The Hair Loss & Hair Health Opportunity: What 79% of Beauty Buddies are Thinking 💇‍♀️
Let’s take a look at what our Beauty Buddies have to say on the subject.
The beauty and wellness space is always evolving, but few concerns have the perennial, deeply personal urgency of hair loss. Our recent survey of the Beauty Buddy community reveals a landscape ripe with opportunity for brands willing to focus on proven efficacy and innovation. The data suggests that for the vast majority of consumers, hair health is not a secondary concern—it is a primary, pressing, and emotional need.
The survey results confirm that hair loss is a mass-market reality with a highly motivated consumer base actively seeking immediate, effective solutions.
The Urgency is Now: Hair Loss is a Current Reality
The first and most critical takeaway for any brand is the sheer prevalence of the issue within the beauty community.
With 79% of respondents currently experiencing hair loss or thinning, this isn't a niche problem; it’s a mass-market reality. This statistic underscores a highly motivated consumer base actively seeking solutions right now. For brands, this translates into an audience that is not just browsing but actively shopping for products they hope will deliver results.
Deep Concern Drives Purchasing
An astounding 94% of our community is concerned about hair loss.
56% of respondents are "Very concerned" about hair loss, and an additional 38% are "Somewhat concerned."
This high level of emotional investment means that marketing should focus on empathy and reassurance, positioning products not just as a cosmetic fix but as a path to regaining confidence and control.
Defining the Problem: The Need for Targeted Solutions
The type of hair loss experienced by consumers is varied, requiring a multi-pronged product strategy.
The leading issue is "Thinning overall" (44%), suggesting a need for products focused on density and growth. However, the close second, "Hair breakage" (29%), highlights a distinct need for products targeting strength and repair. Brands should consider segmenting their offerings to address these two different primary concerns.
The Onset of Concern: A Problem for Young Adults
A significant majority (64%) first noticed hair loss before the age of 40, with the 30–39 decade being the most common time of onset. This confirms that the target market is increasingly young adults who are generally active on social media and receptive to modern, non-traditional solutions.
Consumer Behavior & Opportunity
The Purchasing Driver: 71% Demand "Visible Results”
In the hair loss category, efficacy is the singular priority for the vast majority of consumers. The 71% mandate for Visible results dwarfs every other purchasing factor—Affordable price 7%, Positive reviews 8%, and even Natural/clean ingredients4%—which collectively account for less than a quarter of the decision-making process. This strong consensus signals that the consumer is actively looking for proof, not promises. Brands must allocate resources to clinical validation and quantifiable before-and-after evidence, recognising that consumers will look past lower prices or trendy ingredients if the product fails to deliver tangible, noticeable improvement. For this highly concerned audience, a product that works, regardless of minor cost differences, is the only acceptable solution.
Current Go-To Solutions: Supplements Lead the Way
Consumers are committed to a multi-faceted hair health regimen, with nearly equal adoption rates across internal and external solutions. The high trial rate for Supplements/vitamins 57% confirms a holistic approach, showing consumers start with wellness from within. This foundation is quickly followed by the strong demand for Specialised shampoos/conditioners 52% and Hair oils 49%, demonstrating that consumers actively build a multi-step topical routine. This presents a massive opportunity for brands to create and market synchronized product bundles and regimens rather than single items, recognizing that the consumer is actively looking to commit to a full system, particularly since clinical options like prescription products 6%) remain a distant last resort.
Budget & Innovation: High Intent to Spend and Experiment
The community’s willingness to spend reinforces their commitment to finding a solution, and they are not afraid of new approaches.
The majority are comfortable in the €20–€50 monthly range, and an overwhelming 83% would definitely try new/emerging treatments. This is a strong signal for brands developing cutting-edge technologies. The market is waiting for science-backed innovation that can justify a premium price point.
Where Consumers Turn for Trust: The Power of Reviews and Experts
Hair loss consumers seek information from two key sources: online reviews 34% and doctors/trichologists 31%. The lead for reviews highlights the importance of social proof, while the strong trust in medical experts reflects the emotional and serious nature of hair loss. To build credibility, brands must balance authentic customer testimonials with professional endorsements. In contrast, social media 21% and brand websites 7% are less relied upon.
To find out more about how Beauty Buddy can help your brand with fresh, authentic content every month, reach out we would love the opportunity to find out more about your brand and your goals.
Are you keen to gather valuable feedback and insights directly from your target audience? Don't hesitate to reach out to us today to discuss the exciting possibilities of running targeted surveys. Let us help you achieve your goals!
We understand the importance of knowing your target audience. Do you make assumptions about your consumers, their preferences, opinions and needs? Understanding your consumers is key to ensuring your business decisions are well-informed and effective.
AT PXBB we run targeted survey campaigns, through Beauty Buddy the app, for our clients. Surveys provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends.
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