Beauty palettes have become a daily essential for makeup lovers, with eyeshadow and mixed palettes leading the way. According to Beauty Buddy’s in-house survey, users value pigmentation quality and colour variety most, while convenience plays a key role in palette preference. Dive into the top insights, including what users love—and what they wish brands would improve.

In a world where beauty consumers crave authenticity and results, reviews have become a vital part of the purchase journey. From trusted platforms to video content and peer feedback, discover how today’s buyers are shaping their beauty choices through the power of reviews — and what that means for brands.

Understanding consumer preferences is key for beauty brands looking to develop standout foundation products. Our latest survey reveals crucial insights, from the dominance of liquid foundations (78%) to the top consumer concerns like shade matching (41%) and long-wear performance (54%). With a growing demand for natural finishes (33%) and medium/buildable coverage (30% & 29%), brands must innovate to meet these evolving expectations. Discover the full breakdown of trends and actionable strategies to enhance your foundation offerings.

Social media has transformed the beauty and cosmetics industry, shaping trends, influencing purchases, and driving demand like never before. From viral TikTok products to in-depth YouTube reviews, each platform plays a unique role in how consumers discover and engage with beauty brands. In this blog, we explore the power of social media in creating urgency, influencing buying decisions, and the importance of authenticity in brand messaging. Plus, we reveal key insights from our latest survey on how social media impacts beauty shopping habits.

In our latest survey, we asked Beauty Buddy users about their eye care routines, preferences, and the factors that influence their product choices. From how often they use eye care products to the textures and benefits they look for, we gathered valuable insights that highlight the importance of eye care in their skincare routines. The results show a strong commitment to regular use, with many opting for daily application and prioritizing concerns like fine lines and wrinkles. In this post, we’ll dive into the key findings and share how our community approaches eye care, helping you understand the latest trends and needs in this area.

Blushers are an essential part of many makeup routines, offering a variety of formats, finishes, and shades to suit different preferences. At Beauty Buddy, we explored consumer insights on blushers, from the most popular textures and coverage choices to packaging and pigmentation trends. Whether it's powder, cream, or liquid blush, understanding what beauty enthusiasts look for helps brands create products that resonate with their audience. Stay tuned as we unveil the key findings from our latest survey!

Discover the top beauty and wellness resolutions for 2025! From improving skincare routines to exploring natural products and embracing self-care habits, learn what trends are shaping the year ahead.

Discover how to care for your skin during the cold season with Beauty Buddy's insights. Learn about winter skincare routines, trending ingredients, and industry opportunities to keep your skin glowing all winter long.

Explore the latest Black Friday beauty shopping trends with insights from Beauty Buddy's market research survey. Discover what motivates shoppers, top product picks, and spending habits this year.

Discover the latest lip care trends from our survey, revealing how often consumers exfoliate, what textures they prefer, and how they incorporate lip care into their daily routines. Learn what drives lip care decisions and how to cater to customer preferences in your product offerings