How do beauty consumers approach their daily makeup routine? A survey of the Beauty Buddy community reveals the products they use most, how long they spend on makeup, and the key factors shaping their everyday beauty decisions.

Beauty Buddy re-ran its blush survey in 2026 to measure real shifts in consumer preferences compared to 2025. From the +12% rise in brush application to the -9% drop in “clean” positioning and the renewed dominance of powder formulas, this data-led comparison reveals how the blush category is maturing — with performance, control and practicality overtaking trend-driven texture hype.

Beauty Buddy’s latest survey reveals fascinating insights into how consumers approach vitamins, minerals, and supplements, highlighting trends that are redefining the beauty and wellness market. From usage patterns to trust in information sources, these findings are essential for brands looking to connect with informed and health-conscious consumers.

For beauty and wellness founders, choosing where to invest your marketing budget is one of the toughest decisions of the year. Do you spend thousands on a physical stand at a major expo, or do you bet on the digital frontier?

Beauty advent calendars have become a holiday ritual. Once a novelty, they’re now a centrepiece of Christmas beauty shopping. Beauty Buddy’s Advent Calendar 2025 Survey reveals what consumers are really thinking this season — and the results show that the appetite for daily beauty surprises is stronger than ever.

Entering the Chinese market, a continental economy masquerading as a single country, can feel daunting. It’s a vast landscape of opportunity, but one governed by unique rules and consumer expectations that differ wildly from the West. We sat down with experts from Tmall Global, Sino Ventures, and Chinese e-commerce operations to break down the biggest misconceptions, lay out the logistics, and reveal the actual investment required for international beauty and wellness brands.

The most pressing beauty concern today isn't anti-aging—it's hair loss. Our latest Beauty Buddy survey reveals a market urgency you can't afford to ignore: a massive 79% of our community is currently experiencing hair loss or thinning. This is not a niche problem; it's a mass-market reality demanding immediate, effective solutions. Dive into our exclusive data to discover why 71% of consumers only care about Visible results, where they're currently spending their money on three key products, and how your brand can become the trusted authority they are desperately searching for. The path to capturing this highly motivated audience starts here.

Our latest survey explores how people use face masks and targeted treatments, revealing their preferences, routines, and top priorities. From quick-use masks to indulgent self-care rituals, discover which concerns people target most, how they find new products, and whether they stick to favourites or love experimenting. Get an inside look at the trends shaping today’s skincare habits.

Unveiling consumer behaviours and preferences in foot care routines, product choices, and primary concerns. This blog provides crucial insights for market researchers and product teams in the beauty industry.

Explore the latest insights into sun care habits in the UK and Ireland. Our survey reveals how people use SPF, their tanning preferences, and attitudes toward sun protection. Discover what consumers really want in summer skincare to help brands create products that fit real-life habits.