The Magic Wands of Makeup: Exploring the World of Mascaras
Let’s take a look at what our Beauty Buddies have to say on the subject.
In the realm of makeup and beauty, few products wield the transformative power quite like mascara. Often referred to as the magic wand of makeup, mascaras have become a staple in every makeup enthusiast's arsenal. From adding volume to lengthening lashes, mascaras have the ability to enhance natural beauty and create captivating looks. In this blog, we'll dive into the fascinating world of mascaras, exploring their significance in the makeup industry and shedding light on the latest trends and innovations.
Mascara has a rich history that dates back centuries. From the ancient Egyptians' use of kohl to the invention of modern mascara in the 19th century, this cosmetic product has undergone significant transformations over time. Today, mascaras come in various formulas, brushes, and colours, catering to diverse preferences and needs.
One of the most exciting aspects of the makeup industry is its constant innovation. In recent years, mascara formulas have evolved to deliver not only stunning results but also nourishing benefits for the lashes. From volumizing and lengthening formulas to waterproof and smudge-proof options, there's a mascara for every occasion and lash type. Furthermore, advancements in technology have led to the development of mascaras with innovative wand designs, such as curved, tapered, or ball-shaped brushes, enabling precise application and maximum lash separation.
The Impact of Social Media:
In today's digital age, social media platforms like Instagram, TikTok, and YouTube play a significant role in shaping beauty trends and influencing consumer preferences. Makeup artists, influencers, and beauty brands utilize these platforms to showcase the transformative power of mascaras, share application techniques, and introduce new products to their followers. As a result, social media has become a powerful tool for driving sales and creating buzz around mascaras and other beauty essentials.
Understanding consumer preferences is paramount for any beauty brand looking to stay ahead in the ever-evolving makeup industry. Here at Beauty Buddy, we play a pivotal role as a leading beauty app, dedicated to gathering authentic reviews and conducting market research surveys to uncover insights into consumer behaviour. Recently, we initiated an extensive survey focused on mascara preferences, aiming to delve deep into what consumers seek in their ideal mascara. From formula and brush design to packaging and desired effects, our survey has provided invaluable data, shedding light on the nuanced preferences of makeup enthusiasts. Armed with these insights, we're committed to empowering beauty brands with the knowledge they need to refine their mascara offerings and meet the diverse needs of their customers effectively. By bridging the gap between consumers and brands, Beauty Buddy continues to serve as a trusted platform for informed beauty choices, driving innovation and enhancing the makeup experience for all.
77% of Beauty Buddies surveyed state that they use mascara daily.
Reasons for wearing Mascara
The primary motivation for wearing mascara appears to be enhancing overall appearance. The majority of participants, 62%, selected this reason.
Following closely behind, 39% of respondants indicated that they wear mascara to define their eyes, while 24% reported wearing mascara to make their eyes appear larger.
13% of participants are using mascara to darken their lashes.
Formulas
The preference for mascara formulas, as selected by our Beauty Buddies surveyed, shows that 60% of respondents favour the all-in-one formula.
Volumising followed at 37%, lengthening was at 32%, curling at 6% and only 1% each for fiber and magnetic mascaras.
Waterproof?
Out of the three options the highest preference was for waterproof mascara. 42% indicated that it was the favoured choice due to it’s long-lasting wear and resistance against to water, sweat and tears.
Smudge-proof mascara followed closely behind with 38%.
Non-waterproof mascara garnered 20% of the votes.
The survey indicated a significant preference for formulas that prioritise easy removal.
Qualities and Features
When choosing mascara, respondents prioritise qualities such as good results, long-lasting wear and easy application.
Additionally, brand reputation, price and cruelty free/vegan friendly options factor into the decision making process.
These preferences reflect a diverse range of considerations, covering performance, convenience, brand perception, affordability and ethical values.
Brush Type
Again our Beauty Buddies are divided between their preferences when it comes to mascara brush/applicator types.
The majority, by a small margin favour a thick brush, suggesting they enjoy a voluminous application.
At 32% our next favourite is a curved brush followed by 24% who prefer a thin brush.
A smaller subset comprising of 15% favoured a comb-like applicator. While 5% of our Beauty Buddies opt for a spherical brush.
Technique used to apply Mascara
Our Beauty Buddies revealed the variety of techniques that they use when it comes to applying their mascara.
The most popular method involves wiggling the wand at the roots of the lashes. Next up was the rolling of the wand through the lashes at 29%, while 27% are using a zig-zag motion to apply their mascara.
A smaller percentage of our participants opted for blinking onto the wand.
(What’s your preferred method?)
61% of Beauty Buddies surveyed said they apply two coats of mascara, 21% only one and 18% three or more
Eye Makeup Removal
The most popular method, chosen by 40% of our participating Beauty Buddies involves using micellar water. It is know for it’s gentle yet effective makeup removal properties.
Following in a very close second at 39%, makeup remover products. Additionally, 21% opt for a cleansing oil which can effectively dissolve and lift away mascara without the harsh rubbing.
Mascara Primers
Our beauty Buddies exhibit diverse practices regarding the use of mascara primers or lash bases to enhance mascara performance or longevity.
32% only using these products occasionally. Meanwhile 26% stated that they use primers or lash bases regularly.
On the contrary, 23% don’t use these products are all and probably more notably, 19% expressed that they were not familiar with these products.
Time to replace your Mascara
When we take a look at how often our Beauty Squad replaces their mascaras the varying frequencies are eye-watering. Typically, the majority surveyed replace their mascara every 3-4 month. More often still, 31% replace their mascara every 1-2 months.
16% replace it every 5-6 months, 15% actually just wait until it dries out or shows signs of expiration. Only a very small amount indicated that they replace their mascara once a year or less.
Are you keen to gather valuable feedback and insights directly from your target audience? Don't hesitate to reach out to us today to discuss the exciting possibilities of running targeted surveys. Let us help you achieve your goals!
We understand the importance of knowing your target audience. Do you make assumptions about your consumers, their preferences, opinions and needs? Understanding your consumers is key to ensuring your business decisions are well-informed and effective.
AT PXBB we run targeted survey campaigns, through Beauty Buddy the app, for our clients. Surveys provide answers, generate fresh data and insights, they substantiate assumptions and also help identify new trends.
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