he-shi
exceptional tan
He-Shi was the first tanning brand in Ireland, can you tell us what was your motivation behind developing this brand?
The He-Shi story began in 2004 when my mum Hilary was struggling get supply of a good self tan.
She had seen disaster after tanning disaster (including mine as a teenager!) and couldn’t find a single tanning product with a guide colour, that didn’t smell and that wasn’t ‘orange’. So, off she with a vision to create innovative tanning products that not only give you a beautiful, natural glow but that are also made with the finest quality ingredients to nourish and provide real skincare benefits.
Can you tell us how you came up with your brand name, He-Shi?
The ‘He-Shi’ name is derived from our names - Hilary and Shelley’s (swapping the ‘e’ and the ‘i’ ),
reflecting their drive and passion for the brand – a name in which they can be truly proud.
What do you think sets your self-tanning products apart from others on the market?
He-Shi delivers a promise of providing superior flawless tanning results to women around the world. Making them feel confident by enhancing their natural beauty with an exceptional glow.
As a multi award winning tanning brand, we continuously strive to excel on our promise producing innovative and leading tanning concepts.
We believe in guaranteed Flawless results every time:
Long lasting results (7-10 days)
Instant beautiful colour guide
Ultra-quick drying formulas
Highly moisturising ingredients
Smart Tanning Technology (available in Professional Spray tanning Formulations)
Paraben free
Alcohol free
100% Natural DHA
Cruelty free
Vegan friendly
How do you approach sustainability and eco-friendliness in the production and packaging of your self-tanning products?
From the outset, He-Shi has been deeply committed to preserving our environment. Throughout our journey, we've been steadfast in our mission to refine our ecological imprint, spanning the spectrum from raw materials to production processes to packaging. We are driven by the goal of sustaining our world's beauty.
A significant 97% of our packaging can be reintroduced into the recycling stream. We proudly lead as the first tanning brand with a fully recyclable lotion dispenser, and we're on a trajectory to achieve 100% recyclability by 2025.
Our packaging boxes bear the FSC certification, assuring that the source cardboard is harvested responsibly from ecologically-balanced forests, safeguarding wildlife, indigenous communities, and forest replenishment.
Given the detrimental environmental consequences of palm oil extraction, we've taken a firm stance against it in our product line.
Our formulas prioritize skin nourishment and hydration to ensure the pinnacle of tanning outcomes. Rest assured, our products are free of parabens and alcohol.
Most of our offerings contain around 90% ingredients from natural origins, and we exclusively utilize 100% natural tanning actives to maintain premium formulation standards.
He-Shi’s entire collection adheres to vegan principles. Additionally, our cruelty-free commitment is validated by PETA. At no point have we, or will we, subject animals to product testing.
Discover more about our dedication to sustainability: https://he-shi.eu/pages/sustainability
What is your ‘hero product’?
He-Shi changed the way consumers liked to tan when the first product with a colour guide was launched in 2004. The revolutionary Express Liquid Tan and original hero product has gone on to sell enough product to tan the equivalent of ten million bodies.
The express liquid tan is still our number 1 selling product – 20 years later. Customers love the colour and how easy it is to use, it is very natural and wears off like a natural tan.
What is one thing you’d love consumers to know about your brand?
ONLY THE HIGHEST QUALITY INGREDIENTS FOR REAL PEOPLE = REAL RESULTS
We spend years formulating each He-Shi product from scratch to ensure it contains the best ingredients out there. From healing Vitamin E to nourishing Avocado and Argan Oil, our products are packed with skin-loving ingredients. We are an inclusive brand and believe everyone has the right to feel good about themselves everyday.
We have innovative ingredients that are clinically proven to increase hydration on the skin, we have soothing and repairing ingredients and also protective and anti-ageing ingredients.
Read more about our ingredients here: https://he-shi.eu/pages/ingredient-spotlight
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