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Dove's Nature Regeneration Project Aims to Tackle Climate Change
Industry News Mariana Aleman 23/08/2023 Industry News Mariana Aleman 23/08/2023

Dove's Nature Regeneration Project Aims to Tackle Climate Change

Dove, in collaboration with Rimba Collective, has unveiled the Dove Nature Regeneration Project, a strategic move to conserve nature and address climate change.

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From Barbie to Super Mario: Why Lush’s brand collaborations have been so successful
Industry News Mariana Aleman 22/08/2023 Industry News Mariana Aleman 22/08/2023

From Barbie to Super Mario: Why Lush’s brand collaborations have been so successful

The UK-based beauty brand has achieved remarkable retail sales results through its licensed partnerships in the current year, with additional collaborations in progress. We delve into the undisclosed factors behind its triumphant success in cross-brand endeavors.

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Male Grooming Revolution: Gen Z Drives Unprecedented Growth in Beauty Sales
Industry News Mariana Aleman 21/08/2023 Industry News Mariana Aleman 21/08/2023

Male Grooming Revolution: Gen Z Drives Unprecedented Growth in Beauty Sales

The market for men's beauty products is undergoing a significant surge in sales, primarily driven by the active participation of Generation Z men. This demographic is leading the charge by embracing novel product categories like nail care, makeup, and advanced skincare.

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INTRODUCING BEAUTY BUDDY’S NEW REWARD PROGRAMME
Industry News Tracy Leavy 19/07/2023 Industry News Tracy Leavy 19/07/2023

INTRODUCING BEAUTY BUDDY’S NEW REWARD PROGRAMME

At Beauty Buddy, we are always seeking ways to empower our community of beauty enthusiasts and make a positive impact on the world. That's why we were thrilled to launch our reward programme, a true win-win initiative!

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SEPHORA'S SEPHORIA RETURNS: BEAUTY MEETS GAMIFICATION IN A HYBRID EXPERIENCE
Industry News Mariana Aleman 19/07/2023 Industry News Mariana Aleman 19/07/2023

SEPHORA'S SEPHORIA RETURNS: BEAUTY MEETS GAMIFICATION IN A HYBRID EXPERIENCE

Sephora, the renowned beauty retailer, has announced the highly anticipated return of its beauty event, Sephoria. This year, Sephoria will be presented as a hybrid experience, featuring both an in-person event in New York City and an immersive virtual experience.

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MAYBELLINE'S VIRAL LONDON TRANSPORT STUNT TAKES THE INTERNET BY STORM
Industry News Mariana Aleman 19/07/2023 Industry News Mariana Aleman 19/07/2023

MAYBELLINE'S VIRAL LONDON TRANSPORT STUNT TAKES THE INTERNET BY STORM

Maybelline's ground-breaking London transport campaign captivates online audiences with oversized lashes, sweeping social media with viral clips and hyper-realistic animation.

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FACIAL COSMETICS TRENDS IN 2023: WATER-BASED FOUNDATIONS, MATTE FINISHES, AND MULTITASKING PRODUCTS LEAD THE WAY
Industry News Mariana Aleman 18/07/2023 Industry News Mariana Aleman 18/07/2023

FACIAL COSMETICS TRENDS IN 2023: WATER-BASED FOUNDATIONS, MATTE FINISHES, AND MULTITASKING PRODUCTS LEAD THE WAY

The beauty industry is experiencing a surge in sales and innovation in makeup products, driving the growth of the color cosmetics business in 2023.

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SUSTAINABILITY A KEY FACTOR IN GEN Z AND MILLENNIAL SHOPPING HABITS
Industry News Guest User 16/06/2023 Industry News Guest User 16/06/2023

SUSTAINABILITY A KEY FACTOR IN GEN Z AND MILLENNIAL SHOPPING HABITS

Nearly 60% of Gen Z and Millennial shoppers have stopped buying brands that do not effectively communicate their environmental credentials or do not have them at all.

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L’OREAL’S VALUE SURPASSES $12 BILLION, LEADING THE COSMETICS INDUSTRY
Industry News Guest User 16/06/2023 Industry News Guest User 16/06/2023

L’OREAL’S VALUE SURPASSES $12 BILLION, LEADING THE COSMETICS INDUSTRY

L’Oréal has maintained its position as the "world's most valuable cosmetics brand" for the fourth consecutive year.

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DREST PARTNERS WITH BAKEUP TO BRING HYPER-REAL BEAUTY LOOKS TO MOBILE GAME
Industry News Guest User 16/06/2023 Industry News Guest User 16/06/2023

DREST PARTNERS WITH BAKEUP TO BRING HYPER-REAL BEAUTY LOOKS TO MOBILE GAME

The collaboration between BAKEUP and DREST allows everyone to explore their own art-inspired storytelling on their avatars.

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