The most pressing beauty concern today isn't anti-aging—it's hair loss. Our latest Beauty Buddy survey reveals a market urgency you can't afford to ignore: a massive 79% of our community is currently experiencing hair loss or thinning. This is not a niche problem; it's a mass-market reality demanding immediate, effective solutions. Dive into our exclusive data to discover why 71% of consumers only care about Visible results, where they're currently spending their money on three key products, and how your brand can become the trusted authority they are desperately searching for. The path to capturing this highly motivated audience starts here.

Our latest survey explores how people use face masks and targeted treatments, revealing their preferences, routines, and top priorities. From quick-use masks to indulgent self-care rituals, discover which concerns people target most, how they find new products, and whether they stick to favourites or love experimenting. Get an inside look at the trends shaping today’s skincare habits.

Unveiling consumer behaviours and preferences in foot care routines, product choices, and primary concerns. This blog provides crucial insights for market researchers and product teams in the beauty industry.

Explore the latest insights into sun care habits in the UK and Ireland. Our survey reveals how people use SPF, their tanning preferences, and attitudes toward sun protection. Discover what consumers really want in summer skincare to help brands create products that fit real-life habits.

In the vibrant beauty industry, understanding consumer behaviour extends far beyond the initial purchase. For beauty brands, the real challenge, and indeed the greatest opportunity, lies in comprehending what makes a product a true staple in a consumer's routine.

The beauty industry is constantly evolving, driven by dynamic consumer preferences and ever-changing trends. Understanding the core shopping habits of beauty enthusiasts is no longer a luxury, but a necessity for brands and partners aiming to connect effectively and thrive. From how purchases are planned to what ultimately drives loyalty and discovery, these insights provide a strategic lens into the modern beauty consumer. Here, we unveil the most impactful findings from a recent survey, offering a concise roadmap for your brand's success.

Today, influencers are often seen as domain experts, content creators, community leaders, and even entrepreneurs in their own right. They are not merely messengers; they are an integral part of the conversation and often the driving force behind trends.

At The Beauty Buddy, we recently surveyed our users to uncover the true impact of these digital tastemakers on their beauty habits, product discoveries, and ultimately, their wallets. The results offer a compelling roadmap for brands looking to connect with their target audience and leverage influencer power effectively.

For beauty and wellness brands looking to expand their reach, the Irish pharmacy market presents a significant opportunity. But how do you navigate the intricacies of retail distribution and ensure your products not only get onto shelves but thrive there? We hosted an insightful webinar hosted by our CEO Wendy and Jackie Kelly, Business Development Director at UniFar, offered a deep dive into precisely this challenge.

Summer's here, and so are significant shifts in beauty routines! Our latest survey at The Beauty Buddy dives deep into how consumers prepare for the warmer months, revealing key priorities like skincare (74% focus on it!) and a major concern: frizz (40%). Discover essential shifts in makeup, body care, and fragrances, plus the undisputed summer essential and where users find their beauty inspiration. This data is crucial for brands looking to connect with consumers and innovate their summer offerings.

Recently, a fascinating webinar hosted by Wendy from PoweredX Beauty Buddy, featuring Conor Cochrane from Social Media Elite and Sarah from Icon Management, delved deep into this very question. The discussion offered invaluable insights into the distinct yet complementary worlds of influencer marketing and user-generated content (UGC).