuticle health, indicating a market for specialized tools and treatments.
Foot Masks
54% use masks or overnight treatments
Professional vs DIY Preferences
Salon Pedicures
35% never visit salons
30% prefer classic pedicures
28% choose gel polish treatments
21% book only before holidays
DIY Dominance
An overwhelming 44% prefer to perform their pedicures at home, dwarfing salon/spa visits at 28%. Notably, 35% never get a professional pedicure, highlighting the dominance of the DIY approach.
Seasonal Patterns & Key Concerns
Summer Surge
54% increase foot care in summer, driven by open footwear and outdoor activities.
Top Concerns
Dryness (68%) and cracked heels (64%) were the most common concerns, while nail health (52%), relaxation/pampering (48%), odour/sweating (28%), and calluses (23%) were also reported.
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We understand the importance of knowing your target audience. Do you make assumptions about your consumers, their preferences, opinions and needs? Understanding your consumers is key to ensuring your business decisions are well-informed and effective.
AT PXBB we run targeted survey campaigns, through Beauty Buddy the app, for our clients. Surveys provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends.
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